Let Us Send You This

How To Make Super Affiliate Commissions

  • How To Create a Sales Funnel 300% More Powerful
  • How to Get Paid 000's monthly for leads
  • 4 Sources of Free Online Traffic For Your Biz
  • 28 Page Booklet Bursting At the Seams
Name
Email

Facebook

Do you know your zip ?

Tired of Paying 4 Traffic ? Get Free Traffic Every Day

Posts Tagged ‘electronics’
Amazon – Changing The Way We Read (Again)
Written by Andrew King
Friday, 26 February 2010 01:52
No Comments

Amazon is the largest bookseller in the world. It is also America’s biggest online retailer. Founded in 1994 by Jeff Bezos, the company now has separate websites in the UK, France, Germany, Canada and China. It is, in short, a very successful business.

Considering its current level of success, it’s easy to forget just what an innovative idea buying books online and having them delivered by mail was at the time. Many investors and business analysts predicted trouble for Amazon during its formative years – and it was not until the end of 2001 that Amazon eventually made a profit.

Having changed the way that a lot of people bought books, Amazon quickly diversified into music CDs, video, consumer electronics and computer software – among other things. Today there aren’t many consumer items that you can’t get online from Amazon. You can even buy your groceries from them should you wish.

As diversified and successful as Amazon is today, they still have an extremely strong association with books. Selling books is very obviously something that the company is passionate about. So, when the original Amazon Kindle e-book reader was released in November of 2007, it soon became clear that this was a great product for Amazon – it slotted right in to their business model perfectly.

It’s also easy to forget that the Kindle wasn’t the first e-book reader – not by a long way. Franklin’s eBookman had been released a decade earlier in 1999. The Sony PRS also stole a march on the Kindle when it launched in 2006. However, Amazon don’t seem to have suffered very much as a result of their tardiness. Thanks to their link with books, public awareness and trust in the Amazon brand, combined with the fact that there was a large, and ever expanding, selection of Kindle books and Kindle accessories to choose from, the Kindle rapidly overtook its competitors. In February of 2009 the improved and enhanced Kindle 2.0 was launched, rapidly followed by the large format DX model, and Amazon’s leading position solidified even more. The Kindle quickly became Amazon’s best selling product and, during the Christmas period of 2009, the Kindle became the “most gifted” Amazon product ever.

At this time, the Kindle is still the leader of the pack in the e-book reader market – but competition is increasing at a rapid rate. Other e-book readers with color screens and touch screen controls are available. After only a few short months, the Kindle is starting to look just a little bit dated. Of course, analysing the e-book reader market purely in terms of the hardware capability is not valid.

The fact is that Amazon, probably more so than any of its current competitors, knows what people who read a lot of books – its best customers – value. This is the reason why we can expect to see Amazon’s domination of the e-book reader market continuing in future. This is not the first reading revolution that Amazon have been involved in. They know what they’re doing.

Discover the Amazon Kindle and view the wide range of Kindle accessories available to help you customise and protect your reader.

 
The Amazon Kindle – Satisfying A Market Need
Written by Andrew King
Friday, 19 February 2010 20:44
No Comments

Amazon’s Kindle e-book reader seems to be constantly in the news. It gets a huge amount of publicity and has received endorsements from celebrities such as Stephen King, Oprah Winfrey and Hilary Clinton (in her role as a member of the New Democratic Leadership Council). Being so consistently in the news has turned the Kindle into an iconic piece of kit, almost on a par with the iPod, and it has very quickly become a landmark of the high tech gadget scene.

It’s easy to forget just how new the Kindle actually is and what a short lifespan it has had. The original Kindle was released in November of 2007. The updated Kindle 2.0 launched in February of 2009 and the large format Kindle DX followed in June of the same year.

It’s a compliment to Amazon, even if something of a back-handed one – that almost every new reader that is announced is instantly nominated to be the Kindle Killer. Something similar is even happening with other devices, like the new iPad from Apple for example. Despite the fact that the Kindle and the iPad are very different devices, many industry analysts are forecasting that the iPad will sound the death knell for the Kindle. In reality, were the Kindle to be put to rest now, it would be more a case of infanticide rather than killing.

