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Posts Tagged ‘marketing strategy’
A Few Legal Internet Search Engine Optimization Methods Lawyers Should Staw Away From
Written by Ken Childs
Wednesday, 01 September 2010 11:51
No Comments

Along with very little time as well as intense competition, messing around with worthless online marketing techniques is unacceptable. Having experience and trial and error, I supply to you a few on-line marketing approaches for attorneys that you should keep away from..

1. Flash websites – Search engines like Google can’t crawl Flash well. This suggests your gorgeous, flash website won’t show up in search engine results if individuals are looking for your practice. That is just too large a market to block yourself from. Including selected flash elements on certain sections of your website could be okay (I would recommend getting a professional Seo to check over the implementation of the Flash to be sure), but do not construct the whole site in flash.

2. Comment Spamming on Blogs – Leaving spam comments requires linking back to your website by leaving useless comments on different websites, blogs, and content. From a technical viewpoint, this is a waste. Almost all or your comments will be moderated by the website owner and never displayed. Those junk comments that do get posted will in all likelihood be “nofollowed” meaning the search engines would not offer you credit for the hyperlinks. If you leave a worthless, general comment, it isn’t very likely people will make an effort to head back to your website rendering your efforts a waste of time.

3. Not Watching Your Law Firm’s Identify – With the advent of Twitter, Facebook, and real-time information sharing, failing to keep an eye on your law firm’s identify on the net is a huge mistake. I do not have to tell you that your reputation is one of, if not the most, essential assets you have as a lawyer. It’s vital that you create notifications to ensure you recognize when your firm is published and can reply competently. Using a free program such as Google Alerts enables you to create automatic emails that will be provided anytime content is circulated on the web concerning you or your law firm.

4. Failure To Understand Your State Bar Marketing & Advertising Policies – I do not need to let you know that law firms are kept to a different standard regarding ethical advertising. Considering every state bar determines it’s own ethics regulations, it is essential that you take the time to find out what is allowable and what is not. Don’t pass on this crucial task to a marketing and advertising company, it isn’t their bar license at risk if something goes awry.

5. Not Utilizing Analytics – If you are not gauging the effectiveness of your firm’s website with a free, powerful analytics program such as Google Analytics, than you aren’t going to be in a position to hang with the big boys. As a way to develop, mature, and make needed changes to your strategy you will need to fully grasp what has happened, what exactly has worked, and what has not. You just can’t do this without an analytics program. There is no defense not to use one considering one of the finest ones out there, Google Analytics, is 100 % free. Get this setup today and take twenty minutes to understand how to work with it.

Learn how to build your professional reputation online with our free law firm internet marketing tools. Find out advanced law firm internet marketing techniques and strategies.

 
Who Thinks Business Blogging Is Vital To Web Prosperity?
Written by Daniel Johnson
Monday, 19 July 2010 13:14
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Business blogging is a worthwhile undertaking for every company. Blogging is a simple way to stay in touch with customers and prospects online. Blogging can also be used to build and strengthen your online business and brand. Designating a blogger to manage your blog will keep it updated on a regular basis. [youtube:Ah2zaYU9HCI;[link:Internet Marketing Plan Video];http://www.youtube.com/watch?v=Ah2zaYU9HCI&feature=related]

Business blogging is a worthwhile undertaking for every company. Blogging is a simple way to stay in touch with customers and prospects online. Blogging can also be used to build and strengthen your online business and brand. Designating a blogger to manage your blog will keep it updated on a regular basis.

It is easy to setup and maintain a blog. Several services online will let you create and operate a blog for free. Some even have page templates that will give your blog a great design and layout. Managing a blog does not take much effort. You basically log in, enter the subject and body of your post, then publish it. That is all it takes.

The key to a building a successful blog is to provide great content on a consistent basis. With several posts on the right topics, you can draw the attention of your target audience. Blogs can also help you foster relationships with new prospects. Posting to a blog on a regular basis can establish you as an expert, and ultimately help to increase sales.

