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Posts Tagged ‘law’
Deciding Which Law Firm SEO Techniques Are Useful
Written by Jake Hiller
Thursday, 04 February 2010 12:45
1 Comment

The internet is bursting at the seams with search engine optimization information and too much of it is completely contradictory. Legal Professionals who try to do their own search engine optimization are often unaware of which tasks should take precedence, which have some value, and which are a complete waste of time.

Lawyers that decide to retain search specialists have the advantage of not having to make their own methodology decisions, but more importantly, they don’t have to spend the time implementing the often time-consuming SEO tasks.

As with any professional partnership, the relationship between a law firm and its search engine specialist must be based on mutual trust. While the law firm needs to be fully aware of the tactics, progress, and results being made by their optimization consultant, they also need to trust that the SEO knows what is needed for them to succeed and isn’t doing anything that will hurt the firm’s website and/or reputation.

“A change will do you (and your website) good”. If you are unwilling to have optimizations made, then you simply can’t have your site optimized. While link building, social media, paid-search, etc, are all key components to getting found online, if you want your law firm’s site to perform for your targeted keywords, you have to be willing to make keyword and structural changes to the site itself. Change is good. Keep in mind that the goal here is not to just improve your search engine rankings, but help you increase your number of clients. Too many legal professionals (and their SEOs) lose sight of this point.

The internet is a dynamic, constantly evolving, place. New sites are going up, old sites are coming down. New information is added to the web every second. Couple that with the fact that search engine algorithms are in a constant state of change and you’ve got a roller coaster of rankings.

A lot of legal sites, especially older ones, are built by designers that don’t know much about search marketing. These sites “look pretty” but don’t do so hot in search results because of bad structure and missing components. In extreme cases, you might have to be willing to erase a site altogether. Other times the site may be salvageable with several structural and architectural amendments. Not making these changes can cripple your web marketing. Don’t be afraid to make the big changes needed to take advantage the benefits SEO can have for your firm.

Unfortunately, many unethical legal SEO specialists sell magic claiming to be able to get your firm to the top of the search engine rankings in a very short time. As a result, many lawyers want immediate results and don’t trust search specialists in general. They want to spend very little money and they have very high expectations.

From finding your website on the web to retaining your services or becoming a new business connection, we measure, test, and optimize the entire legal marketing process. We know you’re busy. Contribute as much or as little time to the attorney web marketing process as you like.

categories: internet marketing,search engine optimization,article marketing,seo,marketing,internet,advertising,web,internet,business,law

 
Trouble Cranking Out Blog Posts? 5 Ideas To Get You Started
Written by Jim Swanson
Friday, 29 January 2010 11:47
1 Comment

Writing a legal blog can take a lot of work. It is important that you are consistently posting new material to your blog. Coming up with ideas for that material can be tough. Here are 5 ideas to get the juices flowing:

1. Create A List – Internet users love to read lists. Lists are easy to digest and fit with the way content on the internet is read.

2. Reference good links – It’s difficult to find the needles in the haystack that is the web. Your followers will appreciate a good set of helpful links to articles, resources, etc.

3. Share A Personal Experience – Your followers will love a good story you tell about your life. Stories evoke emotions and emotions get people involved in the discussion. Relate a story about a difficult client or a problem you encountered at your firm. People will identify with you.

4. Provide Insight & Expertise – You have acquired a great deal of knowledge over the years, leverage that knowledge into writing legal blog posts. People have questions and look the leaders in the industry to get them answered. Establish yourself as a leader by writing about it in your blog.

5. Read Legal Posts & Blogs – Staying up to date on other legal topics, blogs, posts, etc. is a great way to get ideas for your own blog. You can keep your finger on the pulse of the legal community and offer up articles that are of interest.

Writing a blog can be a lot of effort and work. However doing so will pay big dividends to your lawyer marketing efforts. If you take the time to write 2-3 good blog posts a week, you will see the pay off in the end. You have a better chance of getting found by the search engines and establishing yourself as a thought leader.

Get help with your law firm marketing campaigns. Download our free law firm guide about conducting law firm marketing campaigns online. You will be surprised to see what kind of results you can generate.

 
Attorney Video: What Is It?
Written by Phillip Guye
Friday, 18 December 2009 08:38
No Comments

Attorney video is a really helpful and multitasking tool for any solicitor’s law firm. The video can supply the solicitor with many different avenues of communication like : one ) web and other media promoting strategies. 2 ) Education of clients, other lawyers, and law scholars. Three ) In court cases as evidence for or against the defendant or to prove a point of law. 4 ) training for emerging trials or trial preparation, developing a court presence, and developing communication abilities. 5 ) Reviewing previous court cases 6 ) Can introduce the solicitor and his law firm to potential and existing clients. Clients can see the attorney who will be handling their case and get an understanding of the sort of illustration they are going to receive. 7 ) The video permits the lawyer to focus a particular legal subject or area of law, and showcase the lawyer’s expertise.

The impact of an attorney video on an internet site is considerable. The medium is one of the most efficient or convincing powers on video. The video content reaches possible customers and keeps them interested by the lawyer’s website page better than printed media. Online video holds the crowd’s attention longer than broadcast media and creates bigger product recall after viewing the video.

According to an advert Week study in 2007, video media increased the webpage viewer’s attention by 53 p.c and boosted viewer awareness by 52 percent over the same thirty second video ad on TV. Recall of info was 4 times higher for web spectators than TV spectators. Studies suggest that medium-size companies are expected to invest 11.6 percent of web budget in promoting 2012 driven in part by consumer adoption and conversion rates. The study show that eighty p.c of online visitors led straight to over half them taking action. Plus the study shows that one in six people made a commitment after viewing the video. The real benefit of the video on a website is that it quickly catches and keeps the viewers attention and quickly delivers the solicitor’s message.

The video on the internet is becoming one of the most promising, innovative and forceful advertising web tools for getting new clients. The video should be pro, concise, and express a sense of trust and faithfulness. And the video should instantly and without difficulty view by prospects looking for a lawyer services on the internet. With search engine marketing and optimization of the attorney internet site, the pro attorney video should be treated the same way. The solicitor should begin to use his video on his web site and optimising it to be easily found on popular search engines such as Google.

Potential clients seeking attorney services online are two times as likely to retain the solicitor after viewing his video on the internet. Once the attorney video is optimized the attorney video can be made more accessible by putting it on a professional web legal portal like FindLaw. Prospective clients searching the largest and most well-liked legal web sites will have easy access to the video, and be in a position to simply find and associate the attorney services whose law specialty and geographical area matches the client’s legal issues. The bottom line is that the video could be a forceful tool for holding on to web site visitors and converts then into clients.

Internet marketing can help you to acquire clientele and you won’t have to spend up to the last buck in your pocket. Instead of spending money on Search Engine Marketing, which is not successful try Attorney Video. Every lawyer has seen 100% results with Attorney SEO.