The other day, my mom shocked me. She asked me what a niche market was, and since she is not an online marketer ( doesn’t turn the computer on regularly enough to use email ), this question appeared quite out of the blue. Perhaps I should not have been surprised because in the area of marketing but particularly online marketing, this term is showing up more and more frequently. In truth, one of those late night, “Be the next internet Millionaire” scams that airs at 4 am for those with insomnia, also trumpets this term.

So, to the heart of it – what is Niche Marketing ? Is it another of those overhyped terms or does this fad have some legs?

So let’s see what its isn’t. – It isn’t something you can buy – It isn’t something you can make ( well not directly ) – It’s not a new job opening so don’t ask your boss for a transfer – And as usual, the hordes of people taking a stab at it are nearly all probably going to fail.

So Let’s Look at An Example

Here is my own quick definition : Niche Marketing is an examination or sales analysis of a very narrow marketing segment that is being under-served by the competition. Let’s see what this looks like.

Marketing to those that buy – Basketball shoes. Niche or not? Not – Michael Jordan running shoes. Niche or not. Not (What did that surprise you?) – Michael Jordan High-Top running shoes. Niche or not? Feeling the sun yet ? – Michael Jordan HighTops signed by the great one himself . Niche or no Niche? Jackpot !

This last example sounds like a niche for sure. It has a narrow focus and we have eliminated several wider approaches to our target audience. So, should we run out and stock up on these specialty running shoes in anticipation of the demand?

If you want to lose your shirt go ahead! That was a joke, don’t do it. Please don’t think that I slipped and just told you about my huge money maker and have now decided to take it back. Further from the truth we could not be. We have an unproven premise here.

The prior example was just that. An example of the narrowing market segment that a niche market might end up in. That wasn’t even the process used to find a niche market so please don’t jump on that one. Even if half a dozen sports friends asked me for that product next week, I would neither stock nor drop ship this product for reasons that you will soon know.

So, did I just give you a really bad Niche Market example?

It might be and maybe it wasn’t but we don’t know that yet. When doing this kind of research one has to remind oneself that people use specific key words when searching for a product or service. Only the search engines, search engine tools ( like KeyWordwatcher ) really know what is being searched for. And unfortunately only niche marketing software tools can give one the market intelligence needed in order to make a business decision.

If we know how many people are searching for the product and how many competing websites there are, isn’t this enough information to quantify this as a niche product? Wasn’t this what groups traditionally used to make their decision in the past? Well, it was, but it’s not enough anymore. There are tools out there now that can make a newbie 10 times more efficient and powerful than the traditional analysis used just 6 months ago.

You may be someone with experience with keyword usage based on several of the great tools out there like KeyWordwatcher or the excellent google adwords tool that gives you exact number of potential clients for broad, phrase and exact searches. Perhaps even you were like me, thinking that I could use those excellent tools to find Niche Market products. Well, you probably can if you have an enormous amount of time, but a total newbie using specific niche software would blow us all out of the water due to the specificity of those tools now.

Competitive Niche tool products go significantly further than just how many potential clients are searching and whether the competition has the keyword on their site. They use algorithms that use several additional variables for ranking competition. They can immediately open affiliate sites like clickbank and others with a related product already found and ready for you to use. They can find articles from Private Label Sources for reprint. And this is less than a 1/10th of their abilities.

Why anyone would want to search for niche products the old manual way is really beyond me. Save yourself some time have a look at a few potential products that you can use. Watch the videos and see what I mean.

One last thing about niche keyword research. There is something called commercial intent. Microsoft’s ad center has an online program that enables one to see if a searched for phrase has stronger commercial intent than research behind it.

Affiliate Earnings

Wasting Time Affiliating Online, lol ?

The other day, my mom shocked me. She asked me what a niche market was, and since she is not an online marketer ( doesn’t turn the computer on regularly enough to even use email ), this question appeared quite out of the blue.

