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Posts Tagged ‘PPC’
Internet Marketing? Have Some Snake Oil, Too

Internet marketing is a sham. It’s a pseudo-industry created by people who want to take your money. That’s it.

Roll your eyes if you want. I sound bitter, yah? But the truth is I’ve watched these kinds of trends come and go over the years, and internet marketing is a classic example of snake oil.

ANYONE – and I mean anyone – can build a web site or have one built for $250 or less. Go to a template site, buy a template and set up your site. Bam, you’re done. Or use a free site like WordPress.com. Or hire someone for $150 to build it. Whatever, you’ll get 90% of what you’d get by paying someone $10,000.

Second, the only thing you need to succeed in internet marketing is decent content. If you can write halfway decently, then you’re totally OK in that department. Can’t write? Don’t want to? Guess what! You can go to Elance.com and hire someone to do that, too.

Think an internet marketing consultant can help you get a top ranking in the search engines? Think again. No one outside of Google, Microsoft and Yahoo! knows what makes a site rank. So paying an ‘expert’ to move you up gets you nothing.

Even if you do hire an expert, and even if they do know what they’re doing, you’re up against competitors who’ve put years into their own sites. You’re not going to beat them in any decent amount of time.

How do you tell the scammers from the real marketers? It’s impossible. Look at 10 internet marketing sites. Bet you can’t tell who’s for real and who’s not.

It’s way too expensive. One guy told me he’d charge me $5000 a month for an SEO campaign (search engine optimization). $5000?!!! I’d have to quintuple my sales to make that pay. Forget it.

But the real kicker was when someone told me that the rules of internet marketing change all the time. E-mail marketing? Worked for a while. Now spam filters and laws prevent you from using it. Search engines? They change their algorithms for ranking so often that an SEO expert told me they have no idea what makes you move up. Nice.

Do yourself a favor: Stop paying for internet marketing. Use the money to improve your own skills and market your business. In the long run, it’s a better investment

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Running Your Website The Smart And Profitable Way

As the means of doing business change, so does the world of doing business. As technology continues to churn out new and improved ways of staying in touch and interacting with business clients, businessmen and women are forced to adapt and change with it.

Anybody who runs a website knows that there is a lot that goes into the creation and maintenance of it. There is no silver bullet answer to how to make a great site on the internet, but there are a number of common factors that are present in successful sites and are lacking in those that fail.

First, one must use the aesthetic side of his or her brain, and decide exactly how he or she wants the site to look: what colors, what design, what layout, what animations, and what type face and font you use can make all the difference between an attractive and frequently revisited site and an ugly, unsuccessful one.

From there, you must understand and decide how your website is going to make money.

Currently, the most common type of website are those that connect retailers with consumers. However, of equal importance and popularity, are sites that offer users a service rather than a product. While retail sites turn a profit from the goods they sell and distribute, these service-based sites must rely on things like online advertising as a way of making money.

If you are somebody who fit this mold, the bulk and large majority of your profit most likely stems from advertising revenue. Advertisers rely on the internet in a big way to hit their target audience, just as they rely on magazine and newspaper ads. People who go to a travel site are going there for a specific reason – to get some sort of information about traveling. Therefore, a company who wants to advertise to travels (maybe a hotel chain or a car rental agency) would be wise to target these content-specific sites as a means of reaching a concentrated audience.

That being said, there are a number of ways that advertisers go about working with websites. The most common and most sensible method, however, is pay per click advertising, as it allows advertisers to pay only as much as their ads are effective.

Pay per click is a system that binds an advertiser to pay its host site every time their ad is clicked on. This works out to the benefit of parties, as neither is forced into a long-term contract that could end up going sour. For the advertiser, pay per click advertising makes sense because they only have to pay if their advertisements are successful. If they position themselves on a website that ends up being a bust, an advertiser will not be forced to pay very much money, as their ads will most likely not be clicked on all too often. Therefore, their overall losses will remain low. For the host site, pay per click advertising makes sense as it allows the owner to constantly review what ads are working and which ads are not. If you own and operate a web site, you want people to click on the banner ads that you have online, as you will see more money. Therefore, if an ad is unpopular – for whatever reason – you will be able to remove it in favor of another ad that might have more success based on clicks. Just as was the case with the advertiser, hosts are not tied into deals that can turn out to be bad and costly over an extended period of time.

In the end, there are a number of ways to make your website a successful one. As most peoples’ goal is to make money and turn some sort of a profit, be sure that you collect a fair amount from the advertisers you are in business with.

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An Introduction To Pay Per Click Advertising For Internet Marketers

In the marketing and advertising world, there are three words which take precedence over all else: return on investment. Gaining the maximum possible return on investment in advertising is almost invariably the goal of a well planned campaign and advertising agencies live or die on the ROI they are able to achieve for their clientele.

In most forms of advertising, the highly successful ads first grab the viewer’s or reader’s attention, however they can. Consider the old auto parts ads with the pin-up models. They worked. The advertising funnel begins with general readership, is selected by gaining the attention of some, and then further refined to those interested in the product being offered. This strategy also works on the internet, but only so long as the advertising is paid for on a CPM – cost-per-thousand-impressions – basis. If you pay for impressions, you want to grab attention first, and then sell your product.

Pay per click ads are something you probably see every day ” for instance, the text ads displayed alongside the search results returned by Google and other search engines. These ads can be narrowly targeted and are easy to monitor and track, along with one other feature which makes them the most cost effective type of advertising yet developed. This feature is spelled out in the name of the format: pay per click.

In the PPC world, you want to qualify your viewers as having a very high probability of being buyers BEFORE they click through – before you pay for their click. If you run an ad campaign that results in a low Click-Through-Rate (CTR), you have lost nothing. You got no results, but you paid nothing either. However, if you run a campaign with a high CTR but few conversions, you just incurred a big bill from your vendor such as Google AdWords, but achieved no sales.

Join a social bookmaking site and contribute. If you use a blog, ping it at pingomatic to notify search engine robots.

If someone isn’t going to buy your product, you want to discourage them from clicking. Don’t worry that having a low CTR will hugely inflate the price you are charged for your ads. Within limits, this is a vastly over hyped fear. With PPC, low-key highly descriptive ads are the real winners.

It’s invisible because your visitors will not see it as they do others. Whenever a visitor wants to leave your website, a page containing the ads would appear showing search results. When you take heed to this strategy, you will see a drastic increase in your PPC earnings.

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