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Posts Tagged ‘gifts’
The Amazon Kindle – Satisfying A Market Need
Written by Andrew King
Friday, 19 February 2010 20:44
No Comments

Amazon’s Kindle e-book reader seems to be constantly in the news. It gets a huge amount of publicity and has received endorsements from celebrities such as Stephen King, Oprah Winfrey and Hilary Clinton (in her role as a member of the New Democratic Leadership Council). Being so consistently in the news has turned the Kindle into an iconic piece of kit, almost on a par with the iPod, and it has very quickly become a landmark of the high tech gadget scene.

It’s easy to forget just how new the Kindle actually is and what a short lifespan it has had. The original Kindle was released in November of 2007. The updated Kindle 2.0 launched in February of 2009 and the large format Kindle DX followed in June of the same year.

It’s a compliment to Amazon, even if something of a back-handed one – that almost every new reader that is announced is instantly nominated to be the Kindle Killer. Something similar is even happening with other devices, like the new iPad from Apple for example. Despite the fact that the Kindle and the iPad are very different devices, many industry analysts are forecasting that the iPad will sound the death knell for the Kindle. In reality, were the Kindle to be put to rest now, it would be more a case of infanticide rather than killing.

It’s easy to forget that the Kindle was only launched relatively recently and that Amazon was a late entrant to the e-book reader market place. The first dedicated e-book reader launched over a decade ago in 1999. Even the Sony PRS hit the streets in 2006, quite some time before the original Kindle.

The fact that the Kindle reader has, in a relatively short period of time, become virtually synonymous with both e-books and e-book readers is a further testament to both Amazon’s business acumen and customer service. Amazon has, simply put, gone way beyond the release of a piece of hardware. The Kindle is much more than a cool piece of personal electronic technology. Amazon seem to have tapped in to a deep rooted consumer need to produce an entire Kindle “experience”.

Of course, as a piece of hardware the Kindle is excellent. It’s well designed and very user friendly. It can be used with one hand on a crowded train, plane or bus. The display is easy to read in different lighting conditions. However, it’s the convenience of buying books and being able to download them in less than a minute – wherever you are and at any time that suits you, the fact that you don’t need to carry big heavy books around, and the huge selection of Kindle books available to choose from that has served to make the Kindle so popular.

Wireless free connectivity, with no monthly or download fees, and Amazon’s brand recognition have also been contributory factors to the success of the Kindle. Amazon is not going to let its best selling product be killed off by anyone. Expect to see a further update to the Kindle in the first half of 2010.

Check out the Amazon Kindle for yourself – and don’t forget to pick up a Kindle cover – it’ll customise and protect your device.

 
How Can I Get A Free LCDTV?
Written by Andrew Goodman
Monday, 21 December 2009 13:21
No Comments

The latest craze for those clever minded ‘internauts’ is free electronic goodies in the form of Christmas candy items such as iPhones, iPods, HDTV’s, Playstation 3, Xbox 360s, digital cameras, Tomtoms etc. The type of goods listed reflects in no small part the target audience; young people who want the latest gizmos and gadgets and are web mobile. When affiliate marketing starts to catch on in the middle aged community and the silver surfers, expect the type of gifts offered to change substantially.

Affiliate Marketing – how it works

Affiliate marketing is a simple way to improve traffic and sales to a site. It is cheap and effective for advertisers and it almost always delivers the goods for a good return on investment. The most simple form of affiliate marketing is a google adword (you know those little links to the right of your google search page?). Links like these pay commission to the hoster of the link when they deliver someone to the site or get a sale out of them. For a click you might get a small amount, for a site where you get a number of people to sign up and take out a trial offer, the commission is considerably higher.

How do they afford giving away gifts such as iPhones iPods and Playstation 3′s?

Simple. if they persuade you to sign up to their site, and take out a promotional offer, and then persuade a number of people to do the same, then you are generating business for them. Sites like freebiejeebies and kudosnetwork (aimed at the UK, USA and Canada see below) structure their incentives this way. You sign up to the site, take out a promotional offer which is often free, and persuade a number of people to do the same. Once these have all been validated, you get your gift. But you only get credited when the people you have referred take out a promotion themselves. If you need 18 referrals and each of those 18 people need 18 referrals to get what they want, then the site has gained 324 customers. The next 18 from each of those 18 gives 5832 people, yet the site has only given away 19 iPhones. The numbers stack up very quickly, and as you can see, it makes perfect financial sense for them.

