When you are attempting to drive traffic to a new domain, in your SEO strategies, you might be wondering, do you have systems that you\’ve created inside your business for each one of the different traffic channels that you use?

Yes. I have a team and I\’ve also mapped out the system. So I can easily refer to a mind map and see each of the traffic channels and tick off if it\’s been activated or not. There are some that are just on auto default. That will happen for every single article. It will depend on whether it is evergreen content or whether it\’s time dependent, if it is a launch or just a general article, as to how hard I\’ll push it.

It\’s funny, you might be thinking. You might be wondering, in our SEO strategies, how do you log what sort of traffic channels you are activating for those pages?

I\’ve just got a mind map that has most of the available options on it. I just look at it and see if I\’ve activated one. So for example, I might look at pay per click and I could say, OK, have I got a search campaign, tick, have I got content network, yes, have I got banners and text in the content network, have I put my negative list, am I going for second tier pay per click traffic, am I going for CPV traffic? I\’ll just tick the box.

I\’ll use my core words and my seed article. If I have extra content, I\’ll usually have pictures and audio so I can generate videos from it or I\’ll have an interview or an Animoto video.

This person has mentioned before it\’s almost like you\’ve got some default things that are done. Then it\’s like, depending on whether you want to juice it up, you tick some of those other boxes. Now you might be wondering about the default things that you do, to break that down, to go really granular, what are the default things that you like to do?

Well an article will always be posted to my blog and then submitted to article directories. Then there will be separate blog comments linking back to the article from a blog network. There will be links purchased to link back to the post. They\’re all default things. The additional ones would be forum comments, press release and say Google local submission, that sort of stuff.

One thing that we hadn\’t dug too much into, I suppose we do it more where we are as far as selling links. We do that through text link ads. You might be wondering, when purchasing links, what service you look at for that.

I pretty much use Linkvana. I also have access to two private blog networks that are not publicly available, which I\’ve cultivated. I have my own one and I joint venture with someone else. I let them use mine and I use theirs.

Now you might be thinking, you\’re doing this promotion. You\’ve got your default and that will just roll out. You\’re one I know who looks at your stats and that sort of thing. You\’re monitoring which keywords are obviously converting. You did some of that also through your pay per click initial testing as well, to decide which ones you are going to juice up further. That will depend on is it evergreen or are there any other triggers that make you go, right, I\’m going to look at a forum or a press release or videos?

Basically when I find stuff converting, I just start to zone in on it more. They\’ll identify themselves, especially with the paid marketing. If it\’s converting from paid marketing, it\’s a really good sign. You should leverage it out with free traffic as well.

With all the different things we\’ve talked about, and I know there are so many different factors that make up getting positions in Google, or any search engine for that matter, you might be wondering, if you had to just say down to one thing, what the single biggest ranking factor is, what do you see, with all the testing that you\’ve done, is the single biggest factor when it comes to ranking sites?

Most Likely the page title.

You might be wondering, how do you do your page titles? Obviously you\’ve got the keyword. Are there any other SEO strategies that you do to get the most out of that page title?

You have to put it call to action if you can. It should be a selling title. You\’re really going for the conversion. It\’s not enough just to be ranked at the top. It doesn\’t make any difference, if it doesn\’t compel people, it\’s useless. So that\’s where I had this big epiphany and I split tested. I had two identical blogs but slightly different mechanisms. The one with the stronger call to action just blitzed it like 98 to 2 out of 100. It was so significantly different.

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