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Posts Tagged ‘online work’
The Basics Of Keywords
Written by Christopher Rom
Saturday, 19 December 2009 00:16
1 Comment

74.2% of the population of the United States is online, Which means that if you are looking to work with online sales it is wise to research and find the best keywords for your product or niche. There was close to 12 billion searches in the month of August 2008,and the number of internet users who use search engines has increased from one third to 49%, fast catching the daily use of email by internet users (which has comparably increased from 52% to 60% over the same period.

The background Data from International currently indicates that there are nearly 1.7 billion people online worldwide with a penetration rate of 25.6%. This is an increase of 380.3% in the number of people online in 2000. All the following data can be found on the InternetWorldStats.com website. The largest increases in terms of internet use by geographic area since 2000 can be seen in the Middle East which had an increase of 1,648.2% since December 2000, followed by Africa with 1,392.4%.

The highly competitive and growing global market place makes it necessary for a company to understand what terminology, keywords and phrases their online target market is appropriating to search for their product, it is very important that the company conduct extensive keyword research to find the potential barriers and brand perceptions of the commodity that you are selling. Many company leaders and managers have their own perception of how they want their brand to be portrayed and ostensibly perceived online. A luxury second hand dealer, for example, may only want to include the words ‘pre-owned’ on their web site, and not ‘used’. The fact that thousands of people are searching for a used, and very few are searching for a preowned needs to be communicated. A company decides to sell Nike online, the market is pretty competitive, and the Nike brand itself is predominant. Depending on what a company sells or offers, overlooking the likelihood of the inclusion of geographical locations in the search query may be highly detrimental.

A long tail is a type of statistical distribution where a high-frequency community is followed by a low-frequency which gradually “tails off”. The long tail in keyword research is an expansion of a basic core, generic, high volume keyword phrase to include numerous combinations and permutations of the keywords and their associated or relevant phrases. Individually they are unlikely to account for a great deal of searches, but when taken as a whole, can provide significant traffic. The long-tail is unlikely ever to exceed searches for a brand name if the brand name is reasonably well established, but the volume of converting traffic these terms can generate by nature of their specificity and relevance is worth investigating.

Comprehensive long-tail keyword research can be a highly effective strategy, since people making long-tail searches are arguably further along in the buying cycle a significant amount of prior knowledge is needed in order for the searcher to know which words to use though, so conversion rates can be higher. Recent long-tail keyword research has found that long-tail searches often exhibit a higher conversion rate by up to 200% compared to short-tail or generic keywords, and can be extremely profitable for search engine marketers in terms of a lower cost and higher return on your investment time.

These long-tail keywords are naturally more specific in nature than short-tail keywords, long-tail keywords present a great opportunity for search marketers to provide highly relevant ads which cater for the specific needs of highly-qualified searchers. If done skillfully, a search campaign with long-tail keywords can exhibit a considerably higher traffic rate than one with short-tail keywords. What’s more, since paid search click prices (CPCs) vary depending on a real-time supply and demand auction, long-tails can often be cheaper by up to 50% due to less competition.

Thorough keyword research consistently uncovers surprising topics in every study and presents you with numerically supported ratios that challenged your assumptions about your industry or product. Keyword research should not be undertaken as provisional. It is the foundation for all natural search engine optimization techniques as the keywords finally selected are based on search volume and the likely ability to compete should be included in some, if not all of the onpage elements, as well as in any anchor text backlinking to the relevant webpages: URL, Title tag, Metadata, Headers, Actual Content, Navigation links, Image names, Alt attributes are all places they should be used. Experts simply state that keyword research is the bedrock of successful web page optimization.

The sources of traditional paid and free keyword research data and some tools are as follows: Yahoo Panama Keyword Tool, Google Keyword Tool, traffic estimator, Webmaster Tools; Google Suggest and Google Trends, MSN Keyword Forecast, Hitwise, Wordtracker, Keyword Discovery, WordStream, SpyFu, Wordze and one of the easiest I have seen and used is PPC Web Spy. Check these all and you will find what you need to start your own online sales or affiliate company.

Excellent free report on the use of keywords for your online affiliate or sales business Before you buy anything onlinefree report

 
Affiliate Marketing As A Career
Written by Christopher Rom
Sunday, 22 November 2009 13:30
No Comments

One area where many affiliates seem to fail is the lack of time given to doing market research before jumping into a niche market to promote the products. Some find that the market they have entered have sub standard products to sell so the returns in commission are very minimal. Others find after building their money sites that the keywords chosen are so competitive that they can not get a good listing in the search engines without having to spend they money and time promoting the niche site aggressively.

Understanding Market Research Is The Key For Success As An Affiliate Marketer Or Online Business Owner.

With saying that and with so many people’s finances getting even tighter due to the recession, the idea of making money online is becoming even more alluring, and one of the first things loads of webmaster’s hear about is what’s called affiliate marketing. Whilst there is a enough information out there to confuse nearly all webmaster’s at first, the central concept is fairly simple. To get a handle on if you know where to look.

The First Step In The Development Of Your Affiliate Website is Market Research.

When starting with affiliate-market-research you need to find a niche market you are interested in and conduct research for profitable keywords. Essentially this is going to be the backbone of your affiliate business and should be you online strategy for every site that you build, and you can accomplish this by finding out what your potential customers are looking for before you start to build your site.

