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Posts Tagged ‘new patients’
Chiropractic Marketing Online – Be Careful
Written by Matthew Loop DC
Thursday, 13 August 2009 02:51
No Comments
by Matthew Loop DC

Theres been a huge change in chiropractic marketing online just within the last 2 years. Chiropractors one-by-one are flocking to the internet to tap into its unbelievable marketing power for their practices. But first know that theres a right way to utilize the web 2.0 powerhouse, and theres a wrong way. A whopping 95% of chiropractors are making this one mistake that is branding them poorly and getting them completely lost in the internet shuffle.

So, to uncover this mistake, lets begin be asking whats the most important goal with online marketing for chiropractors? The answer is clearly to get new patients walking through the doors, because theyre the lifeblood of your practice. When you have a solid and time-tested blueprint that you follow to attain this goal, then getting new patients should be almost effortless.

However, if you truly want to be successful with your chiropractic marketing online, then something much more important needs to happen. You need to become a reliable and visible chiropractic expert in your home town. This doesnt mean haggling people on Facebook in your home city. You need to find new and better ways online to stand as a leader in the chiropractic field, empowering people to heal and reach their healthy potential. This means that your advertising isnt about you, but about your future patients.

One of my mentors always said, if you want to have a booming business, you need to learn to “move the free line.” What he meant by this is not to necessarily give away a free consultation. He was referring to the fact that you must get in the habit of giving away a fortune in use value to the potential new patient. Give them something that can help them immediately, making their quality of life better than it already is.

When that person begins to apply your information and sees it’s helping them, you now have established credibility in that their eyes. That alone is priceless and how to get-off on the right foot with your chiropractic marketing online. It’s really not about marketing in their face like the vacuum cleaner salesmen of the 1980′s anymore. Online, it has to be more subtle and indirect.

All of us are geared toward instant gratification and want to see new patients today. You must keep in mind that not seeing new patients the very day that you start chiropractic marketing online means nothing. Sometimes it takes time. When I went through this process it was subtle at first, a trickle that became a tidal wave of new patients coming through my doors thanks to the internet advertising.

After I gradually and consistently built a solid reputation for myself on major sites and search engines like Yahoo, Google and Facebook, I was then able to see the kind of success that I set out to achieve. You can literally be your own PR person, using Web 2.0 to become the leader in your chiropractic niche in no time. Youre saving money, and youre seizing your success into your own hands.

Lastly, don’t be afraid to give away some of your best tips and health information to potential new patients. For the longest time, it seems chiropractors have held back fearing that a particular person may be less inclined to come and see them if they shared health optimizing strategies that worked. This is a flawed way of thinking that will actually hurt you in the long-run.

Its important to show as much of who you are as you can in your chiropractic marketing online. Again, in a world with so many options, people are naturally drawn to who they trust and feel a kind of familiarity with. That means that you want to show who you are, and show how you can help these future patients with their health struggles. They will respond to this gift of generosity by trusting you and ultimately becoming your patient.

About the Author:
Is your chiropractic marketing NOT getting you New Patients like it used to? Learn the newest chiropractic marketing online strategies without spending any money on advertising. Click the colored text in this paragraph for more info.
 
Worthless Chiropractic Marketing
Written by Matthew Loop DC
Tuesday, 02 June 2009 07:32
No Comments
by Matthew Loop DC

We’ve all heard the saying, “Don’t put all your eggs in one basket.” Yet, it amazes me just how much I see this done within the chiropractic marketing and the profession as a whole. Far too many times I see chiropractors buying expensive media slots in the newspaper or on TV that are yielding mediocre results. It’s almost like these media sharks are feasting on “hope,” as the DC’s that I come into contact regularly with think they’ve just purchased a winning lottery ticket or something. Little do they know the startling reality on the other side. They’re actually killing their practice.

The economy is seriously in recession, and the big mistake that chiropractors are making is to stop marketing because it costs too much. You can’t bring more success to your business by not marketing, but you also can’t bring more success by paying through the teeth for marketing. So what’s the solution? It seems like there’s no escape from the current financial challenges. The only answer is to evolve with the times and utilize the tremendous power of online social media.

The only answer to spreading the word about your chiropractic practice is to find a way to do it for free, and still yield tremendous results. When you harness the power of Web 2.0 and social media marketing, you can do just that. Gone are the days when you would spend a fortune on TV ads, newspaper spots, and telemarketing. These outdated forms of advertising are no good to you anymore, and can plunge you further into hardship.

So how do you move forward when all your money is tied-up in outdated forms of marketing and your chiropractic practices sinks farther into the mud? It’s actually easier than you think, and it will cost you nothing at all. Exposing your business to Web 2.0 and social media sites like YouTube, Facebook, and Friendster is absolutely free and it’s a veritable goldmine of potential success. Over 50% of the users on these sites is 30 years and older, and that means that your targeted demographic is waiting to hear from you.

When you specifically target your marketing strategy online to people in the right demographic and right location, you are significantly increasing your chances of success and driving many new patients through your doors each month. But you need to begin in the right way! When you’re starting to meet people online, and your community is introduced to your chiropractic practice, you need to brand yourself in the right way to get great results. Don’t make the same mistakes that others do. You need someone by your side that has experienced success already, and knows how to guide you there as well.

