Affiliate internet marketing

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Copywriting is a great career. It is one of those jobs that can weather a recession pretty well. Since businesses need to advertise their products, despite the condition of the economy, they will always need copywriters to do it effectively. A good businessman knows that cutting the advertising budget only means weaker sales, so there is always a demand for good copywriters.

Furthermore, freelance copywriting combines the security of copywriting and the benefits of freelancing into one great career. Freelance copywriters get to dictate their own work schedules, workloads, and they can work from anywhere that has an Internet connection. You can also make more money freelancing than as a regularly employed copywriter. As a freelancer you can take on more projects if you wish to bring in more money and you don’t have to split your profits with an advertising agency or parent company.

Freelance copywriters work on a project-per-project basis. They apply for a project, the client examines their bid, and then hires the copywriter. The project usually has a deadline, but other than that you can work whenever you want. Just make sure that you manage your time well because missing deadlines will hurt your career. When you’re just starting out you will need some help finding work, so here are some starter ideas on how to find work as a freelance copywriter:

Go Online

Freelance copywriting has found its success on the Internet. The World Wide Web has now opened many doors previously closed. The easiest way to find work is through an online freelance marketplace like www.elance.com. These sites help copywriters and clients find each other. You can build a profile, post examples of your work, and bid on projects. These sites can also automatically alert you to jobs that you may be interested in.

You should construct a website. A website can host some of your work and act as a shop front window to potential clients. Your site needs to be easily read, neat, and professional looking. A sloppy site won’t get you any clients.

Build Your Network

It is very important to network with other copywriters in order to get your name out into the industry. If no one knows who you are then you won’t get any clients, despite how good you may be. You should go to seminars with other freelance copywriters and start letting people know you exist. You can also try to team up with other copywriters on big projects. Do some work for free in order to build a client base and generate some testimonials. These things will help get your name into the industry.

Educate Yourself

No matter how skilled you currently are, you should always work to educate yourself and improve the quality of your copy. Since your writing is the foundation to your business, you should work extra hard to keep yourself competitive. There are plenty of online tutorials that help teach freelancing strategies. There are also different coaching course options by successful copywriters. These allow you to learn from the best copywriters out there and incorporate their success into your business. Check out some books by Dan Kennedy as well, he is a foremost expert in the field and his books can help you greatly.

You should also write everyday. Stephen King once said that writing was like working-out at the gym. You only get stronger if you go often. The same is true for writing, the more you write the better you will get. Therefore you should write some everyday and try to mimic those great writers before you. This will help improve your copy immensely.

Hopefully you found this article helpful. Freelance copywriting is a great career with a lot of freedom and benefits. If you think freelance copywriting sounds good, then you should do some more research to see if it is right for you.

The Niche market scam

Fast growing amongst the popular terminologies being thrown around by online marketers is the term Niche Market or Niche Marketing in its various forms. It would appear to be dominating their every conversation and for good reason. It is actually where the money is.

So, to the heart of it - what is Niche Marketing ? Is it another of those over-hyped terms or does this fad have some legs?

So let’s see what it isn’t.
- It isn’t something you can buy
- It isn’t something you can make ( well not directly )
- It’s not a new job opening so don’t ask your boss for a transfer
- And as usual, the hordes of people taking a stab at it are nearly all probably going to fail.

Niche Marketing - An example

Here is my own quick definition : Niche Marketing is an examination or sales analysis of a very narrow marketing segment that is being under-served by the competition. Let’s see what this looks like.

Marketing to those that buy
- runners. Niche or not? Not
- Nike runners. Niche or not. Not (What did that surprise you?)
- Nike marathon capable running shoes. Niche or not? Feeling the sun yet ?
- cpu enhanced marathon capable Nike runners. Niche or no Niche? Jackpot !

So, the warmth of the sun is shining on our face, its going to be a great day. We can now see the light, yaddy, yawn… So where do we go from here? We have accurately identified a niche right? And isn’t that what everyone is talking about? Do we stock up now or wait for Christmas?

