It is commonly believed that women’s influence on the social media is limited to their “girl talk” and the feminine trait of being some talkative, expressing users. This is certainly a sweeping statement against women’s communicative skills.
Out of the almost 90 million female active Internet users in America, nearly 68 million of them are into social media, using Facebook, Twitter, MySpace and other websites as such. The natural born chatterbox-ness is certainly not the reason of them being so active on social platforms. There ought to be some other factors, besides the favoring conditions provided by the social media, contributing to women’s zeal for the online connection.
Wominnovation
Women have a history of forming new languages. In 15th Century England for example, “yes” was replaced by “you” because of them. In mid 20th century, a group of young women from Oberwart had influenced an entire community to switch from Hungarian to German — a breakthrough after 400 years. Even in California, the use of “like” and “ohmigod” was started by female. The combination of written and spoken languages used in social media today is also an invention by women.
Women are keen on using social media and create new modes of writing, possibly for the obtainment of modern, innovative identities. Such an identity helps establish a image of someone who is willing to disclose information, open-minded with an international sense, which is something to be yearned for by women.
Social media is not just for fun. When it is made good use of, social media is a tool for women to better organize and clear the clutters in their lives. Aspects such as work, family, friends and other duties can be easily arranged and manged under the big umbrella. The bonus point is the entertainment and sense of achievement they get while socializing online.
Sure, these advantages are not limited to female. So what lies in the difference of male and female’s activity in social media? Perhaps the social factor can cast us some light.
Social Media & Social Change
Women have long been outcasts from discussion or debates. It is only until the recent century that women are liberated to have freedom of speech. The social media provides opportunities, which could only be enjoyed by men previously, of voicing opinions.
Understanding that all women are different, in nationality, upbringing, intelligence and interest, we can see a bigger picture of why they welcome the idea of social media, without falling into the fallacy of genetic makeups. What’s left to do is to identify their characteristics and approach to relevant groups for better marketing results.
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