Some people call SEO and Internet marketing an art, but it is more of a science. There’s a precise way to go about building traffic and buzz for a website, and it works. All that needs be done is to understand and find out how it works, and what things to do or not to do.
SEO Basics: First thing to know is that search engine optimization is essentially about offering visitors a better experience and bringing in more visitors. So it’s better to be an expert on the subject matter than to be a so-called SEO wizard. As for the technicalities, just use the right software (blog platform like WordPress, CMS like joomla, etc.) and follow the basic SEO guidelines provided by Google in their webmaster section.
Keyword Tools: Generating a list of keywords is the first step towards a long-term SEO plan of action. Everything that needs to be done henceforth is based around a keyword(s). So it is essential to have a nice, long list of keywords with significant query volumes that are being used by competitors.
An expert in SEO will be able to come up with a nice list of keywords without any help. But it works better, and is more scientific, to use a keyword tool. The most popular one is from Google, which generates keyword suggestions for Adwords users. There are many more, though, that work just as well, including Wordstream and SpyFu.
Onsite Optimization: This part begins with associating each page with a keyword and doing the necessary bit to improve said association. This means adding the keyword onto page titles and URL’s. Ensure that keywords added into page content do not break the narrative or muddy the message of the page. Best way is to create entirely new landing pages, fully optimized for each keyword.
Using the right CMS and/or blog platform helps for including the keywords in all the right places, not to mention the ease of creating an internal linking structure with a good hierarchy, which is a good strategy for all Internet marketing practices. Design modification to enlarge fonts and optimize graphics can help the user experience and page loading speed. So does tweaking back-end scripts and shifting to a more powerful web server.
Link Building: Incoming links have a great deal of relevance, when it comes to the search algorithm. The link building campaign will reach out to established websites in the community and acquire link deals based on the keywords and the site’s content. There are also a few tricks of the trade, and if three way link partnerships or sitewide and blogroll links don’t ring a bell, it would be best to get hold of a professional to take care of it.
Analytics: Without a good way to analyze traffic, it’s hard to tell whether or not the site is going in the right direction. A good analytics script will offer everything from source referrals to keywords used, landing page data, demographics information about visitors and the time they spend on specific pages. Even more important is the ad clickthru information and conversion data, which highlights pages and ads that are doing well.
To summarize, there is no deep, dark secret behind SEO and internet marketing. Yes, there are tools and software that make life easier, and some tricks of the trade that can help the site grow faster. But the core of it is to have a good product/service to offer visitors, and lots of talent and hard work.
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