Do you Google your companies brand name only to find that a negative report on a website such as Ripoffreports.com has made it’s way into the search results above or below your companies website. Whether the complaint is valid or not does not matter. What matters is that it is there for everyone to see as if they were airing out the dirt laundry of your company. These types of reputation tarnishes can have a huge impact on your company. Learn how to protect yourself from them.
The validity of these types of websites is under hot debate by online marketers. The problems is how they make money. Ripoffreport.com for instance makes money by charging companies around $10,000 to erase or correct the negative complaint.
They do not do any work to determine whether the person being reported had even deserved the report. Regardless of whether the company actually deserved the negative press makes no difference. These consumer complaint websites could not care. In fact, it is under discussion, and is widely believed that some of these companies create fake bad reports so that they can extort the companies the target.
What can your person do to protect itself from these brand destroying search results? How can you remove or protect your company from these types of defamation? That is where internet reputation management strategies can help.
Reputation management online is the active involvement of what opinions and results are most prevalent to the online community. It uses SEO and internet marketing techniques to push the negative reviews off the first initial pages of the Google search results. This is done by using a reverse version of the tactics used to promote a companies website. Instead of boosting a clients website, OrlandSearchEngineMarketing.com creates several additional pages that are positive and promotes those using the keyword targeting of the brand in question. They promote these pages, and other positive search results so that they rank above the negative search results.
While it can take a while to promote the 7-9 results needed to get the bad press results off the first page. It can have a huge positive impact on your brand image. Reputation is everything when it comes to online. Unfortunately people pay more attention to negative reviews than too positive one. Whether is fair or not is not the point. Your business needs to be proactive and protect itself from as many factors as possible that are out of your control