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Posts Tagged ‘chiropractic marketing’
Chiropractic Consulting Groups – Should you Invest?
Written by Matthew Loop DC
Thursday, 24 September 2009 12:42
No Comments
by Matthew Loop DC

The buzz on the street is that internet marketing for chiropractors is providing one of the only ways to survive these harsh economic times; and even thrive. More and more, people are searching online to find professionals in their area to turn to in their time of need, and that means that marketing tactics must accommodate the shift. Can you imagine what would happen if you were able to strategically place your marketing materials in front of the eyes of members of your community, as theyre searching for help?

So, where can you learn proven tactics that deal with internet practice marketing? Chiropractic consulting and coaching groups is typically the answer that most doctors think of off the top of their heads. However, the sad reality is that over 95% of these agencies don’t understand how to successfully perform marketing for chiropractors online.

Most of these chiropractic consulting groups want to present themselves as the handymen of marketing; meaning that they can do a one-size-fits-all campaign for each practice. But this very approach can kill your online campaign, and its the originality of your practice that is going to turn heads. This approach can also throw a lot of bills your way from Google Adwords and Yahoo search marketing.

Not only are some of these consulting groups totally outdated, but theyre charging chiropractors thousands of dollars a month just to maintain the measly amount of business that they already have! The very methods that you think are your life raft are actually drowning you with their weight. So, if you decide to do it yourself, your first thought is perhaps Pay Per Click. PPC can be effective, but if you have no experience then youre probably throwing money down the hole with no results.

To change with the times, you need to become more aware of the times. Notice how things have changed in the past several years, and youll see that social media sharing sites have absolutely taken hold of the internet and peoples personal lives. Every week, millions of new users hop onto these Web 2.0 sites, and theyre looking to network and meet people.

So what are the implications for chiropractors who are looking to expand their practices and draw new patients? All this implies that you have at your fingertips the ability like never before to market your practice for free and connect with thousands of people daily. You can successfully brand yourself in your community, and perhaps find other opportunities for income as well.

On top of social networks, video marketing has really sprung to the head of the game. Video is no longer an option according to many online experts. It’s a necessity! If you are not using video to market your chiropractic practice you will feel the pressure this year and your patient-base may drop. As chiropractic marketing changes, the DC has to change. Consumers and potential patients are developing different habits so it’s imperative to learn them and to tailor your message in a new direction. Video gives people a chance to become very familiar with you before they ever walk into your office. You really cannot put a price-tag on this type of trust building.

Remember, you must adapt with the current trends and evolve your marketing with a chiropractic internet marketing specialist. This will be the fastest way to reduce your learning curve and to avoid financial “hard knocks” that follow chiropractors around. Chances are, your current chiropractic consulting group does not specialize in Web 2.0, social media, or video marketing since it’s very fresh to the profession. Their lack of knowledge may be hurting you so don’t wait until they update to take control of your practice and profitability. Continued success!

About the Author:
Looking to market your office aggressively online without shelling-out an arm and a leg? Visit http://DCincome.com now and see why we’re ranked #1 in the profession at online office marketing! Learn what your chiropractic consulting group doesn’t have a clue about.
 
Chiropractic Internet Marketing Proven to Work
Written by Matthew Loop
Thursday, 17 September 2009 13:55
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So, perhaps youre a chiropractor who decided to purchase a fancy and costly website, believing that this would magically drive new patients through your door. My guess is that a practice management group was the mastermind behind this fruitless scheme. Are you still struggling month to month, and paying a bundle on inefficient marketing? Youre not alone, because in my experience almost all chiropractors are digging this same grave. Thats because without traffic to your website, you dont have a website.

When it comes down to it, getting boatloads of traffic couldn’t be easier in today’s time. The problem is, chiropractic internet marketing that works is NOT taught in school and hardly any consultants are teaching it. The insider information I’m going to share with you in the coming paragraphs has the potential to change your practice forever if you learn and apply these proven strategies sooner rather than later. These traffic generation methods have been single-handedly responsible for me generating over five figures every month just in online income.

So how do you get tons of visitors to your website, you ask? You need to take advantage of the power of article marketing initially. When you can gain credibility as an author on Google and Yahoo, youre doing yourself an immense service. Start with one article a week. Youre going to start to see incredible traffic and buzz just from the snowball effect of this simple habit.

The next method is starting a consistent blog. When you blog a few times a week about your expertise and attach videos, press releases, podcasts, and announcements, youre increasing your search engine index by leaps and bounds, and that means huge traffic to your website.

Now what youre going to want to do is consistently contribute to forums like Yahoo Answers, taking the posture of an expert and problem solver. When people read your answers to popular posts, theyre going to find you at your website to learn more. That means that as little as 15 minutes a day can drive thousands of people to your website.

Continuing on, social networking (AKA social marketing) is another solid Web 2.0 medium to use with your chiropractic internet marketing campaign. Social media sites like LinkedIn, Facebook, Myspace, and Friendster can allow you to easily connect with members in your community and create trust. Whenever you send a request to be someone’s friend, immediately they are notified and will check out your page to see what you do. Tons of free exposure can be gained by devoted a few minutes a day to meet new people online.

