Initiating a Search Engine Optimization strategy can pay off for business organizations of all types and sizes. Major corporations pay handsomely to optimize their pages to attract traffic and entice customers. Your company can compete for these same customers, though, by using a careful and patient approach to managing your web presence using simple SEO strategies. Unfortunately, this is not a quick process.
What goes on behind the Google Wall of Secrecy is anyone’s guess. Suffice it to say that Google in particular doesn’t promote a web site to high positions on its rankings within a short time frame. Of course there are exception to this, but it would appear that Google imposes a bit of a waiting period for some sites where other search engines do not. Google will confirm through examination of the page title, title tags, keywords and content, that the site is relevant to the subject area you have presented. This process takes time, so new site owners should be prepared to wait at least for a while to appear on the Google search results – especially for highly competitive search phrases or terms.
Don’t be impatient with the process – especially on Google. Site operators also need to be aware that many internet programs promising quick results or top Google placement are usually scams. Nothing takes the place of hard work, patience and persistence.
Here is a quick outline of what Denver SEO has been successfully used to bring client websites and blogs into the Google rankings.
First Week – Begin and execute the ‘on page’ processes of keyword selection, content modification, title tag creation
Second Week – Set and begin the blogging plan (find well-ranked sites and blogs to comment on)
Third Week – Search for additional relevant sites and blogs – continue blogging outreach
Fourth Week – Begin Article Marketing by writing and submitting unique pieces to submission sites and other blogs
Week Five on – balance article and blog work to build links. Update site content weekly and blog content at least weekly
This simple strategy is easy enough to execute. Unfortunately it requires a great deal of time and effort. Additionally, some literary skill is helpful in composing compelling and meaningful articles. So to use the internet to attract traffic, one will need to commit to achieving these milestones as well as find the time to do it.
Page Optimization can probably be executed in a couple of days. If a proprietor has the time to read up on the techniques of keyword selection and carefully compose the initial text and content using these keywords, a good foundation can be put in place. Keep in mind though that you’ll have to modify this content regularly anyway though, so don’t get particularly attached to a given set of text.
The Blog Plan involves building a weekly plan to not only compose relevant and useful content, but to enact an outreach plan. The content piece establishes the blog as a useful tool within a given niche while the outreach plan draws readers to your site and sets back links.
Identifying other sites in your niche in the third week expands your list of sites where comments are accepted. At this point, the search engines should identify those links on other sites that are pointed back towards your page. The more of these links, the more readily the search engines can recognize and index your content.
Article Marketing is a very time-consuming task. Including back links within the body of a useful article is hugely valuable. If you can then place your articles on relevant distribution sites, those that pick up and republish your articles will be placing highly valuable links upon their sites that point back to yours. These back links are very powerful – especially if those that republish your pieces have high page rank and are within your niche.
Achieving these milestones isn’t the end of the effort. It is important to continue to update your content regularly and to continue reaching others via blogging. Continued outreach is rewarded over time by each of the internet search engines – especially Google.
Need more sales? Author Matthew Stone and SEO Consultants in Denver can help!
Editor’s Note: Denver Seo has listed writing articles as their fourth week project however the truth is that it can take a few days to write an article, and a few days to get it approved and a few more hours/days to get it syndicated, therefore writing articles should start in the first week for implementation in the second week. Multitasking and doing it this way, will certainly get some results flowing by week 4 vs. just starting the process in week 4.
Another point to note. The primary task of creating backlinks or credibility should never rest on two weeks of work that involve blogging. Blogs come and go. For example, back in Dec 2008, we had set a number of internal writers the task of blogging respectably on about 500 blogs. These were 5-7 paragraph researched comments that were legitimately on-topic with the blog itself. In December 2009 when we went back to check to see how many had been accepted and or were still visible to google, the number was less than 10%. So, this sounds like a good strategy, but the truth is, it must be done very carefully and with the understanding that less than 1 legitimate blog comment in 10 will survive even a 1 year continuity test.
Buyer beware …