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Posts Tagged ‘Online Marketing’
Professional Website Design Tips
Written by Steve Jocks
Friday, 20 August 2010 16:00
No Comments

Why do online businesses fail to get traffic to their online storefront? Why do webmasters fail? Is it because of poor web design, getting the cheapest web hosting, or failing to do online marketing? Many websites fail from the very beginning because the webmaster is new to the industry. If you’re new, you will do just fine. I have a lot of tips and tricks that I can tell you to get you started on the right foot. This is an opportunity you should not pass up. Follow my basic tips and use these tips to get the results you need. If you don’t have a web site online, you might want to hire a professional website design company to help you with all the details.

Can streamlining your website help you? Sure it can! When you start an online website your focus should be on the streamlining process of new online products and offering affordable services. However, your key focus should be on developing new content and don’t worry about product and service pages just yet. It will all fall together. Furthermore, when you start creating good content web pages, consider mapping them out on paper for the best results. Structure your web-pages to make sense to visitors and search engines like Google. Start with a sheet of paper and write down broad keywords that would make a good navigation. Next, use specific keywords for your sub-navigation pages.

Why should you design a website around content? Don’t worry, even the professionals can’t get this concept right! When you design a new website your objective is to focus on publishing new content. In my experience, this is by far the best way to design and create a website. Web design is not only about making a website look good but also about creating unique content for visitors. For instance, you should publish between one and five new article each week. Next, you should tell people about your new content using social networks, blogs, or send emails to get the word out. You can also use twitter or article marketing to tell others about your website. Twitter is the best way to keep people up-to-date.

What are the best ways to generate online traffic? I suggest using about 5 to 10 different online marketing sources that will improve your traffic 300% or more! This will also depend on your marketing and offline advertising. For example, not only do I advertise offline, I also join social networks, blogs, and community groups to promote my products and services. You should do the same! Why not? Everyone else is doing it. Google AdWords is another great place to advertise and promote your products and services. Moreover, publishing advertising in a local newspaper is more traditional but it gets the job done!

Are you playing chess, or checkers? If you remember nothing else; remember what I am going to tell you now, web design is not to make your website look amazing. Web design is to be user-friendly and provide a solution to your visitors problems. Stop changing and wasting time on your home page and start creating meaningful content that helps your users. I’m not saying you can’t re-design your home page. However, most of your time should be spent publishing new content. It is far more important to focus on your central message then to try to impress the user with flash and other design stuff. Lastly, it’s a business and not a hobby. If it is a hobby, you should consider making your website a business.

Want to find out more about professional web design, then visit Steve Jocks’s blog on professional web design tips for all your web design needs.

 
Audio Streaming The Future
Written by Alfred Lancer
Thursday, 19 August 2010 11:08
No Comments

Is satellite radio the future or just a stepping-stone to something different?

Satellite radio is popular because it airs multiple channels commercial free and is often standard in many new car purchases (with a temporary paid subscription).

HD radio is another method used by terrestrial radio stations to improve their listenership, but very few listeners are spending the money to purchase an HD receiver, which remains largely unavailable.

Let me see if this makes sense. Satellite radio has been problematic because there are still enough people who enjoy FREE radio. Many can tolerate the commercial content in order to hear music they like at no cost.

Many on air hosts who have had satellite radio shows have ultimately sought release from their contract because the total number of listeners remains much smaller than a traditional terrestrial radio network.

Audio Streaming as pertains to Internet broadcasting may be the future especially in urban areas where wi-fi zones are prominent.

There are those that argue the point, but one has to wonder if a mechanism that would allow individuals to receive audio streaming in their automobiles might render both satellite and HD radio an obsolete method of audio delivery.

Already consumers can find portable Internet radio players that will record programs for later playback. Again, there are those that indicate any standard mp3 player could do something similar, but in a world where Internet radio could be played anywhere the possibilities for listening choices expands infinitely.

For instance not every audio interest is represented via satellite or HD radio, but listeners have a virtually unlimited choice of audio streams via the Internet.

Home devices are already available that will retransmit an Internet audio stream via a home stereo. Users report enjoying the ability to listen to a program, personality or music they do not have the ability to hear any other way.

The potential for Internet radio is that it benefits existing radio stations as well as Internet audio streaming providers. If, for instance, a family is moving from one location to another, but they have an emotional connection to a regional radio station they can effectively take that station with them.

Most audio streaming providers will tell you they have listeners on a global scale. Because most Internet audio streams are available without a fee this type of audio stream is very similar to traditional radio. It is more commonly available and may be utilized more on an overall basis than satellite and HD radio combined.

People are fulfilling their audio needs through a variety of sources, but the hard times faced by HD and satellite radio may simply pave the way for the next generation of audio delivery.

Internet audio streaming may be a bit like traditional radio in one sense. In order to survive many of them need advertising revenue to keep the service free. This could come in the form of audio advertisements, but it can also come in visual ads on the website or by providing an affiliate link for listeners to purchase the music being played with a percentage of the sale going back to the audio stream provider.

No matter how you look at it the audio stream has to be paid for in some way and Internet providers are finding creative ways to do that as they attempt to make the future an act of the present.

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Social Media: A Beginners Guide
Written by Kate Richards
Tuesday, 17 August 2010 12:45
No Comments

Whilst social media might be a relatively new phenomenon, it’s here to stay.

Today, both companies and individuals are writing blogs, tweets and using facebook with enthusiasm…

Some may have mastered social media, and it now has a defined place in their business – with others following their example. For the rest, it’s something new with unproven results.

Undoubtedly, social media has huge potential as a greatly effective tool – participation should be encouraged. Nevertheless, at a professional level, it’s important to have the necessary skills and experience.

Here are some helpful tips to make your voyage into the universe of social media a little simpler. In short, here’s what not to do!

To begin with, planning is essential. Don’t start off with a vague “let’s have a go” approach. In effect, you are the voice for your organisation – and it is your reputation that is at stake.

Social media is a mixture of sales, customer service, PR and marketing – knowledge or experience in these areas is therefore advantageous.

Secondly, social media requires commitment, and above all, time. It’s not something you can “have a go at” and then give up when other priorities arise. Your community will notice!

There is no hurry so take your time, and start slow. Think about your other commitments, in relation to your overall workload over a specific amount of time.

Decide which platforms work best for your business and which will allow you to communicate with your target market. You don’t need to be present on every single platform.

Don’t aim too high, have direction, and don’t lose sight of your end goal.

Thirdly, pay attention to what you say! With just one click, your comments (representing the whole company) are out there on the WWW, shared with the everyone. Be sure to think before you publish.

Additionally, take care to evaluate the techniques that are working for your business.

Social media opens doors, and allows you to reach not only potential customers, but also connect with existing customers in a new way. But don’t expect instant results overnight. You need time, and to understand the limitations.

However, social media has certainly got a huge potential to be another effective arm in your communications strategy.

Find out more about what the power of social media could do for your business. Visit Art Division to find out more about us, and the online marketing packages we offer.