Google has many web properties out there from Knol to google profiles and many other areas where users can generate content. Some of these properties can pass page rank or link love while others do not.
Watch the video above to understand what Matt Cutts ( known as the face of google’s search algorithms ) says about this topic.
Ignoring google’s own information on what is important to traffic generation is never a great idea ( Yeah, in fact, verrry bad, verryy bad )
Link love is what gives your site pages credibility. The anchor text in the links pointing back to your site is what laser targets google’s algorithms into the search terms that your site should be found for.
The truth of the situation is that fundamentally, seo or search engine optimization is really about how other sites **think** about your site. Here, we use the phrase *think about* loosely to correlate to the keywords that knight your site with credibility from other sites.
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