Posts Tagged ‘seo.sem.search engine optimization’

Limiting Your Keyword Selection on a Single Web Page

November 18th, 2009

By now everyone knows that keywords and SEO go hand in hand with one another. They are one of the main elements of optimizing your website and they must be paid attention to. However, many people overlook some of the smaller details with keywords that end up making a big difference in your success.

One of the overlooked factors that people don’t give much attention to is how many keywords you should target on a single web page. The truth is that many people want to do too much when they work with SEO. It’s easy to get ahead of yourself and try to cram tons of keywords on one page, assuming that the more you use the better. However, that’s not really the way that it works.

In actuality, SEO takes much more precision than that. There was a time when SEO first picked up steam when that kind of strategy may have worked. At that time, a lack of competition and a lack of sophistication made basic SEO strategies such as this work.

However, this kind of strategy is no longer effective, and most people try to go after too many keywords on a single page of their website. If you have a huge list of keywords, it’s not smart to try to rank for each of them on every page of your site. You’re only thinning out your association with each individual keyword and wasting your time and effort. Additionally, your content will up looking spammy to both visitors and search engines that see all of those keywords on one page.

However, in actuality the opposite is true. More is less when it comes to SEO and the number of keywords you are trying to target. By targeting too many on a single web page, you aren’t doing anything but thinning out your focus. You’ll also likely be including so many keywords that your content will come across as spam to both the search engines and your visitors.

So what’s the solution for how many keywords to include? There is no exact number, but a good start is to target 2 to 3 keywords per page with your SEO strategies. Then, if you have a dozen pages on your website and that list of 25 keywords, you can make each page go after about 2, and you’ll be targeting every one of your keywords. You’ll be reducing the overload and making your site much more specific and targeted. Your SEO results will quickly improve and your rankings will soar.

Of course, this number is just a basic guideline. For pages with lots of content, you can include more than 2 different keywords as a prime focus. However, for a page with just one hundred words, targeting 2 to 3 different key phrases would be excessive.

SEO has evolved a great deal over the last decade. You can’t try to rank every single web page on your website for every single keyword that you’re targeting. Instead, break up your keyword list and focus on 2 or maybe 3 keywords on a single page in order to maximize your success in the search engines.

Nick Halmond is an search engine optimization expert and also a representitive from rankfast. Check us out, you will find effective and affordable seo services, Search engine marketing articles, Free seo/webmaster tools and we also provide free search engine marketing consultation.

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Placement of Keywords on a Webpage

November 10th, 2009

What many people new to the world of SEO don’t realize is that where put keywords on webpage is extremely important. It’s actually just as important as which keywords you use and how many times you use them. When you place your keywords on webpage in the right location you give that page a much higher relevance for a particular search term or topic. Simple changes to your positioning can result in big benefits and improvements in your ranking.

Learning Where to Place Keywords on Webpage

Yes, the places that you place your targeted keywords can make a difference in terms of how highly your site gets ranked. For example, two of the most important locations for your keywords in terms of SEO is right at the beginning and right at the end of your content. This helps to signify how highly related your content is, and will help your site improve its ranking for the targeted terms.

By showing that your content starts and finishes with the keyword in question, you are basically saying that the entire page is about that topic and therefore it’s highly important and related. Therefore, if you haven’t been using your keywords in the first and last paragraphs on your page then you have been missing out on some easy to perform SEO strategies.

It’s also important to understand that in many cases your content on a particular site is not the last words that come up on the page. For example, you may have a full set of links, advertisements or even disclaimers on the bottom of a page. Or you could have comments on a blog from people who have already read your article.

If your website features a layout where this happens then you need to make a few other SEO tweaks to ensure that your page ends with the keyword you want. An easy way to do this is to insert a short sentence or phrase into your footer featuring your site purpose, mission or name. It’s a quick and easy way to get one of your most important keywords right at the bottom of every single page.

So are there are any other rule besides at the beginning and end of a page? For the best SEO results, the keyword should be sprinkled somewhat evenly throughout your content. If a key phrase appears four times in one paragraph but never again on the rest of your page it won’t seem very natural nor will it lend a high association to the page for a particular term. So in between the beginning and end of a page, make sure that keywords are used evenly and naturally.

Keywords of course play a very prominent role in SEO and the success that you have with it. However, the number of times you use them is not the only important factor. The placement of keywords on webpage also makes a very large difference in the results that you see. Don’t forget that you should include your targeted phrases as close to the beginning and ending of your content as possible for maximum success.

Visit www.rankfast.net to find more useful resources on Search Engine Optimization. You can also Visit our affordable link-building and in-depth website seo analysis services.

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