Posts Tagged ‘networking’

The Advantages Of Social Media In Marketing

October 1st, 2010

Social media is all about keeping your presence known in order to gain trust from your followers over the network. Once you build first relations of trust, you can make a good network advertising by reaching those of your followers.

If you want to make your presence known, you must interact on the social media networks you are connected with. Make comments on statuses, update your own status, make tweets, and share helpful material with your followers.

Make sure you know and understand the rules of the site you are using: Facebook “likes”, Twitter “RT’s” and favoring others tweets, commenting on blogs etc.

Just keep in mind to talk about more than the products and services you offer. Don’t always promote your business, make your presence personal. Because you may soon come off as being spam and not as a real person.

Even though your main reason for being linked in with these social media networks is to make your product and services known. In order to do this effectively, you must plan when and where you are going to advertise and when, where and what to discuss other times when you are not advertising.

Keeping your focus, choosing what you want to say and where and creating a personality for yourself on your social media networks are probably the difficult part. Show your followers that you are a real person by adding a touch of personality.

Value will be added to your product and services from the people who are talking about it on the social media network. Word of mouth is an important of social media advertising.

The best social media advertising isn’t done on its own, but by the people who are sharing their thoughts and views in the networks.

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How Book Authors Sell Their Books Through Twitter

September 24th, 2010

Authors have to be constantly on their toes with creative ways to market their books. Today there are very many avenues open to them from audio to video to social media and article directories. A multi-prolonged approach is exactly what you need.

Your targeted audience has all different kinds of individuals even though they may want the same type of material. Some read, some listen to audio books and others tweet.

You will need to come at them creatively to their preferred venues as all the above media can be perceived as different meeting grounds.

Twitter is one of the most utilized social networks that you can use today to market your new books. Here are three pointers to help you along your way.

1. Make your book signings known – A lot of authors have gone for their book signings only to find nobody there at the venue. Use twitter to let people know of the event in time so that they can mark it in their calendar and even include a link of the venue that you will be holding it.

2. Provide tidbits about yourself – Keep letting your fans know about the good qualities of your books and yourself of course. Fans never mind hearing anything about their ‘idols’.

3. Give them micro-blogs – You have 140 characters to tell your readers anything that you can about yourself, your books and or your interests. Try to squeeze in as much as you can into these characters.

That is basically it about using twitter to promote your new book. Create a connection with the people who want to know more about you. Make your presence more visible to those who care and increase credibility for your work.

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Explaining The Effectiveness Of Facebook Ads

September 10th, 2010

So, are the Facebook ads a good investment for the company? Do people actually click on them? Well, the answer is yes. But the truth is, people aren’t doing it quite as much as the folks at Google’s AdSense.

It is only natural, after all. You can show thousands of ads, but if nobody clicks on it, you don’t pay a dime. Their interface is very nice and easy to use making setting up your advertising campaign extremely easy. And when you work it, Google AdSense is just as well apportioned.

But that doesn’t mean that Facebook ads aren’t a good investment. Facebook ads are a powerful sales tool for marketers – especially in this social media age. But like any other system, there are rules and factors that influence everything.

But marketers might disagree. They consistently give Facebook ads a bad rap. You then choose who you want to reach demographically. You can select by location, sex, age, keyword, education, workplaces, political views and relationship status.

What makes all the difference is whether or not the ads are cost effective for the company that uses them. Nice little targeting feature that I’m sure has Facebook affiliate marketers jumping for joy.

A successful ad campaign can be summed up easily. This is the exact thing that happened with Google’s AdWords – early on it was affiliate marketers and small business. But when you use it, it takes time to bring back cash from the investment.

You can make your ads even more effective through the use of a few tricks and tools. Let’s look a few years down the line when half of the web is using Facebook connect. That’s a widget we all could use.

To really track the results though, you will have to run a few ad campaigns and study their effectiveness over the course of time.

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