Fifth is pay per click ( or PPC) advertising. Google, MSN, Yahoo, and other networks offer this targeted service as a way to get instant traffic to your chiropractic website. Without question, it’s an automatic method that will get you whatever amount of traffic you can afford. The benefit is that the traffic is literally “on-demand.” Forget about waiting for search engine optimization (SEO) tasks to finally start. One of the cons is that you lose your butt if you are not careful and seasoned. Make sure you set a spending limit every day so you don’t go broke.

Lastly, theres chiropractic video marketing; perhaps the strongest methods of them all. I know from my own personal experience that video marketing can single-handedly transform your practice and the amount of patients walking through your doors. This kind of marketing allows your target community to see you and know you in what they feel is a personal way. Video marketing exploded in 2008, and its already breaking records in 2009. Day and night your video is working for you, increasing you bottom line and introducing you to thousands of people daily.

These are your tools in the chiropractic internet marketing tool belt, and they have the potential to totally transform the life of your practice. Youll be freeing up so much more time because youre working smart instead of hard. An expensive chiropractic website can be a waste of money without traffic being driven to it. New patients are the soul of your practice, and when the blood isnt flowing, your practice dies. Internet marketing is the way to get the blood pumping consistently.

Looking to get a flood of New Patients with no-cost video marketing? See why this tactic has changed the face of chiropractic marketing permanently! This method of chiropractic internet marketing will leave your competition in the dust.

 
New Chiropractic Internet Marketing with Web 2.0 Social Media
Written by Matthew Loop
Tuesday, 15 September 2009 13:16
No Comments

Chiropractic marketing reached a whole new level when I first began to harness the power of social media networks like MySpace, YouTube, and Facebook to promote my business and rake-in residual income. That much is clear, but you need to make sure when you are searching for the same success that you get it right the first time. The right guidance is mandatory for getting off on the right foot and establishing great credibility in your community from the get-go. It’s easy to fall into the trap of wasting all your money on dated marketing tactics that leave you and your business totally depleted. If you use my expertise from the beginning, you’re sure to start on the right path to business success.

Social media is an interesting phenomenon, in the fact that, it has spread like wildfire and permanently altered the landscape and dynamics of communication as we know it. A question that is asked frequently by chiropractors is, “Are social networks just for teenagers?” In short, the answer is a whopping no! Not sure where this misconception came from but many are still oblivious to the millions of middle and older aged folks plugged in daily. Did you know that employers are actually passing laws at work because employees are literally addicted to this style of communication? As a savvy business owner and entrepreneur, I knew the implications of this immediately so I took advantage and my life hasn’t been the same since.

The internet is a vast ocean that offers the means to a much easier life. Chiropractors need to update with the changing times, as outdated and expensive ways of marketing and crippling the profession. Online web 2.0 methods have shaken the traditional chiropractic marketing paradigms at their roots and there has never been an easier time to build a massive practice or establish multiple sources of income.

I show chiropractors how to leverage social media sites to get loads of highly targeted new patients walking into their office every month. The best part is, this is done without ever having to spend one cent on advertising! This is information your current consultant or practice management “guru” is dying to get his hands on because he’s clueless.

Barely anyone is using social networks to build their practice at the present time. The ones that are doing it successfully are the ones that I taught. They are utterly dominating the competition in the community and are able to reach people that would otherwise be untouchable with the do-not-call lists or with postcards, etc. On one of my profiles, I have in excess of 6,400 friends, 3,000 of which are members of my local community who I can communicate with via blogs and bulletins. I am the first and only consultant to leverage the power of social media and share these carefully guarded secrets with other struggling doctors and students.

I’ve solidified my place in the community as the chiropractic health expert and get many referrals monthly on autopilot. You can’t buy publicity like what I’ve been able to achieve from a grassroots standpoint. I’ve even garnered a great reputation in our profession as the Myspace and YouTube doctor / chiropractor. Needless to say, I’m booked for speaking engagements throughout the country because of the massive thirst for this innovative style of marketing. When I developed this marketing technique and program a couple years ago, I had a vision that it would positively impact thousands of business owners and it’s done just that.

Start by brainstorming how exactly you want to promote yourself in your community, and from these ideas you can make simple videos that allow people a glimpse of the real person behind your practice. Keep the videos under 5 minutes, and make them fun and interactive for maximum effect. My video training course shows you how to accomplish all this and more!

And all of this is easier than you ever imagined. You don’t even need a camera to start, but you might want one down the line. When I first began, I made my video with screen capture software, and the success I achieved from that was amazing. Those doctors paying through the teeth for pay-per-click would love to have the free advertising tricks that I teach. It’s time to dominate Google with this free advertizing technique, and ditch the dollar-per-click trap. You’re going to achieve results that you never imagined possible.

Harness social networks to simply get truckloads of new patients every month with simple Chiropractic Marketing tactics. Learn how to make in excess of $30,000 / month with this social elite Chiropractic Internet Marketing training series.