Not even! You have heard this street english before right? No, I am not keeping this niche area for myself, I wouldn’t do that to you, so don’t think I am holding back. Truth is, our premise of a niche marketplace sounds good but is still yet unproven.

The prior example was just that - an example. An niche marketing example of the narrowing market segment that a niche market might end up in. That wasn’t even close to the process used to find a niche market so please don’t jump on that phrase just consider it dead in the water, lol.
Even if half a dozen sports friends asked me for that product next week, I would neither stock nor drop ship this product for reasons that you will soon know.

Bad Niche market Example ?

So, did I just give you a really bad Niche Market example?

It might be and maybe it wasn’t but we don’t know that yet. When doing this kind of research one has to remind oneself that people use specific key words when searching for a product or service. Only the search engines, search engine tools ( like wordwatcher ) really know what is being searched for. And unfortunately only niche marketing software tools can give one the market intelligence needed in order to make a business decision.

If we know how many people are searching for the product and how many competing websites there are, isn’t this enough information to quantify this as a niche product? Wasn’t this what groups traditionally used to make their decision in the past? Well, it was, but its not enough anymore. There are tools out there now that can make a newbie 10 times more efficient and powerful than the traditional analysis used just 6 months ago.

Perhaps you are experienced and know that this was not the process used to find niches. Perhaps you are still using the tools inside google adwords, or google trends or wordwatcher. They are time tested and have worked wonderfully for the past few years but a newbie using a niche market tool and having little or no knowledge of the existing search tools from Google could blow you and I out of the competitive water in less than 5 minutes.

Competitive Niche tool products go significantly further than just how many potential clients are searching and whether the competition has the keyword on their site. They use algorithms that use several additional variables for ranking competition. They can immediately open affiliate sites like clickbank and others with a related product already found and ready for you to use. They can find articles from Private Label Sources for reprint. And this is less than a 1/10th of their abilities.

At this stage in online marketing, it no longer makes sense to find Niche Market products the old way. There is a list of products on my site. Have a look.

P.S. I would NOT stock or drop ship a product like that because it has no upsell whatsoever and I would have worked my butt off just to give walmart or Nike or someone like that another customer that will never come back to me.

By Trevor Weir

The term Niche marketing is bandied about by online marketers like it’s the cure for all ills. You can’t turn around in one of those heavily trafficked internet seminars where thousands meet to “find the cure” without running into half a dozen splinter groups discussing the merits/demerits ( but mostly merits ) of tightly focused Niche marketing.

So, for the newbies amongst us, what is niche marketing?

Perhaps its best explained by first discussing what it’s not. Niche marketing is not marketing to a mysterious marketing segment called niche, nor is there a product called niche that a huge underground swell of people are clamoring over insurmountable walls to get. Nor, is there usually a department within any major corporation that has a position open in their niche marketing department. So don’t call Human Resources at your local City Council and ask for a position in their niche marketing department. Sorry, just had to get that one out of the way, lol.

Niche marketing example

I am going to make up a definition on the fly here. Niche marketing is marketing that is directed very specifically at a very narrow vertical market segment. So, let’s try this one.

Marketing to those that
- buy running shoes. Niche or not? Not
- buy Nike running shoes. Niche or not. Not (What did that surprise you?)
- buy marathon capable Nike runners. Niche or not. Uhmm you’re getting warmer.
- buy high arched marathon capable Nike runners. Niche or not. Yes absolutely!

This last example sounds like a niche for sure. It has a narrow focus and we have eliminated several wider approaches to our target audience. So, should we run out and stock up on these specialty running shoes in anticipation of the demand?

Not by a long shot. If you are reading this now, thinking that I am holding back, stop, don’t do it. Our research hasn’t even begun yet.

That was merely an example of what a niche market might look like, but for any number of reasons, I would never enter that marketplace - and I don’t much care if 4 of my marathon running friends ask me for those specific shoes next week.

So was that a poor example of a Niche Market ?