It’s easy to forget that the Kindle was only launched relatively recently and that Amazon was a late entrant to the e-book reader market place. The first dedicated e-book reader launched over a decade ago in 1999. Even the Sony PRS hit the streets in 2006, quite some time before the original Kindle.

The fact that the Kindle reader has, in a relatively short period of time, become virtually synonymous with both e-books and e-book readers is a further testament to both Amazon’s business acumen and customer service. Amazon has, simply put, gone way beyond the release of a piece of hardware. The Kindle is much more than a cool piece of personal electronic technology. Amazon seem to have tapped in to a deep rooted consumer need to produce an entire Kindle “experience”.

Of course, as a piece of hardware the Kindle is excellent. It’s well designed and very user friendly. It can be used with one hand on a crowded train, plane or bus. The display is easy to read in different lighting conditions. However, it’s the convenience of buying books and being able to download them in less than a minute – wherever you are and at any time that suits you, the fact that you don’t need to carry big heavy books around, and the huge selection of Kindle books available to choose from that has served to make the Kindle so popular.

Wireless free connectivity, with no monthly or download fees, and Amazon’s brand recognition have also been contributory factors to the success of the Kindle. Amazon is not going to let its best selling product be killed off by anyone. Expect to see a further update to the Kindle in the first half of 2010.

Check out the Amazon Kindle for yourself – and don’t forget to pick up a Kindle cover – it’ll customise and protect your device.

 
The Amazon Kindle Goes From Strength To Strength
Written by Adam Kinross
Tuesday, 19 January 2010 10:12
No Comments

The Kindle e-book reader has been a phenomenally successful product for Amazon. It’s currently the best selling product on the Amazon site. Amazon has a 60% share of the U.S. e-book reader market and both the Kindle 2.0 and its larger sibling the DX are now available internationally – extending Amazon’s reach and hugely increasing their potential customer base.

Currently, Amazon’s major competition comes from Sony, who have a considerably smaller but nonetheless very respectable 35% share of the market. There are a whole raft of other manufacturers who, having seen the way that the e-book reader market has taken off, are now eager to secure a share of the profits for themselves. This year’s Consumer Electronics Show in Las Vegas, for the first time ever, had a special section just for e-book readers. It’s a very clear signal of the potential for growth that industry analysts are predicting in the sector.

Nevertheless, what many of these aspirational companies may be neglecting is the fact that, whilst the technical features of the hardware are an important factor, they do not make up the whole picture. Amazon’s success with the Kindle to date has been the result of a number of different elements over and above the undoubted technical merits of the Kindle hardware. Amazon currently occupies a practically unique position which affords it a number of distinct advantages related to selling both e-books and the readers to view them on.

After all, Amazon is the world’s largest book retailer – without exception. In the opinion of potential customers it therefore has a proven pedigree when it comes to books. It also has a very strong link with consumer electronics, as a merchant – but the association exists. In other words, Amazon is a trusted supplier of both books and electronic gadgets.

The fact of the matter is that any manufacturer who imagines that they will be able to displace Amazon from the number one slot, or even to make serious volumes of sales, simply by producing a reader which has a slightly better technical specification is probably going to be somewhat disappointed when the sales figures start coming in. It will probably require another household name, who also has earned a good deal of consumer trust over a period of years, to make any significant inroads into Amazon’s sales. Microsoft or Apple could be contenders, and both of these companies have readers – or devices which could serve as readers – under development. Sony’s already established association with e-book readers, combined with their current market share, means that they must be viewed as a serious contender in future. Barnes and Nobles book selling credentials could also stand them in good stead.

One thing’s for sure, no small electronics manufacturer is going to break Amazon’s stranglehold on the market. Tie ups, such as Plastic Logic’s agreement with Barnes and Noble, who will provide the books for the Que reader, might throw up a few surprises. However, unless there is a truly surprising development in the offing, it looks like the Kindle reader really is set to become the iPod of books.

Discover the Amazon Kindle reader and find out how to save money by downloading free Kindle books – straight from the Amazon website

categories: e-book readers,ebooks,e-books,gadgets,personal tech,mobile computing,technology,electronics,marketing,shopping