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Posts Tagged ‘internet business promotion’
Why Is Search Engine Optimization Important?
Written by Terry Stanfield
Monday, 16 February 2009 01:55
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by Terry Stanfield

Search engine marketing is the process of using search engine optimization to make sure that your webpage consistently is at the top of the heap when customers and client do an Internet search for terms that are related to your product or service. When search engines send out spiders or bots to collect information about different websites that is then used to decide which web pages show up first in search listings these spiders and bots are looking for search engine optimized content, or SEO content. SEO content drives search engine marketing by repeating certain keywords or key phrases a certain number of times.

When the search engine spiders and bots pick up those keywords or key phrases then they put that webpage higher in the search listings then pages that don’t have SEO content. SEO has become very important to businesses in the last decade because no matter how much you spend on advertising when you’re doing business on the Web your webpage needs to be at the top of the search listings page. Search engine marketing can target the major search tools that people use like Google or Yahoo so that you can be sure your webpage will show up somewhere near the top whenever anyone searches for a keyword or key phrase that is found on your website.

SEO content needs to be original though, just copying and pasting the same paragraph over and over won’t help you with SEP. The spiders and bots are programmed to not list sites that repeat the same word or the same phrase over and over. So if you were planning on taking one paragraph or one page of content and using that for search engine marketing it won’t work. For effective search engine optimization you need to have original SEO content.

If you want your website to really be successful good SEM is the key. Lots of companies place online ads and online ads can be effective at reaching particular target markets but when it comes to sheer numbers the highest number of hits that you will get to your site will come from SEO content and using search engine optimization in creative ways to get your webpage listed higher up in the search rankings.

Studies have shown that a majority of people will never click past the first page of search results when they search for a certain keyword or phrase so you have to make sure that your webpage is at the top of the search results page in order to get the most visitors to you site who are looking for the product that you sell. Using search engine optimization can be tricky until you get the hang of writing SEO content and using search engine marketing but once you figure out how it all works or hire a professional to show how it all works you’ll be amazed at the increase in traffic to your website that you will see.

About the Author:
Before you do anything go to Terry Stanfield’s site for information on how toincrease website traffic and related info about Search Engine Optimization .
 
What you need to know about Search Engine Submission
Written by Terry Stanfield
Tuesday, 10 February 2009 00:30
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by Terry Stanfield

If your website has not been indexed by the search engines you will not come up in the search results. When you search the “web” using Google, Yahoo or MSN’s search tools, you’re not searching the Internet you are searching the search engines databases.

When a site is submitted to the search engines the search engines uses software called “spiders” to crawl the pages of your website through your internal site navigation and captures vital information about each page and in puts it into their database.

The information captured include Meta tags, content, H1 tags, Alt tags, sites that you link to and sites that links back to your site. The Meta tags are at the top of your web page in the code. They are in what is called the header. The Meta tags are very important to the search engines because they tell them what is on the page.

Along with the H1 tags Alt tags and the content in the body of the text on the web page this gives the search engines the information they need to index or put into their database your web page. It is very important that your Meta tags are specific to each page of your site. Do not just copy and paste the same Meta tags to every page on your website. There’s a big explanation from that old and that later. There are several ways to get web pages into the search engines a database (indexed).

Submit your site to the different search engines. There are a lot of sites, for small fee, that will take your indexed pager homepage and submit it to hundreds or thousands of search engines over and over every month for the rest of your life. Run don’t walk away from the sites. If you keep trying to submit your site, especially to Google, Yahoo and MSN, this may appear to them as spam. Spammy is bad! I suggest that you do not even register with Google, yahoo or MSN unless you have 6 to 9 weeks to sit around and wait for your website to be indexed.

In part II, we will reveal the secrets of getting fast, safe submissions.

About the Author:
Before you start an SEO project, go to Terry Stanfield’s site for information on increase website traffic and more Search Engine Marketing articles.
 
How To Create A Niche Presencein The Modern World Of Google
Written by Rob Metras
Thursday, 15 January 2009 07:10
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by Rob Metras

Niche gets talked about a lot, but what is it? A niche is usually thought to be a space or small notch, or an area or activity that a person is well suited for. Niche marketing can then be thought of as marketing that takes place within an area that is well defined, that a a person or company is well fitted for.

In the world of Google and search engines the goal is to appear at or near the top of the list when someone is submitting a keyword or phrase in search of a product, service, or information. Most users of Google won’t go beyond the first or second page of results unless they haven’t yet found what they are looking for.

For example a travel site that uses atravel and avacationa as its primary keywords will most likely become lost among its competitors. Forget the second or first page, you might not even be able to find yourself on Google without spending a significant amount of time searching. In order to be highly placed, or adominatea Google listings it is critical to establish a well defined niche and generate keywords that will match this niche. Online marketing really works, and you will begin to find this once you have a niche established.

An advertisement for a agreat vacationa to anywhere is not going to help you stand out. However a featured vacation to California’s Catalina Island, Michigan’s Upper Peninsula, or Washington’s San Juan Islands will move you closer to finding your niche. The reality of a niche is that it should be a thing you know as well as, or better then anybody else.

A key role is played by supply and demand. Imagine if the hula hoop were invented during a time when Google and the Internet were available. The inventor with a few press releases would have announced his product to the world. People would turn to Google and enter ahula hoopa and guess what? All results would have led back to the inventors website. The inventor would have adominated Googlea . The hula hoop did just fine without needing to be online, but the point should remain clear.

Whatever product or service you may offer, it should be in high demand and have few existing suppliers. It will also be greatly helpful for you to know a lot about your product or service, which you already probably will if you are offering your own. A large unmet demand and a low level of competition should be able to add up to a dominant Google search position.

Starting a successful online marketing business isn’t necessarily easy and you’ll likely fail if you don’t find your niche early on. A good approach to finding your marketing niche is through the process of brainstorming. Let your mind roam free and think of as many marketing possibilities as you can. Make a list, and having done so look into the supply and demand possibilities for each item. As stated previously, if you find something that has high demand which only you and perhaps a few others can supply you’re well on your way to a successful niche marketing business.

Opportunities can be staring us in the .face and often we are not even aware of it. Give some consideration to what you can offer the world. You probably have significantly more to offer then you realize. Then look for something unique, something others feel is important or engaging and market it. Although it sounds simple it will take effort. Like most things in life success is not guaranteed, but with hard work, perseverance, and a bit of luck, niche marketing can be made to work for you.

About the Author:
I would like to know what questions you have about article marketing. Please go to visit Article Marketing Drives Results . Ask me your question and I’ll answer by email. You will also get a link for a free audio interview on Article Secrets.