Keywords and SEO.
The use of keywords throughout a website is one major part of search engine optimization (SEO). Most often the actual density (amount of times that phrase occurs) and the placements of them are hot topics that are often talked about. The fact that keywords play a large role in SEO is a proven fact, however due to google and the other search engines changing their algorithm constantly it can seem difficult to keep up with the trends. However luckily for you there are always factual guideline that you can follow and approach SEO successfully.
Staying Ahead Of SEO.
It can be difficult to say at any given time what the keyword rules are when it comes to SEO content writing, but there are always common worst-practice factors that should be avoided completely. That is, search engines like Google will not only ignore your website content but they will actively penalize you for certain things.
Spamming!
Do you like getting junk and spam email in your inbox or through your door? nope didn\’t think so and nor does google either! When search engines first began it use to be \’acceptable\’ to just have hundreds or thousands of keywords all over your website and no useful text at all, otherwise known as keyword stuffing. However fortunately now that is not the case at all and any website who uses keyword stuffing will face a big penalty. Ok yep keywords are important but you also have to make sure the visitor enjoys coming to your site.
So, What Is The \’Correct\’ Keyword Density Then?
The exact keyword density that is considered correct is typically said to be 5 to 10%. However other\’s believe they can use a keyword density of up to 20% and still not get penalized by google or the other search engines. At 10% as a maximum mark this shows that your site is highly relevant to the keyword and yet still leaves you room to give a good article and nice content for your reader… thus it is not really spammy and your not having to change your article over and over again to fit the keyword in more and more times.
Warning!
Having a keyword density of 20% or even higher is really not all that natural (unless you actually just can\’t write or think of an alternative phrase to use every so often too). It is considered as trying to find a loophole in the search engine to get ranked higher, but the search engines job and what they work 24/7 on is to provide the best content for it\’s users and if your using the keyword 20% or more then in their eyes you are really trying to gain the system. So keep it at a max of around 10% and you will see success for a long time.
Not Crossing The Line.
What you want to be doing is combining informative and helpful content along with your keyword and make sure it appeals both to your visitor and the search engines itself.
The Difference Between Artificial And Natural Keywords?
When you are writing an article or any content for a website then you will notice that as you are writing you keep repeating the same phrase or word\’s over and over again throughout the article, these are your natural keywords. However normally when you are just writing on a subject the keywords that you keep repeating are usually the ones with the higher competition even if they have alot more searches. The alternative is to do some keyword research before and choose keywords to use that are longer but have less searches and less competition so getting those top spots and the search engine traffic is made a lot easier.
Replacing The Natural With The Artificial Keywords.
What you now want to do is go back through that article and see what keyword appears a lot of times and then replace it with the longer one. Sometimes this might not make the article flow however with a few more edits to the text around it too then it will soon make a lot of sense and be based on the keyword with the correct density.
Start From The Beginning With Your Artificial Keywords.
Another method is to look for your artificial keywords before you begin and make sure you have them in the back (or the front) of your mind when you sit down to write your website content. Because you are already thinking of the phrase you want to use you will naturally include it within the content of your site. It\’s not a trick, although you may want to consider it a subliminal tactic if you wish, but it will work.
The Keyword Conversion Results.
By converting your artificial keywords into natural keywords you should be able to effectively optimize pages towards both search engines and your visitors and this will mean improved search engine rankings as well as improved conversion rates. Even a small increase in visitors combined with a small increase in conversion rates will show a good level of increase in your income so you should not overlook this technique.
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