If you want to create a buzz about your business online, a blog is the perfect tool. With so many sites and people online, there is a lot to read and talk about. Use your blog to keep a conversation brewing about your business, products and services on a daily basis.

Blogging lets you react quickly to circumstances that may affect your company. A quick post about breaking news lets your audience know that you are on top of current affairs in your industry. If information is posted about your business online, your assigned blogger can address the issue instantly.

With a blog, you can foster strong relationships with your current customers. As you post messages consistently, you will gain the trust of your customers. Once customers trust your business, they will buy from you over and over again. Not only that, but your customers will refer their friends and family members to your business whenever they are looking for products or services such as yours.

Blogs can help you build a strong brand. When you post regularly to your blog, you will keep your audience engaged with your brand. As you publish more blog posts, you will strengthen your brand. You will also increase awareness of your bland to online users who are not familiar with your business.

A blog that posts content on a regular basis can help improve your ranking with search engines. Blog posts that include a link to your website will increase your total number of backlinks. The more links that point to your website, the better your chances of ranking high with search sites. If you are using popular keywords on your blog, it will be easy for searchers to find your site in search results.

If you want to position your business as an industry leader, consider business blogging. Companies that operate blogs can build their online brand. They can build strong customer relationships. With a blog, they can also use blogs to increase sales. If your company is not blogging, you could be missing out on potential business.

Thinking about putting together an new media marketing strategy for your business? If so, make sure to check out the 26-Week Internet Marketing Plan Newsletter. Filled with strategic, logical internet marketing help it’s available free directly from http://www.26WeekPlanNewsletter.com

 
So, What Is Essential With Press Release Distribution?
Written by Paul Adams
Saturday, 05 June 2010 13:45
No Comments

What should you pay attention to with press release distribution? First pay attention to the way that it is written. It must be written correctly to give it a better chance of being printed. Editors do not want to take time to call and verify information, nor to rewrite releases. Have the release tell who, what, when and where. [A:http://media.libsyn.com/media/purpleinternetmarketing/episode1-13pillars-intro.mp3;The first show of the 26-Week New Media Marketing Strategy Podcast]

The very first sentence of this piece should say whom and what the event is about. To describe the who and what you might say: Mrs. Jane Smith will be displaying her Monet collection this evening at 7 pm. Use the next paragraph or so to describe who Mrs. Smith is and the reasons a patron would want to see her show.

The rest of the needed information will be in the last paragraph. Where is the event to be held and when will be told here. The release may say: The collection may be seen at the Garden Inn on June 3rd at 7 pm. Follow this up with a phone number and where tickets may be purchased.

Distribution of these is another thing entirely, however since email has come into the picture it does help speed it up. If you send out releases on a regular basis then you should set up a file. It would be good to have one hard copy and one on the computer.

To set the file up, you will need to look up all the papers that are in your local area and get the name of the contact and his or her email address. This may take some phone calls. You can check online as well as in the yellow pages. Find everyone that is local to add to your list. Also you may find that the local television stations have a place for you to add releases to, so do a thorough job of looking for who will accept them online. You may send out 200 and only 10 will use them, so the more you can add to the list the better.

Building a working relationship with any of the editors could boost the chances of getting into print. A piece that is written well has a good chance of being used so be concise when writing. If there is space, most editors will use a piece that is written well.

So once you have built your list, add it to your contact list of your email. Place these names in a group in your contacts so you can bring it up quickly. You do not want to go through your list every time you send one of these out, so group them now while you are putting it all together.

A month before the event, begin your promotion. Email what is written to your group of editors. Then watch to see which ones use what you sent. Three weeks before the show repeat this process, sending only to those that did not use your write up. Two weeks and one week out repeat this again. After sending many different write ups over a period of time, it will become apparent whom you have favor with and will always use what you send. They are the ones to keep informed of everything.

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