It wasn’t necessarily a poor example, but the truth is - far more research is required. To start off with, are those actually the keywords that people use to search for this product?

Since 60-70% of your expected traffic may be coming off of one of the 3 big search engines, you must truly know exactly what terms they are using and how many potential buyers are using that term and lastly how much competition is actively attempting to get that same traffic.

And after traffic evaluations, then would this be a good idea …?

This is where a wiser head, who has hopefully made this mistake already, can potentially save you some months in wasted effort.

You have now accurately found 4 phrases that the public is using to search for this product.

You may for example have also determined that there may be less than 200 other websites vying for the 1500 customers inquiring monthly.

As Yoda might say, “Ready are we to raid the College funds for some seed money”

A wise head must say, at this point, don’t spend a dime,nickel, peso or whatever. Drop shipping services will send the product to your customer without you spending one centavo

An even wiser head might say, hold on a bit. Is there any upsell possibility here? You might pause and say, sure research has shown that runners wear these marathon shoes out every 3-400 miles - so the recurring revenue possibilities are astounding.

Can’t argue with that, right? But will the shopper come back to your page to buy that second set of running shoes or will they go direct to walmart, nike or whoever you used for your drop shipping. Or now that you have educated them about how wonderful this shoe type is, won’t they simply go across town to a
specialty shoe sports outfit and try on a few pairs there?

Let’s just ponder this question - When is a niche market not a niche?

by Phyllis Wheeler

Since the dawn of time, setting up a viable business has never been easier. Through the Internet, you can now tap the world’s marketplace from your living room. But here’s the problem: you don’t know how to make a Web site!

There are other big changes happening as well. For example, job security isn’t what it once was. Fewer companies are offering benefits, and the ones that do are charging for them. With all this considered, perhaps you’d like to start a Web site to earn some money. Perhaps you’d even like it to become your mainstay. Read the rest of this entry »

Today, we’re going to discuss the type of content that is suitable for your blog in order to make it profitable. First off, I want you to understand that there is no fixed scope that your blog should have, which means you can write about whatever you’re interested in.

However, the difference between a profitable blog and a non-profitable blog is the way the blog is written. Just imagine, would you prefer to read your university professor’s lecture notes or the latest novel by your favorite author?

You may prefer to read the novel because it appeals more to your interest, or because it is not as mind-numbing as the lecture notes by your professor. However, the most important point is people like to read “light” stuff most of the time. You see, when people log on to your blog, they are not only looking for information - they are also looking for information they can obtain easily, and better still in a relaxed manner.

So, to attract more visitors as well as to keep your current visitors coming back for more, it is very important to add a human touch to your blog posts. This can be done by simply imagining you’re talking about a certain topic with your personal friend. An extra bonus for your readers would be a great sense of humour, so try to add funny comments in your articles where they are suitable.

Another important key point is to avoid addressing your reader as a plural unit. What I really mean is you should not write as if you’re preparing a speech. Instead, you should write as if you’re having a conversation to a single person because this will make your visitor think of you more as a personal friend rather than a person of higher authority.

Besides that, it is also very useful to establish your own personality through your words. Human beings are very curious creatures, so naturally your visitors would want to know as much about you as the information you’re offering them.

Having a distinctive personality in your blog would make a world’s difference between your blog about gadgets and all the other blogs about gadgets out there. This is a lot like creating your own brand name, where people immediately remember your blog’s name when they need to find out information about gadgets, just like how people immediately think of McDonald’s for fast food or Nike for sportswear.

So, the lesson for today is to simply write as an equal friend to your visitors, write to them as if you’re talking to a single person and establish your own personality on your blog.

Hey wanta hear something odd?

I went to a car auction today. While walking past the auctioneer, he made this funny joke about wouldn’t wanna make the big guy angry at me or anything. My head spun around looking for the big guy that the auctioneer was discussing publicly on his mic.

I blushed as I realized, gosh its me!

About an hour later, a 2004 Chev Impala came down the line of cars and I heard from across the large auction area that it was going for 1600. I quickly shouldered my way thru 2 lanes of cars and people to see it.

