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Posts Tagged ‘lead generation’
Seven Tools For Lead Capture
Written by Bob Cavanaugh
Tuesday, 31 August 2010 11:23
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There are two main reasons to get people to your web site: lead capture and to give them enough information about your business and your products to make a decision to buy from you. If you are trying to get people to your site and you have no lead capture option in place, why do the marketing? Without the information, you have lost the lead.

Seven Tools for Lead Capture

So how will you get visitors to your website to give you permission and contact information? You get people to give you their contact information through lead capture tools. The seven leading tools are the following.

1. Opt-in Forms for your Email List. If your site content is good, people will sign up for more information from you. This is the leading method for lead capture.

2. RSS feeds for Content. No matter what you write and post to your website, you can allow people to sign up for an RSS (Really Simple Syndication) feed of your blog or other content. Your lead capture method makes their life easier because they get your content delivered right to their inbox instantly.

3. Powerful Landing Pages. Landing pages are only seen by people who visit your site because of a specific promotion. They might be coming for a promoted gift or white paper. These pages sell and capture leads.

4. Article Marketing. Writing and publishing articles is a way to share information with customers and prospects. Just add a subscription e-mail address in the resource box at the end of the article.

5. Free Desktop Applications or Free Smart Phone Apps. Many businesses give away applications like calendars, wallpapers, planners, videos, etc. loaded to the prospective customer’s desktop or smart phone. They usually contain a live link to your website. These are effective for lead capture and tend to be shared widely.

6. Social Media. Your social media followers are leads. When they become your followers, you have instant access to them. Great content gets followers. Interesting posts keep them.

7. Enable Blog and Forum Comments. Get people involved in the conversation on your blog or forum with comments and questions. Require registration before they are allowed to post comments or to ask questions on the forum.

These the seven primary methods of lead capture. Each can powerful. Use them aggressively and watch your list grow.

If you are a small business owner or professional and want more information about lead generation, see the short video, “How Article Promotion Can Drive 25,000 – 50,000 New Prospects to Your Web Site Every Month – For Free.”

 
How To Get Internet Leads
Written by Bob Cavanaugh
Saturday, 28 August 2010 10:11
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A surprising number of small businesses and professionals have the misguided notion that if they create a web site that duplicates their business brochure they will magically have new internet leads for their business. Building a lead generating machine takes a little more effort. But it also is not rocket science.

If you want to generate internet leads that will increase your business, you need a lead generation plan, a website built to convert leads, a little hard work, and a process to move people through a lead conversion funnel.

When people go to the internet, they want information. They will give you contact information and permission to contact them only if you make available quality content in an engaging package. This means that part of your internet leads strategy must include a way to produce and promote consistently to the world relevant information. You must decide what kind of content you can offer and figure out how your potential customers want to receive that information. They you must decide whether to offer it free or put a price tag on it. Last, you need to decide how and where to advertise that information and how you will use it to get permission to contact people again.

Among the activities that will bring new internet leads to your web site are:

- active social networking

- producing content – articles, reports, white papers, etc.

- optimized press releases

- optimized web content

- high search rankings

- video (if appropriate)

- a website built to move people through the sales cycle

- email marketing

- online advertising

- lead nurturing process

Whether you launch a strategy to get internet leads or you decide to buy internet leads from one of the companies that sells lists of leads, you need to have everything else in place first – your attractive offer, quality content, information about the products or services you offer, and a way to move people through the buying cycle.

If you are a small business owner or professional and want more information about lead generation, view the free video, “How Article Promotion Can Send 25,000 New Prospects to Your Web Site Every Month – For Free.”

 
Can You Guess The Leading Direct Response Advertising Tag Line?
Written by Bob Cavanaugh
Thursday, 26 August 2010 11:58
No Comments

If you have not listed your phone number with the do not call registry, I can almost guarantee that you get at least one call per week, usually during the dinner hour, telling you about some once-in-a-lifetime opportunity that you simply cannot afford to miss. There will probably be a recorded message asking you to press one on your telephone keypad to speak to a sales associate and arrange shipment of some new product or service. It will normally end with the leading direct response advertising tag line, “Don’t miss this opportunity!”

This is direct response advertising at its best. There are many more ways to advertise for direct response including mailing back a post card or calling a toll free number or even clicking on an Internet link or image to place your order.

By definition, direct response advertising refers to a method of advertising or promoting a product or service in which you, the targeted customer, are asked to respond directly to the marketer. The best explanation is probably an example.

Because you are a member of several handyman and home improvement clubs, you frequently receive information about new products, books, etc. You receive a brochure promoting a big annual sale on a specific brand of power tools. The brochure encourages you to visit your local home improvement or hardware store to take advantage of the sale. This is not direct response advertising.

Later the same day, you log on to your e-mail account and find an email from the manufacturer of the power tools. The same sale is announced in stores nationwide. But you are given the opportunity to click on a link or call a toll free number and learn about a special offer only available to premier customers. This is direct response advertising.

The second example includes all four of the basic elements of direct response advertising:

1. There is an offer (advance copy of the film).

2. Sufficient product and sale information to allow you to make a decision about responding.

3. You are asked to do something specific to take advantage of the offer.

4. Multiple ways to take the requested action.

Direct response advertising is popular with sales and marketing people because it has a built in measurement mechanism. The number of responses and purchases tell the marketer how effective the advertising campaign was.

If you own a small business or professional and want more information about lead generation, view the short video, “How Article Promotion Can Drive 25,000 – 50,000 New Prospects to Your Web Site Each Month – For Free.”