Have you mastered getting your law firm’s website to the top of Google for your targeted keywords? If so, the time has come to explore new law firm SEO techniques.
It is important to keep in mind that getting your firm’s main site to the top of the search engine results pages for your targeted keywords is just a start.
One great way to increase your firm’s web presence, is to start creating websites that are specific to the various types of law that you practice.
This strategy involves creating additional sites specific to the different areas of law in which you practice.
The microsite law firm seo strategy, can work very well to grow your firm’s web footprint. By having multiple microsites, you will quickly see results for your firm.
When building these sites, it is important to keep in mind that the sites cannot be mirrors of your main site. This is definitely frowned upon by the search engines and may subject your site to penalties. It will certainly work to devalue your efforts.
These practice-specific sites need to be able demonstrate value on their own. For example, if your main site just covers some basics on personal injury law, your personal injury law micro-site should delve much deeper into the subject. In general, when using this law firm seo technique, you need to make sure that you are thinking about the same conversion aspects as you would on your main site (i.e. contact form, whitepapers, and calls to action).
Once implemented, you now have more than one site at work for your law firm. This is analogous to having multiple ads in other media. Different color, design, and content will appeal different visitors. You will be able to capture a bigger portion of the targeted search market.
You might ask yourself, Why don’t I just add new content to my main site? Does Google frown upon this? What are the costs involved? Should I link from my main site to the micro-site? Is it better to have a blog or a micro-site?
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