By the time I got there, a horde of people had descended on it and the bid started moving quickly upward from 1800.

I walked quickly around it and by the time I had done that, the price was 2000.

I looked in the window at the odometer and the price went to 2100

I paused 2 seconds to make a quick decision and the price went to 2200.
I started putting up my hand and the darn price went to 2300.

The auctioneer noticed my hand up, set the price at 2350, everyone looked at me and the bidding simply stopped.

The funny auctioneer tried for the next 30 seconds but no one would place another bid on the car. Finally, he made some joke about big arms frightening off the competition and stopped the bid.

So, I got this medium mileage 2004 Impala, worth about 7,000 for a mere 2350.

Wow, sometimes size does matter. lol

So, what’s the point of this?

I told a friend of mine this story and he said that would not have happened if the auction took place online. And he was right. As an online marketer, seller or buyer, you can do everything in your pajamas, without your makeup, hair piece or eye shadow. You can’t be intimidated by someone else’s physical presence, their perfume, suggestive clothing, aggressive stance or any of those other human aspects.

You have the freedom of choice and that choice is yours. To succeed or not is entirely up to you. Picking up a niche market that you believe in, doing some research on it, getting a domain name and using a cms like joomla or wordpress to quickly put up a site ( No html skills required ) then actively marketing that in similar discussion boards and other blogs is — in one runaway sentence **all you need to do**

Running an online business from home is like a dream job. Demanding, sometimes frustrating but definitely worth the reward for the 5% who figure out how to make it work.

With an online business, to get out of bed or not is entirely your choice. You can work with your computer on your lap, snuggled up nice and warm under your blankets while others are fighting snow drifts trying to get to work…

Or, and this is my favorite - Get yourself out on a beach somewhere warm, bring your laptop and try not to let your annoying Attention Deficit Syndrome get the better of you as the scantily clad bodies get between you and your view of the blue, blue water, ahhh I mean your computer screen.

Source: Marketing Service

Adwords or Overture which is better? The result may surprise you.

Overture is Yahoo’s equivalent AD display and back end management system.
In truth, Overture was a search engine in of itself at one time. Some users may still remember it as go.com

Amongst online marketers ad agencies and others, there is this oft repeated question, “which is better ?…”
Google’s Adword or Yahoo’s Overture ad management system.

Well there is no doubt that at the moment, Google’s management system is significantly better despite Yahoo having had just as much time to get their system up and sparkling.

Significantly better… but what does this mean and if i said, significantly better, I would expect a few of you out there to say, significantly better for what and for whom.

Ahh, now we are getting down to the crux of the matter.

For straight up analysis and backend reporting, I doubt that i will get flamed ( much…) for repeating what many technical adcopy and ad agencies already know. The Google backend system is tops. In the sincerest form of flattery, it is the de facto standard and everyone and their brother who runs a search engine and is selling traffic is either attempting to emulate, reverse engineer it or using it as their benchmark in terms of the feature set and analytical tools.

So, does this mean its very, very good - this backend management system?

Well that’s an opinion and not easy to answer definitively. Google’s adwords management has benefited from an incredible amount of usage and finetuning. Google’s internal usability testing also appears to be significantly better than that of most other fortune 50 web companies. So the ad management backend has become the system to beat as a benchmark and has stayed that way for quite some time.

Many long time users who are pay per click specialists could give you a quarter dozen very valid ways of improving the Google Adword system, so it’s not perfect by any stretch of the imagination. However, it is well thought out and quite the formidable 600 pound gorilla in this arena

I digress here, but if your company sells an instant gratification product and you knew for a fact, that you rarely if ever received sales between 3pm and 7:30pm on the third Wednesday of every month, perhaps you might turn off your advertising during that time or at the least tune it down significantly. Why, then is it that Google only recently allowed you to see this, and why is it that you still need to do a highly customized report to even easily see this type of trend.

