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Posts Tagged ‘games’
Hard Core Gamers And How They Aid Game Companies
Written by Matt Armstrong
Monday, 16 August 2010 15:53
No Comments

The video gaming industry has certainly evolved over the last few years. The latest technology now has much more improved graphics which has made the appeal of video gaming a lot more popular. The growth of the gaming console, pc games and video games has been absolutely phenomenal.

Gone are the days when people just used to play a nice little video game for half an hour or so to past the time or to relax and wind down. The new breed of gamers play these games very seriously indeed and get totally drawn into the whole spectrum of the video world as they live and breathe every minute of the game.

There are now a lot of game developers, software companies and game promoters that now hire many of these gamers for various roles because of their skill on the video games. This new breed of gamer is now known as the pro gamers.

It is not uncommon today for large companies to actually sponsor some of these pro gamers to take part in many of the tournaments and gaming events that are held. They could sponsor these gamers as either part of a team or as an individual. This means that everything is paid for by the company with regards to travel to and from the event, Lodgings whilst the event takes place and any other costs involved during this time.

You can now find massive gaming tournaments that are held all over the world all year long. Games that pro gamers usually get sponsored for are such games as Fifa, Quake 3 or 4, Counter-strike and many more besides.

These gaming events sometimes have cash prizes of up to $400,000 for the winner and are often sponsored by the likes of Pepsi or Intel and many more large conglomerates.

You do not have to play the tournaments to be able to make money through video gaming either! Many developers of these games will pay for video gamers to use their skill and knowledge to test out the new games being developed before they release them to the mass market. This is because they value the excellent feedback that these people can offer with regards to the whole storyline and game.

So these companies are paying for the gamer’s expert opinions on their games. This now means that video gaming can actually be a worthwhile job opportunity.

Access various other pieces of work by this writer dealing with topics like Pampers Cruisers size 5 and Pampers Cruisers size 6.

 
Reasons to Use Branded Web Games for Marketing
Written by Simon Walklate
Friday, 13 November 2009 19:12
1 Comment

Businesses large and small are starting to use branded games to increase brand awareness online, here’s why:

Branded games are interactive

Branded games allow your audience to interact with your brand. They are no longer just passively viewing an advert they are participating in an engaging experience. This can help it stick in their minds as well as encourage them to come back more than once.

Branded games are fun

Most forms of traditional advertising are pretty boring and don’t really engage the audience. Not so with branded games, they put the fun into advertising, creating an enjoyable experience for the viewer.

Branded games don’t have a fixed lifespan

The lifespan of a branded game is indefinite, unlike traditional advertising. Once produced and distributed they can take on a life of their own and continue to spread and pull in large numbers of players years later.

Branded games are trackable

It’s easy to insert either Google Analytics or one of the tracking services specifically designed for viral Flash. You can use this to accurately measure the success of your branded game. Data is aggregated from potentially hundreds of hosting sites into one easy to use control panel.

Branded games give worldwide exposure

Branded games can be a great, cost effective way to spread the word about your brand, product or service outside your own country. Because the internet is worldwide it’s easy to get your game played by massive numbers of potential customers from all over the world.

You don’t need paid placements

Although you can use them, paid placements really aren’t necessary, unlike banner ads where a considerable cost is incurred to get the finished ads in front of people. There’s a huge number of online games portals and community websites that will feature quality branded games for free. Because they offer something of value above and beyond the advertising to both webmasters and players many online gaming website owners are happy to do this.

Simon Walklate is a UK based professional web game designer who specialises in the production of free-to-play online games.

 
Is Viral Marketing Better With Videos or Games?
Written by Simon Walklate
Thursday, 05 November 2009 18:12
No Comments

Viral marketing has become synonymous with often funny or controversial online videos. Due to over saturation, achieving good results with commercial viral videos however is becoming more and more difficult. Viral games on the other hand are far from the saturation point, and with video games being a massively growing market, they’re doing better than ever, here’s why:

Viral game seeding is easier and provides more consistent results

There are many online games portals and community sites that will feature and actively promote your game for free. It’s relatively easy to get a game on the front page of a few high traffic games portals, potentially getting your game in front of millions worldwide, but try doing that with YouTube, or one of the other main video sharing sites. Over saturation on the video sharing sites has meant that it’s virtually impossible to make your video stand out from the vast number competing for your audience’s attention.

Viral games get played by more people

The ease of seeding and the fact that there is less competition means viral games typically get many times more views than videos. Millions (or even tens of millions) of worldwide plays are commonplace with viral games. Getting those sorts of numbers with viral videos is impossible for all but a handful of the very best viral videos.

You can embed clickable links in a viral game

One of the main things that make viral games so effective is the referral traffic they generate. It’s possible to put clickable web links within the game to drive traffic to your business, or a specific product website. Clickthrough rates on viral games are typically over 10%, much higher than other forms of online advertising such as banner ads. This is where viral videos fail. With no way to include clickable links it’s just a case of inserting a web address and hoping the visitors come. Obviously doing this just can’t compete with the direct clickthroughs generated by a viral game.

Viral games are interactive

Viral games draw the viewer in and encourage them to interact with your brand, rather than just passively watch the advert. This can give your advert a much greater impact, make it much more memorable and increase the chances of people coming back for repeat plays.

You get more for your money with viral games

Given the above and the comparable production costs, viral games are generally much more cost effective than videos. You can expect your marketing message to consistently reach a much larger audience, for around the same cost.

You can accurately track results with viral games

The success of viral videos can be very difficult to monitor accurately over multiple sites and trying to determine additional viewer information can be nearly impossible. Its easy to incorporate a viral tracking system into your viral game code in order to monitor detailed statistics about your campaign. Using either one of the free or paid tracking systems devised specifically for viral Flash or even Google Analytics, you can track exactly who is playing your viral game, what country they are from, how long they play for and how they interact with the game, such as web link clickthroughs. This is invaluable for keeping track of how well your viral game is performing. This sort of accurate data just isn’t easily available with viral videos.

Viral videos can be used to promote games but not vice versa

This may sound a bit odd, considering everything preceding this, but inexpensive viral videos can be effectively used to boost traffic to a viral game. We often do this with the viral games we release, where we create a short gameplay video in order to further promote the viral game. Because it’s just a video capture of the game there is very little time, work and cost involved.

Although videos are the first thing that spring to mind when you mention viral marketing, games are definitely more effective and worthy of your marketing budget.

Simon Walklate is a partner in UK based online game developers The Motion Monkey who specialise in viral game design.