Most articles normally tell people how to do SEO in the right way. Sometimes it is worth it knowing which activities to not invest in, because you will most likely face a Google penalty if you do. Here is a list of 3 activities which you should be wary of when you start an SEO for your website:
1. Do not submit to directories: Now, a lot of people will argue that it is the directories which has provided them traffic and tons of links. First of all, directories do not provided any meaningful amount of traffic because everyone seems to be submitting to them. Secondly, because they contain only links and no content, the link juice that they provide you is minimal. And because they contain only links, most of them are now regarded as link farms and can get you penalized. Some people will argue that just because they are linking to you does not mean you get penalized, but I find that your rankings suffer if you submit to directories. It is better to stay safe.
2. Do not try any black-hat strategies: Do not try to game the search engines overtly if you want your website to stay indexed for the long-term. Even though black-hat strategies can give you quite a lot of return in the short-term, they never work for a prolonged period of time. Although they get penalized later on, the money that they wanted to make has already been made. But if you have a legitimate website, do not load up your website with keyword stuffing, invisible text and sneaky redirect scripts. Understand the fact that search engines are much better now at recognizing sneaky tactics and you can get into a lot of trouble for short term gains.
3. Do not invest in low-quality links: If someone offer you 10,000 links for only $129.99 per month, do not give in to the temptation! First of all, private networks can easily be caught as unnatural link building and get penalized. Secondly, just because of the nature of this technique, the links you get will have minimum to zero value. It is not a good return on your investment.
Remember, SEO is now a game of providing quality content and inbound links. Always try to go for quality and not quantity. Any effort which can be duplicated by your competitors will not benefit you for long. If you want your SEO to provide you with revenue, make sure you do not undertake anything mentioned above.
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