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Posts Tagged ‘online marketing tools’
Google Webmaster Tool – Gift From Zeus

But First a little Google Bashing – Google Webmaster tool

Google WebMaster Tools Get Much Better

Google WebTools Now Usable

A lot of us google watchers, I have to tell you, simply love to bash Google. Being the ninety foot elephant, its sometimes hard to see around or thru the giant so perhaps its simply easier to just examine it closely, find a flaw and broadcast loudly and clearly for all to hear.

And there are a lot of flaws too. My pet peeve being that Google Analytics and hence the stats used by Adwords and Adsense are grossly different from my apache logs.

When Google claims I have had 2-300 unique visitors for the day, my 6 wordpress blog counters report/show an aggregate of 9-1,000 uniques and my AwStats reports which pull directly from my very accurate apache logs end up reporting up to 3,000 uniques – not returning visitors or bots.

How, pray tell, does one then reconcile google’s reported 300+ unique visitors to my much more accurate AwStats report of nearly 3,000 ?
No, its not bots or spammers, those are actually reported separately by AwStats.
You know, something just ain’t right about that. And this happens every day. That’s not a one time anomaly.

 
Why You Need To Build Online Assets For Successful Marketing

I’ve seen a lot of success stories whereby people are making money without websites by using article marketing. However, many of these aspiring marketers don’t understand that if they built assets online they could make much more money?

Do you recognize your online marketing assets? If you do, you are already on the path to serious money making online. If you don’t know, it is time to learn how to create them.

Your online marketing assets are websites that are controlled by you. Not a free site owned by someone else. Another online asset is your subscriber list. The credibility that follows owning a real website is what you need to brand yourself in a niche market.

When you build a website on a domain you create an asset. These assets can have value added to them by doing some link building to increase their worth.

Your search engine ranking is another valuable online asset. This means you are able to obtain free traffic to a genuine website that can earn income.

When you put your focus on making money first, you are making a business mistake that is one of the biggest ones in online marketing. The first things you need to do are to establish your business record and build an infrastructure that can build itself automatically like automated list building. That is how you can reach the kind ofsuccess you see on the sales pages you read.

Unless you see your Internet marketing work as a career or a business, you will not achieve your goals of making a full-time work-at-home income. The Internet marketing gurus and experts have their own websites, domain names and subscribers list. Don’t you think that is for a real business reason?

Successful Internet marketers are well aware of how much work it takes to become established as an expert in their field. Real success comes from hard work and from being really good at one thing. Then you prove it to others. When you automate your list building and apply link building to support it enough to pay for itself, that is when you have a real business and online assets of substance.

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2 seo tips that I bet you really didn’t know

The correct tools are make or break in the search for search optimization processes that bring more traffic.

Using the correct tools is very crucial.

A great place to start is with keyword seo tools.. Another good tool sorry not free is Market Samurai, which does a lot more than just keyword research.

Two Great Seo Tips that we are betting that you didn't Know

Two Great Seo Tips that we are betting that you didn't Know

If you don’t mind a small monthly fee, Nichbot is an excellent choice. The venerable, Word tracker is also very popular, also requiring a subscription payment. You might want to read a few reviews on these different keyword tools .

Another tool that might be worth your time is RSS feed submission software. Blogs already have RSS feeds, but its a pretty good bet that your wonderful html site might not. But this is not a problem as you can easily add an RSS feed to nearly any online site — this is something that few marketers know, which means you will be ahead of the game!

By submitting your RSS feed to different directories, you will be getting more exposure and more links back to your website.

Social bookmarking tools have also been popular for a couple of years now. However, “their effectiveness has declined a lot”, in many SEO expert’s opinions but not in mine and I have the proof.

The above text points specifically about or at Social bookmarking links and not the automated bookmarking tools. Some tools have or leave identifying marks in their work that are a easily read signals to the technical guys that play with the google search algorithms.

There is significantly more to seo tools, so don’t stop with this article.

Remember that rewards rarely come fast in this area – so be persistent!

Tired of reading stuff that you knew already, ha ha. If you are in expert in this field, i thought so.

Now for what the promised 2 TIPS that YOU DIDN’T KNOW

Google Analytic numbers are wrong.
Google knows they are wrong, in fact several years ago when Google purchased urchin, it was discussed that people turning off cookies could adversely affect the results of non-local analytics like google analytics.

So if google analytics is incorrect, how does one find out what truly the unique visitors are and what their patterns are like? Well, all major http servers like apache and IIS have logs. These logs will be accurate and will have far more accurate information than Google analytics.

Use your logs for analytics and don’t trust external 3rd parties.

How far wrong can third party counters be?
How about, in extreme cases as much as a shocking 3-400%

Ha ha, Ok, I know you didn’t know that !
The sad thing is that alexa and other sources that we use for competitive analysis can also be off significantly though probably not as much as 300%.

How fast is your website?
The amount of traffic that google sends to your site may in the near future be determined in part by the speed with which your website can satisfy user requests. A very slow website, can’t handle tens of thousands of users daily, so even if its optimized properly, has backlinks that number in the tens of thousands why should google send visitors to such a site?

Ha ha, bet, in the past, you hadn’t thought of that one either — but Google has. Ok, thats number 2. Over and out.
Trevor Weir

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