One of the main reasons that this is done is firstly so that you can see what traffic you can expect to receive from your selected niche. And secondly once you have established your keyword phrases and traffic estimates you can then go and research what products you can promote from your list of keywords as an affiliate.

You will notice that I said “what traffic you could expect” this is not the only research or analysis you need to do to be dominate your niche, other considerations are where you will be getting the content for your sites from as well as how are you going to be promoting your site such as link building, article submissions, social networking Twitter and so on. Just building your website and posting it the the internet is just not going to be enough for you to experience success online.

If you are wanting to increase your affiliate marketing commissions to a higher level then maybe you should consider using CPA (Cost Per Action) Marketing take a look at Zero Friction Marketing for a better understanding of how CPA works.

The importance of market research finding is the tangible terms or keyword phrases that people with problems are typing into there Google search box every single day to attain answers to their problems, and you can be clear in your mind that if you do not do your research, you will be sorry for it later. When you start out your goal should be to get traffic as fast as possible so one way to do this is to target “Long Tail Keywords” meaning three or more words in the keyword phrase, however you long term goals as an affiliate and once you start to receive traffic and sales is to target the more competitive terms in your niche so you can firstly build your affiliate business and commission payouts by attaining allot more traffic to your site.

By constantly doing keyword research and revealing and using keywords that customers are actively entering into the search engines, you will be capable to help your site and promotional pages rank higher, causing a nonstop flood of organic, targeted traffic. As an example for every article written that is relevant to your site you should be using the keyword tool to generate a new list of keywords that you can target with in your article. Using those terms in the title of the page and well as the meta description and the body text.

The researching of your keyword terms doesn’t have to be a difficult assignment and it does not have to be expensive when you first start out. Although as a serious marketer you will want to look at tools such as Market Samurai or Word tracker down the line. You can start off however with a free Keyword Tool that is provided by Google, and you can find it by using this link here Google Keyword Tool, and then merely enter in a keyword term or phrase that relates to the product or service or niche that you are interested in marketing as an affiliate.

For some reason you really can’t think of any keywords to start your keyword research with, then all you need to do is find a website that is relative to the niche market you want to enter and then go to another free service offered by Google called Search Based Keyword Tool and just place the url of that site into the search box and you will get some keyword ideas.

Now that you are at the site and are ready to do your market research all you need to do is just click the get keyword ideas to get 100′s of pertinent keyword suggestions and view the keyword competition of the market by taking a look at the number of times people are searching for your main keywords per month. This is only going to give you a very broad idea of what you can expect from the market but it is a good starting point for those that don’t what to spend any money. If you are looking to really dominate your niche then you will need to look at the keyword tools mentioned above.

But if you are going to stick with the free keyword tool then what you need to do is find a market with existing demand that also has existing competition and products readily available for you to promote, but not so competitive that getting a good search engine listing is next to unfeasible.

The significance here is that you need to remember there must be an audience for whatever you decide to market with your niche site. Since you are an affiliate, your costs for going into a market are not very high, but it’s still a first-class suggestion to reserve enough time to do the market research needed in order to not waste your valuable time in going into a market that is to competitive or has minimal traffic and sales.

Starting your own Affiliate business is easy if you have the right knowledge and toolsFree Report

categories: Marketing,business,online work,affiliate marketing,online careers,markeing research,Understanding Market Research,Success As An Affiliate Marketer,making money online,The First Step In The Development Of Your Affiliate Website,Affiliate-market-research

 
Get Targeted Free Traffic with Squidoo Marketing
Written by skysuccess
Tuesday, 27 January 2009 00:17
No Comments
by Skysuccess

Squidoo is the world’s most popular site for creating an easy to build single page about things you are interested in. Blogs, books, online shops, your business or whatever.

This single page is called a Lens. Lenses are interactive, and can contain Google maps, photos, blogs, eBay auctions, YouTube videos, and other links.

A great way to get found more on the web. Squidoo is in the top 500 most visited sites in the world, and in the top 250 most viewed in the United States.

Squidoo is a free way to earn money for your charity. Squidoo has donated hundreds of thousands of dollars to charity to date.

Squidoo has more than 700,000 pages, or Lens, and has been reviewed by the New York Times, Mashable, BoingBoing and papers and sites around the world. Since its debut, Squidoo has been profiled in CNN, The New York Times, MSNBC, and The Washington Post.

Squidoo is simple, easy and free. A lens can be treated much like a blog, except it is on a single subject, and can contain links to other external sites. Click here to visit my Lens

Users creating lenses are called lensmasters and can be anyone who wants to present information on a topic they care about. Squidoo is a great way to get targeted free traffic . Pages can achieve built-in popularity due to their association with thousands of other pages. Click here to visit my Squidoo Lens

You get word of mouth at your fingertips. Squidoo is something you should have if you care about getting the word out about your business or charity.

About the Author:
I now have three Squidoo Lens’. Please click here to visit. I know you will find Squidoo as wonderful as I do! You might just make a Squidoo Lens for yourself! Click here to visit my lens. You are welcome to reprint this article – but get your own unique content version here.