Social bookmarking is still a new idea and a few years ago there was no such thing as social bookmarking software! Internet technology moves very fast and it has now become very popular and it has also been found to be a highly effective way of promoting your website content.
The basic concept of social bookmarking is actually very simple – you simply publish the URL of some piece of content on a bookmarking site and this is shared by all the users of that site. Some of the more popular sites like Digg are some of the most highly visited sites on the Internet and are used by literally millions of users. The ‘social’ aspect allows users to vote for content that they like and popular content tends to get a lot more publicity so you can see how this can become a useful promotional strategy.
Saying that, popular sites like Digg have so many submissions that it is actually not very easy to make yours stand out but there’s another advantage to social bookmarking which doesn’t rely on popularity and that is the backlink to the page you’re bookmarking. Every bookmark at one of these sites creates a backlink to your page and they can be quite powerful as you have control over how the backlink is stored – you are able to type your own titles, descriptions and tags for the bookmarks so you can put your desired keywords in there.
But here is where it gets even better – why stop at just one site like Digg? There are literally thousands of social bookmarking sites on the web now! There is nothing stopping you from going round as many sites as you want and bookmarking your content at every one of them. Well there is one thing in the way and that is time! Even though it usually only takes a couple of minutes to submit a bookmark, that soon adds up and you can easily spend an hour submitting your bookmark to a bunch of sites and this is where the use of software comes in very handy!
Social bookmarking software can cut that time down to a tiny fraction of what you would spend doing it manually. It can automate the submission process to all of those sites for you. There’s various products around and they all work differently but a decent one would allow you to enter your bookmark information just once and it submit that bookmark to a whole load of sites all on auto-pilot. This is what computers were designed for – why spent your time if you don’t have to?
You can bookmark all sorts of web content – articles, videos, podcasts, editorials, photos and so on. As long as it provides value in some way it is worth bookmarking. When you use social bookmarking software to automate the process for you, you have a strategy to create a stream of backlinks to all of your best content in just minutes!
IMAutomator is a free tool that automatically does the job of building backlinks to your website. It is social bookmarking software that submits your bookmark to many sites totally on auto-pilot and also allows you to drip-feed your submissions over several days which is better for SEO.