Perhaps I should not have been surprised because in the area of marketing but particularly affiliate internet marketing, this term is showing up more and more frequently. In truth, one of those late night, “Be the next internet Millionaire” scams that airs at 4 am for those with insomnia, also trumpets this term as something every affiliate guru online must know.

And for the rest of us – What is Niche Marketing ? And why is it so popular?

So how can we attempt to define this ?

• It’s the current fad, but it’s not ( This fad has some really long legs )
• It’s not going to be a good Xmas present – so don’t look for it under a tree
• It’s not going to make anything bigger, longer or … ( u get the point )
• And it’s not likely to be a new job opening anywhere soon

So Let’s Look at An Example

Some would say that the definition of Niche marketing is the act of narrowing down a broader consumer need in the market place until one derives at a much more focused segment that has little or no competition. Or a much smaller number of competitors.

Sort of like, instead of being a small fish lost in an ocean, let’s be a noticeable fish in a small pond

So an example might be …

Marketing to those that

• Buy running shoes. Niche or not? Not
• Buy Nike running shoes. Niche or not? Not (What, did that surprise you?)
• Buy marathon capable Nike runners. Niche or not? Uhmm you’re getting warmer.
• Buy high arched marathon capable Nike runners. Niche or not? Yes absolutely!

This last example sounds like a niche for sure. It has a narrow focus and we have eliminated several wider approaches to our target audience. So, should we run out and stock up on these specialty running shoes in anticipation of the upcoming demand?

Should you affiliate this product ?

If you want to lose your shirt go ahead! That was a joke, don’t do it. Please don’t think I slipped and just told you about my huge money maker and have now decided to take it back. Further from the truth we could not be. We have an unproven premise here.

This spur of the moment questionnaire is not the process used to find a niche market product or service. You really need a tool for that. It can be done manually but searching hundreds of ideas manually isn’t anyone’s idea of fun. That was merely an example of what a niche market might look like, but for any number of reasons, I would never enter that marketplace – and I don’t much care if 4 of my marathon running friends ask me for those specific shoes next week.

Was that an inaccurate Niche Market example ?

It wasn’t necessarily a poor example, but the truth is – far more research is required. To start off with, are those really the keywords that people use to search for this product? In the past, only search engine statistics could tell us that. Then there were great search engine tools that could help further filter that information. But to help determine whether its a great Niche product, even search engine tools like KeyWordwatcher can only go so far.

So, what kind of additional information does one need beyond how much competition is there and how many possible clients are searching for the product? This isn’t even the base of the 20 or more variables that a strong Niche software tool can hand a newbie in under a half a minute.

Save yourself some time. Don’t try to manually analyze whether or not you think you may have found a niche market product. If you have been in internet marketing or online marketing for some time, its likely that you have used Google’s excellent search engine tools hidden in the adwords product. Perhaps even you have used the key word tool from freeKeyWordwatcher. That’s how I and many others in online affiliate marketing use to start our search for Niche Market Products – but not any more. These battle tested tools are not nearly efficient enough on their own for this area of internet marketing.

Competitive Niche tool products go significantly further than just how many potential clients are searching and whether the competition has the keyword on their site. They use algorithms that use several additional variables for ranking competition.

At one time, we use to look at the competition on google and say oh my gosh there are 200,000 other sites other there with the keyword, lets not try to compete. But truthfully, sometimes only the first 30-40 websites had competitively put the keyword in their title or domain name or other keyplaces. So, a lot of us had simply left an awful lot of money on the affiliate marketing table for others to pick up.

But not any more. This tool can aid even a novice in being able to make a very competitive decision

Opening affiliate sites like clickbank and others with a related product already found and ready for you to use is another one of the many features that work together to increase a novices efficiency to no end.

Additionally, some of the niche product tools used in affiliate internet marketing can also find articles from Private Label Sources for article publishing. They can find non-click bank related products. Some can open Ebay and Amazon right there in the search for whether people actually buy in this niche area. And this is less than a 1/10th of their abilities.

