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Posts Tagged ‘PPC’
Bidding And Your Ad Position
Written by Brian Basch
Sunday, 14 June 2009 04:37
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by Brian Basch

PPC campaign management is a vital part of your advertising campaign. You will need to keep an eye on your PPC campaign if you wish to make serious money from it. An area that requires attention is the amount you are bidding on a keyword.

Bidding determines the positioning of your ad. The higher your bid the better your ad position will be. It is important to be among the first 3 pages of the search results. This is because searchers rarely go beyond the first 5 pages of search results. However you do not always have to be first place as there are usually around 6 to 10 ads on the first search page. The difference in cost between the first and third place can be quite a lot. You will save money and not really lose much exposure by opting for third place instead of first with your ad.

Bidding wars with competitors should be avoided as much as possible. They can get quite expensive and you can end up losing money. The popular keywords can get expensive to put into a good position. Unless you are promoting a product which will turn a rather large profit you may want to avoid the expensive top spots for a hot keyword.

Keyword bids should be assessed as to how well they are converting and what their actual cost per sale is. For example if you are paying $1 per click and it takes a hundred clicks to get a sale from that keyword you need to be making a profit of over $100 on each sale. On the other hand if you are only paying 5c per click then you would only need to be making over $5 per sale.

Bids and positions are vital to the success of your campaign. If a keyword in a good position is not performing too well, lower your bid or even put the keyword on pause. However if a keyword in a lower position is pulling good sales you can make the bid higher and improve the position. In this way you will increase your sales and make more profit. By these types of adjustments you can improve your ROI, return on investment.

When you are beginning PPC advertising campaign management, things can get out of control very quickly. For this reason, PPC engines such as Google Adwords offer daily budget options. These budgets will make sure you don’t spend too much money before you have a chance to analyze and tweak your campaign. This option can save you a great deal of money and can be removed once you have things under control.

About the Author:
To receive more up-to-date info about pay per click management, head over to Brian’s site about adwords campaign management.
 
How PPC Can Improve Your Search Engine Optimization Campaigns
Written by Michael Fleischner
Wednesday, 10 June 2009 04:19
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by Michael Fleischner

The more I work with Internet marketing, the more I learn that all types of marketing are intertwined. In fact, many forms of marketing, like PPC can be critical to launching successful search engine optimization campaigns.

Collecting information from your PPC marketing can prove incredibly valuable to your search engine optimization. As you already know, pay-per-click marketing can give you a tremendous amount of information in a very short period of time. What’s even better is that this information can help to direct other marketing campaigns including search engine optimization.

Qualified visitors are those that have a higher degree of interest in your products or services and a greater likelihood of purchasing your products. I’ve often seen websites that have reduced their traffic while significantly improving conversion rates. The result is lower costs related to traffic acquisition and higher revenue. With more revenue and less expense, margins reach a new level of success.

Most people focused exclusively on pay-per-click advertising may not have the full understanding of the true value of the information they collect. By knowing which keywords convert, they have the magic formula for marketing online. The terms that convert browsers to buyers can be applies to SEO. By optimizing only those terms that have shown conversions, search engine optimization can be more effective.

Once you have the answer and know which terms produce the greatest conversions, regardless of ad variation, then you SEO keywords have been determined. You want to generate organic traffic to the same keywords you’re promoting through PPC as long as they are generating your highest conversions.

One way to think about this is a company that’s selling widgets. If they use PPC, they probably know that the term, discount widget converts the highest of any keyword term. As a result, they should be focusing their organic campaigns around optimizing that particular keyword. Once the phrase appears at the top of the search results, one can reduce the amount spent via pay per click and enjoy the benefits of targeted traffic.

After you’ve gotten more sophistication around converting pay per click terms and started an optimization campaign, it’s time to focus on other elements that can help with conversion. One of the most important is your web site and landing page. Most people work to optimize search terms that drive individuals to a web site. If that’s the case with you consider looking at your home page or web site landing page with a new perspective. Once a visitor is there, do you have a clear call to action? If not, consider revamping your landing pages to get browsers to take action.

Winning at search engine optimization begins with a winning PPC strategy, data, and a knowledge of what keywords convert for you. Armed with this information, you can influence your search engine campaigns and make sure you’re focused on the phrases that generate the biggest bang for the buck. PPC and SEO really do work together.

About the Author:
Discover about today’s secret weapon for earning a living with PPC with our Content Bully Review. For additional SEO help Discover more with our Instant Article Wizard Review where you’ll discover a fantastic way to build quality links to your website.
 
Raymond C Fong – Online Marketing Optimization Specialist
Written by Lin K Fong
Wednesday, 03 June 2009 01:30
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by Anna T Fong

Raymond Fong came to the United States by way of Taiwan. He moved to the “Land of Opportunity” when he was 9-years-old. Prior to his move, he lived in Taiwan for four years without his mother while she entered the U.S. and through a rigorous immigration p

Not surprisingly, Raymond was fond of school. As a high school student, he earned straight A’s, graduating with an International Baccalaureate Diploma and a 4.0 GPA. Realizing the importance of education, Raymond enrolled at Harvey Mudd College in 1999 where he studied engineering. Still a teenager, Raymond dedicated endless hours of his time to working in physics labs and spending time on his MicroProcessor Project. He also took an opportunity to study in Australia for a semester.

Four years later in 2003, Raymond graduated with a degree in engineering and went to work for an aerospace company. At first glance, Raymond felt that he had “arrived,” earning nearly $100,000 in salary and bonuses at his first professional job. This way of thinking, however, quickly shifted. Not long after he started working for the company, a round of employees were laid off. Suddenly job security was an issue. This little event got Raymond to thinking there must be something more out there for him.

The first obvious and next step for Raymond was to continue his education. He enrolled at the University of Southern California and pursued a master’s degree in computer engineering. He left USC in 2005 with his graduate degree in hand. However, things had changed for Raymond during those two years. Raymond realized that he was not the “9 to 5″ type of guy. He didn’t want to get up every morning and go to work for 8 dreadful hours. He believed there was more to life than that and he set off on a mission to find it.

After considering his options, Raymond decided he was better off as an entrepreneur. Specifically, he was interested in multi-level marketing. He introduced it to Fernando Ceballos, who is now his current business partner. Raymond realized success in his MLM business, but he wasn’t completely satisfied with the venture. He and Fernando began working on an online approach to network marketing. Raymond built several key relationships with top marketing gurus such as Mike Dillard, Jimmy Davis, Russel Wright, and Tim Erway.

Raymond’s efforts did not go unnoticed, thanks to his partnerships, he was able to develop a training method that helped his down-lines improve their output. Raymond could have stopped here, but stopping is not in his nature. The marketing professional continued to learn and grow and utilized his new skills to help others. Currently, Raymond offers several services that compliment his skills in social networking, copywriting, social content, search engine domination, article marketing, and search engine optimization. He is the owner of Affinity Integration, an online marketing firm that specializes in Internet marketing optimization.

Of course, Raymond always has his hand in many projects. He is also involved in various online marketing projects. He helped develop the InterNet Worth Marketing business model that assists MLMers in gaining larger paychecks. He is also the co-founder of Attraction Marketing Formula, a company founded by he and Fernando that teaches important skills needed to generate traffic to a Web site. Raymond also worked closely with his mentor, Mike Dillard, to develop Mike’s BetterNetworker.com, a top online community dedicated to home business owners.

About the Author:
Ray chimes in on the craze about Twitter apps, take a look at his TwiveAway review and ViralFollowers review.