Ahhh, well, some might say, its because the search engines really did not want you to know this level of detail …

All this “shadow confusion” did, was to give room to 3rd party groups like Atlas to build a better mousetrap, ha ha.

But, does the fact, that the google adword system in general have the upper hand over Yahoo’s overture system mean that Acme’s widgets should use this in preference to Yahoo?

Most Pay per click specialists would wisely tell you as a customer.

Test them both, because experience has shown us that its a different set of customers ( demographically ) who use google vs. yahoo.

I have visited this topic once before in this blog and my results then showed that some decision makers appear to inhabit the Overture spectrum and thus several of my customers who were B2B ( Business to business ) had conversion rates on Yahoo that were more than 250% better than Google.

In contrast, a particular customer who ran limousine services seem to do so well from google that there was no persuading this guy to spend one single penny on Yahoo.

In truth, unbeknown to this customer, I tried just to see what might happen and it flopped. Overture would not convert well for this type of business.

So, the answer to this question, is still not black and white.

So, today, you’re about to say, hey buddy since you haven’t given us any really new information why bother waste our time.

Well, I am here to tell you that from November 2007 thru to June 2008, many of my Overture Results have outgunned, outrun, outmanned, outmaneuvered my google adwords by a factor of 1-300%.

After scratching my head for a while and digging around in my campaigns to find out what had gone ( wrong ) or right, i came to the conclusion that a significant number of advertisers bidding on the overture terms had simply gone away, leaving bidding at an all-time low for many of these terms.

So, where had my bidding buddies gone? Well, over to Google of course - i think, hey well i didnt go over there and really check… but what i know is that they are simply NOT in overture!

Check out the Google vs. Yahoo financials over the last quarter and see if that doesn’t bear out my theory.

Google has done such a fine job of branding that every Tom, Dick & Harry ( Apologies to Tom and Dick and Harry ) thinks that they absolutely have to be on Google.

Well, my boss says we have to be on those google ad thingies to get the first position so that’s why i am gonna do…

Well, it could also be that too many of us are tired of using the rather anemic yahoo ad management interface… and it could also be that if any of you were running ads last year this time, you would know that ads promoting retail products did extremely well while b2b business offers going into the XMas season did quite pathetically for many of us.

It could be all of these reasons, a combination or perhaps none at all, but if you are currently running overture ads and google ads, go and check your own results. Depending on the industry that you are in, you may be in for a pleasant surprise.

As of February 2008, I would certainly review moving a significant portion of my B2B advertising back to Overture simply because it appears as if the sheep have done the opposite.

And for the uninitiated, you never want to get into a bidding war with the sheep. So, the less bidders ( sheep or otherwise ) the better the chance of getting a reasonable or outright low bid for your very valuable keywords.

Btw, sheep always think that they need to be in the number position. Or sometimes its the sheep’s BOSS who thinks so, but in any case, you never want to get into a bidding war with the sheep, it just too rarely ever pays.

So, Overture/Yahoo has finally put a better management system into place and things are hopefully… looking a little better for both Yahoo and their ad customers.

As an update it appears that after Yahoo and Microsoft fell out of love, Yahoo has made a deal with Google that will give Yahoo another 450Million annually in advertising Revenue and hands Google 80% of the ad market online.

Since the users of both systems will not necessarily migrate from one system to the other, what I wrote above still holds true.

Adios.

Comments on Google vs Yahoo on Flash and seo.

I saw the following in my email, and thought that the writer below had some good thoughts on pay per click advertising. But on reading further it was obvious that some parts of what was being discussed was misleading and fairly opinionated ( read non-factual ) . The author was saying that Google’s search bot has no ability to read or decipher a site made entirely in flash. Thus concluding that one should never build sites with flash. While there was some truth in that statement before, it is not true at all, and one needs to be careful about saying never, especially when it comes to Google and technology.

Using flash judiciously along with rich text formatting is in truth the methodology best suited to building sites that will be appealing to both search engines and users.

