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Posts Tagged ‘marketing strategy’
Find Out How To Conduct Search Engine Keyword Research
Written by Ryan Smith
Thursday, 03 June 2010 15:07
No Comments

In order to be successful in your search engine marketing campaign, you need to do SEO keyword research. Knowing the best keywords to use in your internet marketing campaigns is crucial if you want to rank well for search terms that will drive traffic to your website. Fortunately, learning how to research keywords is not difficult at all. [youtube:Ah2zaYU9HCI;[link:An Introduction to Internet Marketing];http://www.youtube.com/watch?v=Ah2zaYU9HCI&feature=related]

To keep yourself organized, you will want to use a spreadsheet program to record your keywords. Good old fashion pen and paper will work just as well. Saving your keywords lets you use them again for other projects for the same subject. You can even add to the list if you come across more keywords that work for you.

Begin your research by brainstorming all of the keywords related to your project that you customers might use to find information about it. For instance, say your website was about training dogs. Some possible keywords that searchers would use are ‘train a dog’ or ‘dog potty training’.

When your brainstorming session is over, it’s time to do some research on the internet. Go to your favorite search engine and type in one of the keywords on your list. Select websites that are similar to your topic. Copy down keywords they appear to be trying to rank for.

If their website is properly search engine optimized then chances are they will have their keywords listed in the keyword meta tag located in the header of the website. To view the meta tag, you will need to check out the sites source code. To do that, Firefox users click ‘View’ and then ‘Page Source’. Internet Explorer users, select ‘Page’ and then pick ‘View Source’ to get at the information you want.

Next, go to a keyword research tool such as WordTracker or Google’s Keyword Tool. These programs will list derivatives of keywords based on what you put in the search box. They will also tell how many searches are done on the keyword per day. This is helpful in determining if a particular keyword is worth using.

Once you have your keywords, you need to analyze them to determine if they will work well for your project. Google Keyword Tool will tell how competitive a keyword is. Don’t automatically assume you want keywords with the lowest competition. Sometimes low competition is because of low search volume for that particular keyword. Use keywords that have a good balance of competition and search volume.

To determine how profitable the keywords will be, look at the Estimated Average CPC. You will earn about 30-50% of the amount in that column. To calculate your possible earnings, multiply that amount by the total number of visits by 30 days. You can estimate that you’ll earn about 25% of that amount each month if you rank high enough for that keyword.

Proper SEO keyword research is necessary if you want to attract the right traffic from the search engines. Put the effort in to get it right and you’ll give you project a much better chance for success.

Are you putting together an internet marketing strategy for your business? If that’s the case, make sure to check out the 26-Week Internet Marketing Plan Newsletter. Filled with strategic, easy-to-follow internet marketing advice it’s available free-of-charge from http://www.26WeekPlanNewsletter.com

 
Four Steps Of Launching A Successful Online Marketing Plan
Written by Roger Thomas
Monday, 24 May 2010 13:03
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An internet marketing plan is what you really need in this day and age. No new businesses are succeeding without an online presence, so GET an online presence. How? Well… Okay… It can be simple, or it can be difficult, depending on how you approach it. See, there’s an upside and a downside to advertising online. The upside is this: It’s practically free. Seriously, it is so incredibly cheap to get a few SEO pages and put them online, and if you create your own content, it doesn’t cost you anything at all but time. The downside: Everyone’s doing it. So it’s a heck of a lot more competitive than grabbing an ad in the phone book. [youtube:Ah2zaYU9HCI;[link:An Intro to Internet Marketing];http://www.youtube.com/watch?v=Ah2zaYU9HCI&feature=related]

Content and Coding

Content is the core of your advertising campaign. Again, everyone can advertise for free online, so all the marketing out there is essentially tied when it comes to visibility. The trick is to do something different, something that people WANT to look at, because honestly, most surfers have learned how to ignore advertising. If they see just another banner ad or SEO page, they turn on their blind spots. But if you make content that people want to read, videos people want to watch, the advertising will do the work for you.

