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Posts Tagged ‘entrepreneur’
Four Steps Of Launching A Successful Online Marketing Plan
Written by Roger Thomas
Monday, 24 May 2010 13:03
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An internet marketing plan is what you really need in this day and age. No new businesses are succeeding without an online presence, so GET an online presence. How? Well… Okay… It can be simple, or it can be difficult, depending on how you approach it. See, there’s an upside and a downside to advertising online. The upside is this: It’s practically free. Seriously, it is so incredibly cheap to get a few SEO pages and put them online, and if you create your own content, it doesn’t cost you anything at all but time. The downside: Everyone’s doing it. So it’s a heck of a lot more competitive than grabbing an ad in the phone book. [youtube:Ah2zaYU9HCI;[link:An Intro to Internet Marketing];http://www.youtube.com/watch?v=Ah2zaYU9HCI&feature=related]

Content and Coding

Content is the core of your advertising campaign. Again, everyone can advertise for free online, so all the marketing out there is essentially tied when it comes to visibility. The trick is to do something different, something that people WANT to look at, because honestly, most surfers have learned how to ignore advertising. If they see just another banner ad or SEO page, they turn on their blind spots. But if you make content that people want to read, videos people want to watch, the advertising will do the work for you.

Syndicate

Syndication simply means that you don’t just put your SEO page up somewhere and call it a day. Rather, you link to it through your social networking sites, you post it on several websites, you get the word out through forums and message boards and so on. This is so important because…

You Need More Than One Source of Traffic

It’s a wide, wide, wide, wide, wide, wide web out there. Putting your stuff up in one place, only having one or two sites you link to it through… It’s just plain not nearly enough. You need to get it all over the place. The truth is, you’re lucky to get more than a couple hundred visitors through a single traffic source, but if you only get a dozen visitors through a hundred sources, that’s a ton of visitors.

Be Sociable!

These social networking sites are your best friend, and it’s all about the SOCIAL aspect. If you want a lot of followers, follow a lot of other accounts. If you want a lot of friends, go out and make a lot of friends. They won’t just come to you, you have to go out there and do some footwork. Once the ball gets rolling, you’ll have thousands of online buddies, but it all starts with you. Leave a lot of comments on forums and other social networking accounts, retweet, subscribe, follow and friend.

These are, in a broad sense, the steps to take to launch a successful campaign. However, you can’t simply follow these and expect guaranteed results. The truth is that the most successful internet marketing campaigns have been those launched by innovators, people with new ideas. If you see an angle nobody’s explored yet, go for it. If you have a great idea that just hasn’t been tested, test it. Again, internet marketing is so cheap it’s practically free, so some new viral video strategy that pops into your head… It’s a low-risk experiment, so just keep trying different things and see what works.

Keen to discover more info? Download your FREE 199-page copy of the “Thirteen Pillars of Internet Marketing” book at http://www.thirteenpillars.com

 
SEO Link Building- The Basics Each Person In Business Should Be Aware Of
Written by Daniel Johnson
Friday, 21 May 2010 17:07
1 Comment

SEO link building is the way to build your ranking on the search engines. SEO stands for search engine optimization. You want to have your website ranked high on search results so you can get more visitors to your site. [A:http://media.libsyn.com/media/purpleinternetmarketing/episode1-13pillars-intro.mp3;First episode of the Twenty-Six-Week Online Marketing Plan Podcast]

You can optimize your website ranking by increasing the number of back links to your website. Search engines look at the number of back links to your website in determining your site’s influence, popularity, and importance in your target market. The more links to your website from other sites, the higher relevance the search engines will give to your site and thereby rank your site higher.

The back link is the link from another website to your site. The more sites linked to your website, the more links to your website leads to a higher page rank. So your plan as an online business owner is to get the most back links as you can.

But you need to do this in a way that will please the search engine spiders, the tools the search engines send out to scour the internet for sites with relevant content, and not make them angry. One way you do not want to build back links is to pay a service to get you a lot of what are called trash back links.

