Here is a link to a very nicely done Video in which Eben Pagan gives an incredible amount of extraordinarily valuable information.
http://www.altitudeblog.com/2008/12/081210-confessions.php
This one on youtube is good too, but the quality is not as strong as the link above.
[youtube:http://www.youtube.com/v/k51vFkjtf3g]
Stop, take some time to read the hundreds of comments under the video from the first link above.
Incredible that someone can hit a topic with so much truth. This is reflected heavily in the comments below that video. Sorry, i don’t feel like borrowing it and putting it here. Do yourself a favor, Click and go see it.
If you want to build a small but focused team, hire overachievers or those people Eben calls Drivers.
Drivers are :
- … people who can operate towards a goal fairly independently
- … people who take responsibility for both good and bad decisions
- … people who can equally lead and be lead
- … people who are results oriented vs simply doing a job
I will just stop there… Click on the link see the videos
If you find yourself in a position where you are stuck with your marketing efforts. Put a note here. Perhaps other “Drivers” and Overachievers can lend you a hand…
Keep Driving, everyone