The part of the post that i take great exception to is where our friend attempts to categorize Google and Yahoo. He says that Google is business to business while Yahoo is mostly for consumers. My own adwords and Overture campaigns campaigns say that this **fact** depends on the sector being discussed.

In general, I have said before that Google’s popularity can work against it.

People use Google to research everything. Those researchers who have very little intention to buy or subscribe to products will click on the paid ads at the top and the right side of the screen. This click action is particularly prevalent for the number 1 thru 3 pay for click listings.

So, Click, click, Click - Kaching in the Google bank account. Even competitors will occasionally click, click, click to research what their market sector is doing and to intentionally run up the bill, particularly when the click is a 3-10 dollar click as the first position in a highly competitive area can be.

So, lets look at Yahoo. How does the googling help your Yahoo ad results.
Well, it stands to reason that if more research is done on google, that less research is done on Yahoo, right? Perhaps, but that statement neither defines nor truly aids in the resolution of the problem.

Studies ( yep with real stats ) using real money on the same ads in both google and yahoo have shown that people interested in the same market segments, when using both engines, appeared to respond differently when searching for the same item. For B2B ( Business to business ) we frequently saw less research and more action occurring in our yahoo ads resulting in consistent $35 conversions in Yahoo vs $54 in Google after all the tuning could be done - 2007. Note this was before Yahoo’s latest set of changes which allow even more tuning.

So, our opinions, on this, differ strongly from that of the author who wrote the text below ( More pointers for a good search engine listing ).

While none of us may be entirely correct, ad campaigns run on both search engines do seem to consistently show that the sectors that do well on Yahoo or Google consistently outperform on the particular search engine platform that they do well on. Demographics of the searching audience, increased competition on Google driving the adword pricing up? Perhaps a combination of these and more.

So for limousines and taxi services my Google ads outgun Overture consistently while many of my business to business ad-campaigns on Overture outperformed my similar Google ads by a margin which has to be seen to be believed.

Below is the email that i received a little while back.

More pointers for a good search engine listing

Worse, website designers are still building sites with Flash. Flash is great. Flash is startling. It looks terrific as all those images come cascading in a blizzard of light, shade and colour. The only problem is - guess what? - the robots can’t figure it out. They are puzzled, bemused, unable to grasp what is going on. The result is that they go somewhere else, probably to a site where the designer has laid everything out on a simple plate for them.

Until the search engine programmers figure out a way to write algorithms that understand Flash presentations, the simple, no-nonsense, text-based sites will continue to win hands down. And by that I mean they will continue to win good listings. Which is the object of the exercise.

To be fair, however, the great majority of web designers have no abiding interest in search engine optimization. They figure that their job is to build a site that is both attractive and interesting. It is therefore up to the site owner to lay down a few rules when commissioning a build - no Frames, no animated gifs and, above all no Flash.

Is Google really the greatest?

And finally, folks, a word about the search engines themselves.

Everybody wants to get a good listing on Google. To them, Google is the be all and end all and that there really is nowhere else to be. What they tend to overlook is that the so-called lesser engines are equally good at pulling business if they are fed properly.

I have a client who receives 80% of his Internet business (which is substantial) via Yahoo, on which he is No 1 for all four of his search terms. Google does very little for him. Why should that be? It’s because, when you get down to it, Yahoo is a consumer-oriented engine and Google is predominantly a commercial or business-to-business engine. And his business is geared to the consumer market.

I know that many seo elitists will take issue with me about the efficacy of this statement. So be it. But I will get my retaliation in first by saying that (a) their argument will have to be damn good to convince me and (b), I don’t really care what they say.

My own comment on this is that, its very difficult for the average user to discern what is real and not real when there are so many passionate half correct seo consultants publishing information that appears correct.

For the longest time a desperate customer could get an unethical seo person to literally spam (via blackhat techniques ) yahoo and get away with it. Though yahoo might disagree with me, at this time 2008, I think its still possible to spam yahoo and msn and to a large degree, get away with it. Doing the same with Google requires more work. Enough work that, one might as well just do it the right way.