These services set up thousands of dummy websites for the purpose of adding your website link in order to build up the number of back links. This might have worked years ago but the search engines got wise to this technique and if you participate in this type of back link scam, the search engines will actually penalize you and rank your site far down the search results.

The search engines now look at not only the number of back links your site has, but also at the quality of the website that back links to your site. For instance your site will be ranked higher when you have a back link from the CNN news website than if you are back linked from the local news site. But do not discount and legitimate back link, the idea however is to go for back links from high ranking websites.

Building website back links can take time and effort. But you can start today with some simple, yet effective ways to increase your website presence. You can, for instance, start posting on internet forums related to your online business.

Internet forums are where people post questions, or concerns, and are looking for help or answers to their questions or concerns from those qualified. If you post helpful information, you will be seen as a valuable member of that online community. You will of course include your website link in each post.

You will be able to include a link to your website at the bottom of your forum post. Not only will this post serve as a back link but when people click your link on your forum post, they might add your link onto their website if they like the content on your website.

Contemplating devising an new media marketing plan for your business? If so, make sure to subscribe to the 26-Week Internet Marketing Plan Newsletter. Filled with strategic, methodical internet marketing assistance it’s available completely free at http://www.26WeekPlanNewsletter.com

 
How Can You Tell If An Internet Marketing Podcast Offers Good Value?
Written by Stewart Baker
Tuesday, 18 May 2010 18:32
No Comments

One of the best ways to keep informed with what is going on in the world of online marketing is to be subscribed to quality podcasts. There are literally hundreds of marketing podcasts available online, so it can get confusing on which of them are really worth your time. In this article we will go over the most important things of what to look for in an internet marketing podcast. [A:http://media.libsyn.com/media/purpleinternetmarketing/episode1-13pillars-intro.mp3;1st show of the Twenty-Six-Week New Media Marketing Plan Podcast]

The Internet has made it easy for almost anyone to put up a fancy webpage and make the claim to be an expert in almost any field. For those individuals who are less savvy about how things work online, it is easy to get tripped up by amateurs pretending they know what they are talking about. Listening to marketers which actually have experience in the Internet marketing industry is an absolute must when it comes to choosing your podcasts.

Many podcasts are nothing but personal views on a myriad of different topics and contain very little information, if any at all. These are the type of people you want to avoid. If the information given to you does not follow a logical flow, then you will definitely not get anything out of the time you stand listening to them. Podcasts should be planned in advance and marketers who take the time to plan their cast show they are professionals.

If the marketer creating the podcast really cares about his listening audience, then the sound quality will free of irritating background noise with the speaker easily heard. In many instances and otherwise great podcast is ruined by poor sound quality. If you have to concentrate in order to understand what the person is trying to convey, then you will not get anything out of your time. Choose podcast creators willing to give you good quality sound.

Someone who is serious about putting out podcasts will do so on a regular basis. Sometimes it may be difficult to find marketers who can give out good information regularly, but those who do are generally the ones who actually know what they’re talking about. It is definitely worth your time to check out each person to see if they adhere to a schedule of cast releases.

Marketers who archive their podcasts on their website make it easy for a potential listener to judge not only the quality of the information given but also the frequency is published. This is definitely a great way to decide whether or not an individual is one whom you would enjoy listening to over time. Most professional marketers make it a habit to point out their podcast links to increase their subscriber base.

Podcasts are a great way to take Internet marketing information with you for later use. It is also easy to make an audio collection of some of the best information on your specific niche. They are also the perfect way to spend travel time when you load them into an MP3 player.

If you know what to look for in an internet marketing podcast, you will not waste your time on those which are of poor sound quality or have no real information. Podcasts are a great way to expand your knowledge and a good investment of your time if you choose them wisely.

Are you devising an online marketing plan for your business? If so, be sure to subscribe to the 26-Week Internet Marketing Plan Newsletter. Filled with strategic, easy-to-follow online marketing assistance it’s available free directly from http://www.26WeekPlanNewsletter.com