Let me give you a specific strategy that you can begin to implement today, as far as marketing on these networks are concerned. Invite people within a 5 mile radius of your zip-code to become your friend and begin to communicate with them. Every person that you invite as a friend will eventually learn about you and what you do for a living. This is not just virtual “hog-wash.” Getting traffic and visitors to your website is the same, exact way. You can literally explode your website visits in a matter of hours with proper social media chiropractic marketing.

Also, begin to provide massive value to these people. Send them videos and articles that they can begin to use and apply to their daily lives. For example, one video that I posted was about how to get rid of a headache naturally. This video garnered about 3,000 views within its first week! This was because it spread using viral marketing. Someone got an enormous amount of value out of it, then they forwarded this video to their friends, and so on.

Social media marketing is the answer to your marketing problems during these difficult times. When you have the right coach by your side, you can instantly tap the power of Web 2.0 without wasting time trying to figure it all out alone. Watch your practice soar to unbelievable heights as hundreds of new patients walk through your doors each month. And not only that, but this success can be yours absolutely for free!

About the Author:
Looking to easily get loads of New Patients every month with no cost chiropractic marketing? Learn how to make $30,000 + / month and create multiple sources of income with this proven social media / SEO video training series. Visit http://DCincome.com right now to learn more.
 
Social Network Chiropractic Video Marketing Secrets
Written by Matthew Loop DC
Friday, 22 May 2009 05:26
1 Comment
by Matthew Loop, DC

When they first originated, I don’t think anyone could’ve imagined just how lucrative and powerful social networking websites like YouTube, Facebook, Myspace, and Twitter were going to be for business growth and exposure. When I introduced social media and simple video marketing to the chiropractic profession three years ago, I was confident that these Web 2.0 platforms would change the face of marketing as we knew it. With that confidence, I still could not have predicted the explosion that has taken place globally in such a short amount time.

The amount of leverage that social media sites allowed me was tremendous. It was truly remarkable how much of my time was freed up by using the power of Web 2.0, and leveraging out the marketing work to other employees. This kind of marketing is absolutely free, so no longer was I in the hole due to overpriced marketing firms that yielded no results. I began 3 years ago to meet people in my community through MySpace, and the number of my new acquaintances grew to 50 people almost every single day. The traffic that this was bringing to my website was phenomenal. As I optimized my profile and experimented with different things, the phone calls from future patients just started to pour in. I was amazed by what was happening.

Within 24 hours of implementing my self-sufficient marketing tactics, I was successfully able to brand myself in the online community. I was able to send out information to subscribers weekly; material they chose to watch like informative videos and blogs. These people remained aware of my practice and what I was doing all the time. When you meet people online this way and keep them informed about your practice and chiropractics in general, you become the go-to chiropractor in your community. That’s just the beginning of the success you’ll unleash.

Perhaps the greatest goldmine that I discovered for chiropractic marketing and other forms of marketing is online video submission. When you make and upload online videos, it’s a simple and easy thing you can do that yields huge results in your chiropractic practice and its popularity in your community. There are a couple tricks to learn though, like how to properly compress your video through Windows Movie Maker or iMovie. It’s vital that you do this before trying to upload to YouTube or video sharing sites.

I noticed a while back that videos receive tremendous index status in the major search engines. When you understand the basics of optimization, you can begin to see your material reach top billing as well. When the most highly targeted visitors see your videos and get the link to your website, you officially have the internet working for you and your chiropractic practice 24 hours a day. My new patients said they felt like they already knew me, even before stepping into my office. That says a lot! When I provide new health and chiropractic information over the internet to help and inform people, they sense that they’re not getting junk or spam. They’re getting information and support they can trust.

Now is the time to learn the power that chiropractic video marketing can have on your practice. Nearly 52% of online content today is video! When people go online to look for solutions to back pain and neck aches, they want to ideally find videos for “one on one” instruction and information online. The more videos and material you have online, the more they trust what you have to say and believe your credibility in the business. There is no better way to literally stifle the competition.

I take my viewers on fun journeys in my videos to really give a total experience of learning and putting people at ease. I’ve filmed tours of my office, talked in detail about my practice, and given pointers and tips to people searching for answers to their chiropractic questions. I’ve even shot segments on vacation in Costa Rica! When you keep the videos fun and interesting, people are going to always want to come back and see more. They will perhaps share your videos with friends, and things only can grow more from there.

Keep in mind that volume is really important when it comes to chiropractic video marketing. You want to make at least 1-2 videos a week to begin to successfully canvas the search engines with your material. This helps you to gain credibility in the market. When you outsource the videos production, you’re going to pay a lot of money. It really is so simple and easy to do it yourself. Ask people to subscribe to your YouTube video channel at the end of each one.

It’s so important to have a good time when you’re making these videos. If you’re relaxed, having fun, and educating people, then you’re putting yourself in the best possible light, and that will mean that people will see you as someone they want to turn to when they need a chiropractor. When you continuously put out information that people enjoy hearing and want to learn from, then your power in the community rapidly expands.

You need a good coach to teach you the secrets of SEO and chiropractic marketing using web 2.0. When you learn the skills from someone who found success doing the very same thing, you are then perfectly equipped to create your own success and take your chiropractic practice to new heights. You can’t learn any of this from a so-called “guru”. When you find the right coach, there’s no stopping you!

About the Author:
Dominate the first page of Google and get loads of New Patients with simple video chiropractic marketing. Visit the website http://DCincome.com and see why social media is taking the industry by storm! Learn from the Original social media marketing authority.