Why anyone would want to search for niche products the old manual way is really beyond me. Save yourself some time have a look at a few potential products that you can use. Or watch this extraordinarily practical demo of the micro niche product as James mixes it in with Squidoo.

Click bank Poineer accidentally makes half a million using hack

Find a Great Niche with Hungry Buyers

Fast growing amongst the popular terminologies being thrown around by online marketers is the term Niche Market or Niche Marketing in its various forms.

It would appear to be dominating their every conversation and for good reason. It is actually where the money is.

So, to the heart of it – what is Niche Marketing ? Is it another of those over-hyped terms or does this fad have some legs?

So let’s see what it isn’t.

- It isn’t something you can buy

- It isn’t something you can make ( well not directly )

- It’s not a new job opening so don’t ask your boss for a transfer

- And as usual, the hordes of people taking a stab at it are nearly all probably going to fail.

Niche Marketing – An example

Here is my own quick definition : Niche Marketing is an examination or sales analysis of a very narrow marketing segment that is being under-served by the competition. Let’s see what this looks like.

Marketing to those that buy

- runners. Niche or not? Not

- Nike runners. Niche or not. Not (What did that surprise you?)

- Nike marathon capable running shoes. Niche or not? Feeling the sun yet ?

- cpu enhanced marathon capable Nike runners. Niche or no Niche? Jackpot !

So, the warmth of the sun is shining on our face, its going to be a great day. We can now see the light, yaddy, yawn… So where do we go from here? We have accurately identified a niche right? And isn’t that what everyone is talking about? Do we stock up now or wait for Christmas?

Not even! You have heard this street english before right? No, I am not keeping this niche area for myself, I wouldn’t do that to you, so don’t think I am holding back. Truth is, our premise of a niche marketplace sounds good but is still yet unproven.

The prior example was just that – an example. An niche marketing example of the narrowing market segment that a niche market might end up in. That wasn’t even close to the process used to find a niche market so please don’t jump on that phrase just consider it dead in the water, lol.

Even if half a dozen sports friends asked me for that product next week, I would neither stock nor drop ship this product for reasons that you will soon know.

Bad Niche market Example ?

So, did I just give you a really bad Niche Market example?

It might be and maybe it wasn’t but we don’t know that yet. When doing this kind of research one has to remind oneself that people use specific key words when searching for a product or service. Only the search engines, search engine tools ( like wordwatcher ) really know what is being searched for. And unfortunately only niche marketing software tools can give one the market intelligence needed in order to make a business decision.

If we know how many people are searching for the product and how many competing websites there are, isn’t this enough information to quantify this as a niche product? Wasn’t this what groups traditionally used to make their decision in the past? Well, it was, but its not enough anymore. There are tools out there now that can make a newbie 10 times more efficient and powerful than the traditional analysis used just 6 months ago.

Perhaps you are experienced and know that this was not the process used to find niches. Perhaps you are still using the tools inside google adwords, or google trends or wordwatcher.

Brute Force Seo - Doesn't get any better than this.

They are time tested and have worked wonderfully for the past few years but a newbie using a niche market tool and having little or no knowledge of the existing search tools from Google could blow you and I out of the competitive water in less than 5 minutes.

Competitive Niche tool products go significantly further than just how many potential clients are searching and whether the competition has the keyword on their site. They use algorithms that use several additional variables for ranking competition. They can immediately open affiliate sites like clickbank and others with a related product already found and ready for you to use. They can find articles from Private Label Sources for reprint. And this is less than a 1/10th of their abilities.

At this stage in online marketing, it no longer makes sense to find Niche Market products the old way. There is a list of products on my site. Have a look.

P.S. I would NOT stock or drop ship a product like that because it has no upsell whatsoever and I would have worked my butt off just to give walmart or Nike or someone like that another customer that will never come back to me.