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Posts Tagged ‘PPC Advertising’
How to Avoid the Common Mistakes when Using Google Adwords
Written by Johnny K. Young
Tuesday, 16 June 2009 03:23
No Comments
by Philip J. Allen

Establishing a successful Google Adwords campaign can be tough for both beginners and experts alike. Tougher still if you are entering a new niche or just starting to operate in an unfamiliar market. You can always spend a lot of time on market research and spying on your competitor but you will only advance once you create an ad and concentrate on optimizing it. Then again, just placing an ad out there won’t instantly lead to success. The truth is a lot of people discover how quickly they can lose all their time, effort and money invested in Adwords by committing simple mistakes.

These costly mistakes are addressed in the book The Definitive Guide to Google Adwords. Written by Perry Marshall, the book is all about getting excellent results from Adwords campaigns consistently.

Below are five common mistakes you must avoid to get you started in raking in huge traffic from your target market:

1. Writing keyword-less ads. By this I mean writing keywords only in the headline of your ad. Posting 1-2 keywords or keyphrases in the body of your ad will make it more relevant in the eyes of both your target market and Google.

2. Directing all traffic to your homepage. Don’t ever send your visitors to your homepage when they click your ads. In most cases, a homepage is used to give general information about a company and its products or services. Those who click on ads do so for a specific reason. Give them what they’ve came for by directing them to a landing page listing your value proposition for them.

3. Using ‘broad match’ in the Google Adwords Keyword Selector Tool as the basis of your research and campaign. As the name suggests, the ‘broad match’ selection is only useful for an overview of your chosen niche or market. The whole point of keyword research is to know the precise words or phrases your target market uses when searching for information in Google. Make use of ‘phrase match’ and ‘exact match’ instead to find out the exact keywords or keyphrases that will lure in your prospects.

4. Using irrelevant keywords. Do not rush to find out what your target market is actually typing in search boxes. Some people make the mistake of assuming that their target market also uses the same words they use to find products and services. This results in a keyword list that gives you sub-par results. To avoid this, utilize the ‘synonyms’ function in the Google Adwords Keyword Tool. This function will list related keywords from your original keywords giving you vital details on how to best conduct your campaign.

5. Stating your offer solely on the body of your ad. The first thing people see on ads are headlines. Having a solid headline will determine if the person viewing your ad will read on and click it or just ignore your ad and move on. It is critical to state the one benefit that can change lives in your headline. But do not forget entirely about your ad’s body as people don’t just ignore these 3 to 4 lines of text. Capture them with an attention grabbing headline and follow up with a well composed body.

About the Author:
Marketing with a Pay Per Click Program is an effective technique that most websites can use to attract more customers. Creating quality Google Ads is one of the best skills to have when using Pay Per Click – and there are many quality training resources available online.
 
What to Prioritize in PPC Marketing
Written by Sean Galusha
Tuesday, 16 June 2009 03:09
No Comments
by Sean Galusha

Engaging into pay per click marketing or PPC may not be as easy as it seems, so it is a must to learn and pay attention to some important things to consider in getting the most out of your PPC campaign.

One important consideration is the budget – how much you are willing to spend for the advertising campaign. It is important to set a reasonable budget for your pay per click marketing. As such, you should be able to determine that the cost per click of your advertisement should not be more than the profit you will gain per click of your ad.

It is also important that you focus on the number of clicks or visits to your sites that are converted into revenue thru the PPC campaign. You need to make sure that you set out the measurable outcome that will be specific to your business organization online.

One very important thing in pay per click marketing is the right choice of keywords. Keywords play a major role in PPC campaign thus it should be kept in mind to select a relevant and related keyword to be able to bring potential customers to your site.

In pay per click marketing, it is not wise to choose keywords that are broad and general in nature. Online searches nowadays has evolved and verged towards specific searches. As such, targeting broad and general keywords may not lead to a successful PPC campaign.

Online surfers nowadays are knowledgeable and skilled in searching online, and the trend has gone from typing single keywords to very specific two to three-word searches. Most often, online searchers are using very specific keywords to generate accurate results.

One nice thing about PPC campaign is that it can be monitored. It is therefore recommended to monitor, assess and evaluate your marketing campaign regularly.

There are some factors that will come into play that can affect your pay per click marketing campaign. Search patterns may change frequently, and internet user behaviors may shift too which may require you to change your PPC strategy.

Monitoring your standing in terms of your rankings and PPC listings online is also a must in a successful PPC campaign. Competitors may outbid you or outrank you so you must closely observe your performance so you can revise your strategy if necessary.

About the Author:
Author Sean Galusha is the founder and CEO of Localize Internet Marketing, a Local Internet Marketing. The team of experts at Localize Internet Marketing strive to deliver targeted local results to their customers by utilizing Internet marketing techniques such as Generating More Leads.
 
What to prioritize when implementing the pay per click marketing
Written by Sean Galusha
Friday, 12 June 2009 06:54
1 Comment
by Sean Galusha

To get the desired benefit in using pay per click marketing, there are important things that you need to follow to make your campaign more successful.

One important consideration is the budget – how much you are willing to spend for the advertising campaign. It is important to set a reasonable budget for your pay per click marketing. As such, you should be able to determine that the cost per click of your advertisement should not be more than the profit you will gain per click of your ad.

Another important thing in PPC is to monitor the percentage of clicks to your site that are converted into revenue. You have to make sure also that you set measurable results of your PPC campaign that suits your business.

Also very important in pay per click marketing is the choice of good keywords. Good keywords are those that are relevant and specific to your business. This is also a very important factor in making a successful pay per click campaign because this will bring the right people to your site.

Broad, non-specific keywords should not be the focus in pay per click marketing. The nature of online searches nowadays have changed and evolved, so your PPC campaign should adapt to the attitude of online users.

Online surfers nowadays are knowledgeable and skilled in searching online, and the trend has gone from typing single keywords to very specific two to three-word searches. Most often, online searchers are using very specific keywords to generate accurate results.

And more importantly, it is recommended that once you bid on a certain keyword or term then these should be monitored and updated on a regular basis.

There are some factors that will come into play that can affect your pay per click marketing campaign. Search patterns may change frequently, and internet user behaviors may shift too which may require you to change your PPC strategy.

And there should be important monitoring on your part in order to track your position of your PPC listing online. There will be times when another publisher will beat you on the bid and the ranking and you may need to re-tool your PPC strategy.

About the Author:
Author Sean Galusha is the founder and CEO of Localize Internet Marketing, a Local Internet Marketing. He and his team of experts focus on delivering targeted local results to their clients through the use of Internet marketing techniques such as Generating More Leads.