OK, you did your research, filled your copy with powerful keywords and beefed up your metatags. Thanks to strong organic SEO results, more people are starting to find your website. But theyre not buying your product or service.
Why? Because you forgot who you built your site for. You may have optimized for your site for your first audience – the all powerful search engines, but in doing so you made it less compelling to your most important audience – the breathing living humans who buy your product or service.
Heres the secret you need to know to be successful in SEO: Keywords dont sell anything…even really good ones. They drive traffic to your site, but if the web copywriting theyre in is boring, poorly written or just plain confusing your clients will take one glance and move on. Studies show you have their attention for 8 seconds at the most. Powerful web copywriting will help you make the most of it.
Putting good keywords in bad web copy is the newest way of committing the cardinal sin of marketing: over promising and under delivering. Remember, behind every click is a real person looking for something they need. Truly effective web copy that generates sales and not just clicks, has to speak to your customers needs in a way they understand. Im constantly surprised at how many people forget this simple fact.
The first step to writing effective copy for organic SEO is to look at your web copy through the eyes of a customer reading it for the first time. Is it clear and simple, or filled with jargon? Does it read like real people talk? Does it assume the reader knows everything you know? Does it have a voice that sets your business apart from your competition? And most importantly, does it clearly address the needs of your customers AND show them how you can meet them more effectively than your competition? If it doesnt, its time to do some rewriting to make sure your keyword traffic doesnt go to waste.
Another thing to keep in mind: Incorporating keywords in powerful copy can be tough for anyone. So if you dont feel youre up to the task, hire a professional SEO copywriting service. Unlike article mills, a professional SEO copywriter will take the time to learn the unique selling proposition of your business. The best SEO copywriting services will put a human face on your company by writing effective web copy that shows your business in the best possible light.
You could start out optimizing your site with great web copy, and end up redefining your whole company. Thats what great SEO copy writing does. There is cost involved in this approach, but the money youll spend is nothing compared to the profits youll make by taking full advantage of your keyword traffic with organic SEO.
Dont waste another day of keyword traffic with badly written, or even worse, boring web writing. Write for yourself, write something you would want to read. Or look into professional SEO copywriting services who can help you. When your site is filled with effective keywords and SEO copy writing that captures your clients interests and speaks directly to their needs — thats when your website will be truly optimized.