Social Media marketing is the fastest growing marketing technique today. Social media marketing is the type of planned marketing efforts that lead to the “Viral” spread of a company’s message. Unfortunately most marketers do not understand social media, let alone marketing in the social media market.
Social Media, also known as Web 2.0, is an evolution in the history of the internet. This evolution empowers consumers to take control of
the content on the internet through social networks, online communities, blogs, wikis, and more. The main difference between Social Media
and the old model of the internet is that consumers control the content on the web not just the corporations. The content published by companies with monetary motives is quickly weeded out and buried by fresher more entertaining or educating content.
This new model creates interesting new opportunities for companies that are willing to engage the consumer. When done effectively, the
message shared with the consumer is spread virally drawing attention to the company that initiated the message. This viral message creates
several positive results. First, it attracts new previously unreached consumers to the company. Second, it generates internet content that
is tracked and indexed by Google and other search engines. This content naturally increases search engine ranking and draws additional consumers.
For all of its benefits, there are a few drawbacks to social media. It requires a new approach to marketing. The two most popular approaches are Social Media Networking and Social Media marketing. These new approaches in the new model can be difficult for traditional marketers to change course and embrace. The tactics and techniques used in the past are no longer relevant in these approaches. In some cases, using traditional
marketing tactics in a social media environment can seriously damage the reputation of the company since overt sales pitches are frowned upon.
Networking in a Social Media environment requires a change in the way companies views their target market and the approach to reaching
them. In this new model, every customer is a potential marketing partner. Every interaction with the customer has the potential of becoming either a marketing opportunity or a blemish on their reputation. Companies must now engage consumers and treat them like marketing partners to be effective at Social Networking.
Social Marketing, on the other hand, focuses on leveraging Social Media networks to expand the reach of marketing efforts. The goal of Social
Marketing is multifaceted. First, share content on social platforms to increase visibility. Then, initiate the viral spread of this content. Finally, encourage the continued mention of content on blogs and networks to continue the spread of content. Each of these three efforts is monitored by search engines and will naturally promote higher search engine results. Creating natural SEO links to the advertiser’s material.
Social media marketing can have a huge impact on your marketing plans. It can either extend your reach or send your customers running scared. A solid understanding of social networking, social marketing, and how they interact will increase your chances of succeeding. Just like in traditional internet marketing, you have a variety of Social Media tools that can be used to promote their vision. Just like traditional marketing, the tools or platforms used should be considered carefully and leveraged to promote the company in the best way possible.