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Posts Tagged ‘marketing leads’
Seven Tools For Lead Capture
Written by Bob Cavanaugh
Tuesday, 31 August 2010 11:23
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There are two main reasons to get people to your web site: lead capture and to give them enough information about your business and your products to make a decision to buy from you. If you are trying to get people to your site and you have no lead capture option in place, why do the marketing? Without the information, you have lost the lead.

Seven Tools for Lead Capture

So how will you get visitors to your website to give you permission and contact information? You get people to give you their contact information through lead capture tools. The seven leading tools are the following.

1. Opt-in Forms for your Email List. If your site content is good, people will sign up for more information from you. This is the leading method for lead capture.

2. RSS feeds for Content. No matter what you write and post to your website, you can allow people to sign up for an RSS (Really Simple Syndication) feed of your blog or other content. Your lead capture method makes their life easier because they get your content delivered right to their inbox instantly.

3. Powerful Landing Pages. Landing pages are only seen by people who visit your site because of a specific promotion. They might be coming for a promoted gift or white paper. These pages sell and capture leads.

4. Article Marketing. Writing and publishing articles is a way to share information with customers and prospects. Just add a subscription e-mail address in the resource box at the end of the article.

5. Free Desktop Applications or Free Smart Phone Apps. Many businesses give away applications like calendars, wallpapers, planners, videos, etc. loaded to the prospective customer’s desktop or smart phone. They usually contain a live link to your website. These are effective for lead capture and tend to be shared widely.

6. Social Media. Your social media followers are leads. When they become your followers, you have instant access to them. Great content gets followers. Interesting posts keep them.

7. Enable Blog and Forum Comments. Get people involved in the conversation on your blog or forum with comments and questions. Require registration before they are allowed to post comments or to ask questions on the forum.

These the seven primary methods of lead capture. Each can powerful. Use them aggressively and watch your list grow.

If you are a small business owner or professional and want more information about lead generation, see the short video, “How Article Promotion Can Drive 25,000 – 50,000 New Prospects to Your Web Site Every Month – For Free.”

 
How To Get Internet Leads
Written by Bob Cavanaugh
Saturday, 28 August 2010 10:11
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A surprising number of small businesses and professionals have the misguided notion that if they create a web site that duplicates their business brochure they will magically have new internet leads for their business. Building a lead generating machine takes a little more effort. But it also is not rocket science.

If you want to generate internet leads that will increase your business, you need a lead generation plan, a website built to convert leads, a little hard work, and a process to move people through a lead conversion funnel.

When people go to the internet, they want information. They will give you contact information and permission to contact them only if you make available quality content in an engaging package. This means that part of your internet leads strategy must include a way to produce and promote consistently to the world relevant information. You must decide what kind of content you can offer and figure out how your potential customers want to receive that information. They you must decide whether to offer it free or put a price tag on it. Last, you need to decide how and where to advertise that information and how you will use it to get permission to contact people again.

Among the activities that will bring new internet leads to your web site are:

- active social networking

- producing content – articles, reports, white papers, etc.

- optimized press releases

- optimized web content

- high search rankings

- video (if appropriate)

- a website built to move people through the sales cycle

- email marketing

- online advertising

- lead nurturing process

Whether you launch a strategy to get internet leads or you decide to buy internet leads from one of the companies that sells lists of leads, you need to have everything else in place first – your attractive offer, quality content, information about the products or services you offer, and a way to move people through the buying cycle.

If you are a small business owner or professional and want more information about lead generation, view the free video, “How Article Promotion Can Send 25,000 New Prospects to Your Web Site Every Month – For Free.”

 
Web Site Marketing Services Key to Adding Customers in Down Economy.
Written by Michael Szummer
Tuesday, 04 August 2009 03:58
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by Michael Szummer

Have you fallen into the trap of reducing your marketing efforts during the recession? Although this may seem like a wise way to free up some more cash for your business in the short term, in actuality you may be passing up on an immense opportunity to grab valuable market share – while your competitors scale back.

Let me elaborate on this point a little bit further.

If you study the most successful people and businesses, what you’ll start to notice is that they’re actually more unconventional than you might initially think.

Take Warren Buffet for example.

While most think of Warren Buffet as a relatively conservative blue chip investor, he’s more contrarian in his strategies than he appears to be. For recent back up evidence, simply look at his multi billion dollar investments in Goldman Sacks and GE when markets were extremely volatile and uncertain. His recent investment in late 2008 totaled 8 billion dollars in these two companies (a huge chunk of his net worth) when many people were liquidating their investments from fear of further loss.

At the point in time when most of us were petrified of increasing our exposure to unstable stock markets, Warren Buffet made his play. He moved back into the markets with a massive investment.

You simply can’t expect extraordinary results by doing ordinary things. Warren Buffet does things that most of us won’t do, and these actions provide him with great financial upside.

Similarly, shrewd businesses also see this market downturn as a land grab opportunity that can offer high financial rewards. While their competitors slash marketing budgets and cocoon into a near hibernation, street smart marketers are engaging in a veritable market share land grab – and they’re topping up on cutting-edge web site marketing services at their disposal to help get the job done.

Why web site marketing services as a tool for lead generation? Online marketing offers several benefits over traditional marketing including:

1.) Online marketing, is generally more cost effective than more conventional forms of marketing – and is often able to deliver a better return on the marketing dollars you spend.

2.) Internet marketing can be tracked and tested quickly and easily. (often with a nominal expenditure).

3.) Investing in online marketing methods often present a long term payoff, in contrast to many traditional marketing methods. (ex: SEO and Affiliate Marketing partnerships often carry long term residual lead generation benefits vs. campaigns in radio, television or print which carry short term payouts – and spending must continue in order to draw additional payoffs).

4.) Internet marketing is flexible and easy to update.

The list goes on and on…

Amidst the current economic climate, I invite you to think out-of-the-box and go on the offensive with your marketing. Be smart. Think like a contrarian, and go against the grain – because that’s how big gains are made. Experiment with new forms of marketing like the many web site marketing services available to you and take a data driven approach to your spending. Seek to aggressively gain market share while your competitors are putting their business growth on hold.

About the Author:
Take a moment to consult Michael Szummer’s free articles about which web site marketing services or internet business advertisingmethods are ideal for generating more leads for YOUR business.