Syndicate

Syndication simply means that you don’t just put your SEO page up somewhere and call it a day. Rather, you link to it through your social networking sites, you post it on several websites, you get the word out through forums and message boards and so on. This is so important because…

You Need More Than One Source of Traffic

It’s a wide, wide, wide, wide, wide, wide web out there. Putting your stuff up in one place, only having one or two sites you link to it through… It’s just plain not nearly enough. You need to get it all over the place. The truth is, you’re lucky to get more than a couple hundred visitors through a single traffic source, but if you only get a dozen visitors through a hundred sources, that’s a ton of visitors.

Be Sociable!

These social networking sites are your best friend, and it’s all about the SOCIAL aspect. If you want a lot of followers, follow a lot of other accounts. If you want a lot of friends, go out and make a lot of friends. They won’t just come to you, you have to go out there and do some footwork. Once the ball gets rolling, you’ll have thousands of online buddies, but it all starts with you. Leave a lot of comments on forums and other social networking accounts, retweet, subscribe, follow and friend.

These are, in a broad sense, the steps to take to launch a successful campaign. However, you can’t simply follow these and expect guaranteed results. The truth is that the most successful internet marketing campaigns have been those launched by innovators, people with new ideas. If you see an angle nobody’s explored yet, go for it. If you have a great idea that just hasn’t been tested, test it. Again, internet marketing is so cheap it’s practically free, so some new viral video strategy that pops into your head… It’s a low-risk experiment, so just keep trying different things and see what works.

Keen to discover more info? Download your FREE 199-page copy of the “Thirteen Pillars of Internet Marketing” book at http://www.thirteenpillars.com

 
SEO Link Building- The Basics Each Person In Business Should Be Aware Of
Written by Daniel Johnson
Friday, 21 May 2010 17:07
1 Comment

SEO link building is the way to build your ranking on the search engines. SEO stands for search engine optimization. You want to have your website ranked high on search results so you can get more visitors to your site. [A:http://media.libsyn.com/media/purpleinternetmarketing/episode1-13pillars-intro.mp3;First episode of the Twenty-Six-Week Online Marketing Plan Podcast]

You can optimize your website ranking by increasing the number of back links to your website. Search engines look at the number of back links to your website in determining your site’s influence, popularity, and importance in your target market. The more links to your website from other sites, the higher relevance the search engines will give to your site and thereby rank your site higher.

The back link is the link from another website to your site. The more sites linked to your website, the more links to your website leads to a higher page rank. So your plan as an online business owner is to get the most back links as you can.

But you need to do this in a way that will please the search engine spiders, the tools the search engines send out to scour the internet for sites with relevant content, and not make them angry. One way you do not want to build back links is to pay a service to get you a lot of what are called trash back links.

These services set up thousands of dummy websites for the purpose of adding your website link in order to build up the number of back links. This might have worked years ago but the search engines got wise to this technique and if you participate in this type of back link scam, the search engines will actually penalize you and rank your site far down the search results.

The search engines now look at not only the number of back links your site has, but also at the quality of the website that back links to your site. For instance your site will be ranked higher when you have a back link from the CNN news website than if you are back linked from the local news site. But do not discount and legitimate back link, the idea however is to go for back links from high ranking websites.

Building website back links can take time and effort. But you can start today with some simple, yet effective ways to increase your website presence. You can, for instance, start posting on internet forums related to your online business.

Internet forums are where people post questions, or concerns, and are looking for help or answers to their questions or concerns from those qualified. If you post helpful information, you will be seen as a valuable member of that online community. You will of course include your website link in each post.

You will be able to include a link to your website at the bottom of your forum post. Not only will this post serve as a back link but when people click your link on your forum post, they might add your link onto their website if they like the content on your website.

Contemplating devising an new media marketing plan for your business? If so, make sure to subscribe to the 26-Week Internet Marketing Plan Newsletter. Filled with strategic, methodical internet marketing assistance it’s available completely free at http://www.26WeekPlanNewsletter.com