Advertising is not cheap, and when the consumer is paid instead of the advertising company, it adds up to quite a lot of nice free ‘stuff’. Of course they say ‘free’, but there is time involved although little or not money leaves the hands of the savvy. Hence the appeals to youngsters (who tend to have lots of the former and rather less of the latter).

What’s in it for the middleman, the website owner?

Considerable amounts of money, of course. He needs you, however, to make the wheels turn – the reason he comes up with salivating prizes to get you off your bum selling on his behalf. You are charged with the job of working out which of your friends would be interested in such a scheme, and more importantly which of your friends wouldn’t, and you keep pushing to reach your goal like a salesman after his bonus (iPhone). Meanwhile Mr. Site Owner sits there taking a commission for every sale her gets, and passes on a residual to you in the form of your gift. His marketing is clever, and as you can see, he is doing very well out of it.

But if everyone completed their referrals, wouldn’t the site lose money?

Theoretically if they gave away iPhones to everyone, then they might make a loss, but as is always the case, not everyone makes it to the number they need to get their free gift; only achieving a couple of referrals or none at all. They have contributed to the list of people signed up, yet have received nothing in return. It all balances out in the end. If it doesn’t, the number of referrals required per item goes up to reflect how savvy the customers are being, or how much revenue the site is receiving. In short they are not likely to lose out as long as the advertisers are happy, and as far as we can tell, they are.

What about the advertisers?

It is possible that if everyone suddenly did complete all their referrals, that the site might temporarily be out of pocket, but they would raise the amount of referrals required to ensure that they are always making a profit. As you come at the bottom of the chain, you are the last to get paid, so to speak, so know that the sites always have cash, and that’s how they honour their contract with you, and give you your iPhone. Also remember, it pays for them to keep their reputation sweet amongst their agents (you guys), as without you and your clever efforts, they are nothing. Can they really afford to go around making promises they can’t keep? Not for long, and these sites are alive and well and have been for some time, so it appears they’ve got the balance right.

So does affiliate marketing work?

Well, it’s up to you. If your time is worth big dollars, I would say, no. If however you have a bit time to spare and like to explore clever and challenging ways to generate referrals, then why not give it a go. You really haven’t got much to lose, have you?

The two main sites for UK, USA and Canada are Kudos Network and freebiejeebies Enjoy!

check kudosnetwork AND freebiejeebies for additional information about how to start claiming your free gift. Also check thebestthings.co.uk for further tips and to make your affiliate marketing additional successful.

 
Boosting Your Brand Through Computer Accessories
Written by Katya Reonal
Tuesday, 27 October 2009 09:50
No Comments

The Internet has made peoples lives so much easier. Its no wonder more than 200 million people in America use the computer these days. They book their plane tickets online. They obtain books, clothing, and food online too. Credit card bills can be paid via the Internet, and even entire businesses are operated online. Why, even meetings and conferences need not have all parties involved be in the same room because Webcams and online messaging have made communicating less difficult

With more people using the Internet, it makes sense to boost ones shop using computer accessories. Companies that execute business online, including bookstores, delivery services, and airlines, are sure to benefit by adding their logos to promotional computer accessories. Advertising your logo in front of tech-savvy people, who spend a considerable amount of time and money online, will build a reputation for your store as staying in touch with modern lifestyle.

How does one make a choice on the kind of computer accessories to boost ones business? Practicality is a major thing to consider when buying computer accessories. Because you want to build visibility for your brand, you need to make sure the handouts you approve are used frequently.

Another thing to consider is your clientele. Your choice of promotional items should consider who your recipients are and what they will do with the schwags that you give to them.

For example, if you would like to introduce your shop to people you meet at exhibits, mini optical mice and mouse pads are some of the more practical giveaways you might want to consider.

If you are promoting your enterprise among reporters and journalists, promotional flash drives are handy schwags that these media people will use. You can have these USB drives pre-loaded with your press releases and images instead of having these saved in CDs that are usually thrown away after use. USB drives are used over and over, and with some of them guaranteeing data protection for 10 years, that means longer exposure for your brand and a high return for your investment.

Katya Reonal writes about computer accessories and low cost printed promotional products.