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Posts Tagged ‘ebook business’
DLGuard Review – Download Sales Management For Automating An Ebook Business
Written by Isabella Johnson
Thursday, 03 June 2010 18:32
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This DLGuard review focuses on using this shopping cart software for effectively handling the sales and distribution of digital ebooks. While the product is not restricted to PDF files (it handles anything that can be downloaded over the web) it is particularly suited to running any fledgling ebook business.

Back in 2008 I was writing ebooks and looking for an independent way of selling ebooks online. From my experience, using the large online sites results in the loss of control over the products marketing and a lost opportunity to capture customer data at the point of sale (essential for cross-selling and mailing lists). So I tried DLGuard.

DLGuard installs onto most web servers and immediately provides the shopping cart pages and back end business logic for dealing with payment processors. Initializing your product inventory is a trivial task to specify download folders and meta-data for the ebooks (names, author, copyright, promotional coupons, etc.).

The sole task that may take some time is the optional activity of customizing the checkout pages to blend in with your site. This could be outsourced (the code is scripted with the flexibility to do this) or you could just stick with the defaults.

Where DLGuard really begins to power your ebook business is after a sale is made (and the software has processed the payment with Paypal/Clickbank/etc). It auto-replies to the customer with an email containing the download link to their purchase.

Securing this download link is critical to protecting your intellectual property by unscrupulous people sharing the link. DLGuard can be configured to limit the download attempts and set a validity period for the link which will halt a lot of lost sales for your business.

So once the page customization is complete, inventory established and hooks to the cart added to your site there is very little maintenance required with DLGuard. If someone requests a refund then it is a simple task to query the products tracking data and reimburse the customer.

If your site is getting sufficient traffic then it is worth selling from your own website, and DLGuard can ably provide this functionality. If your site receives low traffic volumes then you may be best advised to combine selling from your own site along with putting your ebooks on major online sites (to leverage their traffic in the initial stages).

Writing ebooks or software and want to sell them yourself? Then read my DLGuard review – the one-stop solution for selling digital downloads.

 
DLGuard Review – An Automated Download Sales Management Application For Selling Ebooks Online
Written by Thomas Baker
Saturday, 10 April 2010 18:20
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The DLGuard set of scripts allow anybody with their own web server to sell digital products over the internet through providing secure download links after administering the checkout and handling payment processing of sales. This DLGuard review principally highlights the products use in selling ebooks online, but the product can handle any digital file type that can be uploaded.

The product is a set of scripts that cover all the functionality required of a sales management tool. This includes inventory administration, providing on-site purchase links, interfacing with Paypal (and other payment processing companies), etc.

The checkout phase in DLGuard is able to handle a number of possible sales types. The simplest sales type is the sale of a single product or item. If your ebook business follows a publisher style business model then the application facilitates customers with a shopping basket to store items before checkout. Lastly selling website memberships (monthly sales) can also be managed. If you have free downloads then you could also use the single-item sales approach (omitting the payment step) in order to capture customer email addresse.

My own experience with the product started three years ago and the initial intention was to start selling ebooks online (both my own books and ebook reselling) and some sales of software applications (principally add-ons for larger applications).

Installing the product took less than a half hour to complete. Setting up my inventory of files to make available for download took a little longer. As did adding buy now hyperlinks to 4 of my sites. Within a few days DLGuard was already fully managing the checkout process, dealing with Paypal and sending customers their download links.

Long term, I will expand out my sites with membership areas using DLGuard and provide some value-added eBooks in detailing my approach to writing plug-ins for application and how to sell software on-line. DLGuard facilitates this advanced functionality out of the box and the current trend toward membership sites highlights the benefit of receiving such a passive income stream regularly.

Originally I looked into selling ebooks through one of the large on-line distributors. My objection to this was that I not be able to create my own customer sign-up lists during the checkout process. Having to pay a sales commission also made the deal a little one sided.

The only setback to this product is the two domain license limitation (i.e. you may install it on two website domains). Most users can work around this by buying more licenses or alternately create a single sales server where you install DLGuard and have your other sites URLs point to the sales server at checkout. This does mean though that your checkout pages would not be branded to look visually identical to your other sites.

In conclusion, the goal of any download sales management tool is that it securely handles inventory, check-out and payment processing with little or no intervention on the owners part. DLGuard has done this admirably leaving me more time to focus on writing ebooks and sourcing other business opportunities.

Writing your own ebooks or software and want to sell them yourself? Then read my DLGuard review online – the one-stop solution for selling digital downloads.

 
How To Write An Ebook – Tools And Techniques For Creating A PDF
Written by Richard A. Dooley
Friday, 02 April 2010 11:14
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With the advent of netbooks, smart phones and the Kindle Reader, writing ebooks is now seen as a plausible and achievable method for any author to publish their own work. This article provides a simple guide to getting the book idea from concept to digital format.

All good books start with the initial concept. You can brainstorm some ideas or run some market research to establish what your customers wish to read. Once you have set the books goal then this drives all content for the book. Note these thoughts down on paper/notepad/a word processor.

Start compiling your ideas into chapters or scenes (if it is a dramatic/fictional piece of work). For non-fiction work choose a format for the sub-sections of your book. Take some inspiration from the types of sub-sections you were impressed by in one of your favorite books.

Depending on the type of book you are writing you may intend farming out some of the writing, possibly to researchers or experts in the chosen field. Contact these other writers once the book structure is set and start commissioning their work in a file format of your choice. If you are writing the content yourself then pick your favorite word processor (Open Office/Microsoft Word/etc) and start writing the chapters.

On the subject of formats, most word processors can save or export files to alternate file formats so don’t get hung up on being restricted to one. As you write/compile the content then make regular copies of your work that should be versioned and additional copies stored on disks/thumb-drives for safe-keeping.

Next decide upon the design of your ebook. You can outsource this design too if desired. Try to maintain an overall branding for the book with a consistent to the header section, footer section, cover/splash page (the first page in the book that generally sets the tone of the book) and the choice and sizes of fonts used.

Feel free to experiment with page formats. Ebooks are read online or via readers (such as the Kindle) so don’t always need to follow strict page design. Sometimes a variety of graphics and font sizes (as would be seen in magazines) can help emphasize and differentiate your work.

Lastly, to create a PDF file you simply export the file (or use ‘Save As’ in Microsoft Word) a copy of the ebook in PDF file format. Other alternates to Word include the Open Office Suite word processor. So, by using little other than a word processor it is possible to create a PDF ebook ready for distribution.

Writing ebooks? Want to sell them yourself? Then read my review of DLGuard – the one-stop solution for selling digital downloads.