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Posts Tagged ‘outsourcing’
Three Secrets To A Winning Home Page
Written by Jonathan Ortiz
Thursday, 22 July 2010 18:08
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As everyone knows, first impressions count. That’s why every website needs an outstanding home page. Whether your site contains just a few pages, or a thousand, your home page is the place to make a powerful impression, and the start of an ongoing relationship.

First-time visitors often end up on your home page. They want to know who you are, what you can do for them, why they should trust you and what makes you different. Most of all, they want these answers fast.

Here are 3 tips to a winning home page:

Clarity

Is your website design simple and clear? Does it quickly communicate your company’s personality and value proposition? Does it tell them what makes you different and why they should trust you?

Start with your value proposition in your headline, and then go on to expand and clarify in your copy.

They’ll have more questions along the way, so make it easy for them to find what they need. Keep the flow throughout your home page, and provide simple, uncluttered links to relevant pages. This way, you can engage your visitors and build trust.

Content

Visitors come to your site for a reason. What benefits will I get from what you offer? What about productivity and efficiency? What ROI can I expect? How easy is it to implement? Give me the technical details.

Your home page is where you direct your visitors in the right direction.

Offer valuable information they can use. For example, in a white paper that explains a complex new technology, demonstrate your expertise with in it and outline the business case for using the new technology.

Offer marketing collateral to promote your solutions. Brochures, datasheets and case studies all work here. Invite interaction with multimedia of customer success stories. Use third party research to back up your claims.

Deliver the latest news about your company, and information about upcoming events.

Confidence

Most of the top B2B websites present a strong personality in their home pages. They present confidence by showing their leadership qualities and by being different.

But here’s the important point, they don’t use a hard sell. After all, no one likes being sold to, do they? The best B2B websites avoid corporate speak, buzz words and overt sales talk. Through valuable content, they create the right balance, which keeps prospects coming back until they’re ready to make a buying decision.

When you’re ready for a website redesign, be sure to pick up this web design checklist to help you design a website that turns visitors into customers!

 
3 Reasons To Hire A Professional Website Designer
Written by Jonathan Ortiz
Saturday, 26 June 2010 08:29
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Whether society is ready for it or not, the internet is quickly becoming a factor in how people experience and organize their lives. Because it is so widespread, many individuals and businesses alike are finding that they must create a website in order to survive. But simply deciding to put together a website is not enough to ensure that it will be successful. It is also not an attractive move to decide to do all of the coding, designing, and so on completely alone, either. That is why, in order to ensure things go smoothly, a professional website designer needs to be a part of the team. Below are three reasons as to why this should be considered.

1. A typical business owner has a lot of their plate. Customer service, products, and employee salary are just a few things to become occupied with. Because there are so many things to deal with, working on website design can only potentially cause the full plate to spill; it would simply be too much. A professional website designer can take away that extra burden. They will handle the issues that the business owner would have otherwise had to deal with, and thus the owner will be able to get back to doing what was truly important.

2. The layout of the website must be presentable. If the entire place is covered in invalid links and blinking images, a customer is likely to leave as quickly as they are able. To lose potential sales because of lack of experience in web design would be a tragedy. But not to worry; a professional web designer would know exactly what to do to get people clicking. A well put together website is more likely to garner respect and make the company look reputable.

3. On top of having a place for a business that looks appropriate and appealing, a professional will monitor the pages to make sure that everything is working as it should. After all, if nobody who knew the inner workings of the internet was around, few things would get fixed. Even if an error was fixed, it might not get done correctly, making things worse. There is no need for anyone to take the risk and earn sleepless nights wondering if anything will ever function properly. Let somebody else handle it. Many people have taken this step for their dreams and ambitions, and few have ever regretted it.

Nobody can say what the world of online will be like tomorrow, or even next week. But one thing is for sure: a proper, professional website will always be needed in order for a business to flourish. It should not be taken lightly, nor should the task be finished in an afternoon with a guidebook on the table. By taking the matter into their own hands, the business owner can only add more tasks than they can handle; the stress may prove to be too much. Hire out the job, and only good things will follow.

When you decide it’s time for a website redesign, be sure to pick up this website design checklist and have Wildfire Marketing Group help you present a powerful image with a website that turns visitors into customers!

 
Truths That You Need To Be Aware Of About Outsourcing
Written by Louie Washington
Wednesday, 05 May 2010 00:44
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Are you considering outsourcing some of your workload? This can be a cost-effective way to take on more business, but you need to really do your homework before hiring an outside consultant or company, as their work will impact the overall quality of your project.

Some small business owners who have outsourced work have experienced certain problems.

Turnover should be one consideration. This can be a problem with temporary staff.

Outsourcing companies usually have a fairly high turnover rate.

You’ll likely either train the outsourced staff, or have one of your employees train the outsourced staff. If the staff does not stay, will you have to do this again with their replacement? How will this impact operations?

Not only will you have to train any replacements on the actual project, you’ll also need to train them on policies, procedures, and any other information that their predecessor had. Even unwritten rules that become second nature in an organizational culture will need to be learned.

It is not uncommon for a new employee to spend about two weeks getting settled in when they begin a job. In some roles, such as customer service, these two weeks might be two weeks in which your customers are less than satisfied.

Be sure to accept that fact that when you outsource, the employee is not your employee. They are the employee of the company who outsourced them to you. Are they temporary employees? Do they have benefits? If not, they may continue to look for other work.

Will the outsourced employee believe in your vision? Will they be proactive in instilling your company’s values and mission? Maybe, but maybe not, as they aren’t truly an employee of your company.

While there are some truly exceptional outsourced employees, there are also some who will not demonstrate the same commitment to your company as they might if they were your actual employee.

You will want to make sure that the company you select for your outsource needs places a high value on the ability of their employees to uphold the values of their client company.

See various other educational articles by this author regarding items such as call center headsets and headset for computer.