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Posts Tagged ‘search engine promotion’
Rockstar Seo without backlinks
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Seo without backlinks – Part 1

I thought I would call this article seo rockstars or seo bia*ch*s in the trenches but its not really corporate sounding you think, and who knows if some well meaning secretary won’t innocently pick this up and read it to her stiff upper lipped boss.

seo without backlinks

seo without backlinks

One day someone will write a book about the guys and gals who defined the landscape for search engine reverse engineering. I know the rather “proppa” term is search engine optimization or search engine promotion or just plain seo but the truth is that “reverse engineering” is really and truly what everyone and their scientifically inclined mother is attempting to do with the Google algorithm.

We hit position number 6 in the serps ( search engine result pages ) for the term marketing, and last week, we hit the number 2 position right behind Wikipedia for “internet marketing”. The first has an uneven competition level of 300 million plus, so my cat thinks this is quite an under-achievement. Don’t mind my cat, its rather not impressed with anything much.

So, we have decided to celebrate by basically giving away all our seo secrets. Yes, you heard and read that right. We are ready to give away  the secret sauce.

Secret sauce giveaway – seo without backlinks

Our peers are just gonna freak at this but here goes. To rank near the top of the search engine and make half a quillion dollars dees is ze sauce. In a nutshell.

  • Write uniquely original content and ensure that your keywords are found in your title, a few times in the article and it will help greatly if they are also in the h1,h2 and h3 tags as well as in anchor text on the page.
  • The page should have no more than 3% density for the keyword phrase ( because otherwise it looks and acts and walks and talks like spam )
  • If you have a wordpress blog and use a plugin like ultimate seo, you can automatically add a few links to that particular page from other internal pages by using incoming autolink anchors.
  • If you have a wordpress blog and you are not sure of your onpage optimization, then use Tan’s simple but effective SeoPressor product to help you achieve a 90% or better score on the page. After you achieve your 90% score, detone the keyword phrase in the article by using synonyms where possible so that the article doesn’t end up looking like 3% spam on a certain keyword phrase. At that point, you are ignoring the seopressor score.

Astonished yet ? – seo without backlinks

OK, my friends. That’s it.

That’s usually all you need to do.

Yes, really. That’s it. Perhaps you didn’t need an seo consultant after all, lol.

Ok, so you want an explanation!

So, Why exactly does this work ?

Here it is.

What I described above is exactly what Google, Yahoo and Bing are hoping a mom and pop organization will do.

So, what about that day job that so many of us seo get paid to do late at night ?

The one that is humorously not called seo without back-linking. Ahhh, good question.

Google is hoping that there should be no such job description as a backlinker, since it’s a position that generally **contrives** to make a site look more popular than it really is.

And in Google’s perfect world, all seo specialists would find full time employment on a space station without an internet connection.

CraigsList Ad : Mom and Pop looking for seo without backlinks

seo without backlinking

Mom and Pop's Seo

How many mom and pop operations around the world will pay or even know to pay for backlinking services? Ouch, thats the wrong question.

How many Mom and Pop businesses will even know they need seo ?

Probably less than .000001%  — Nobody knows this number, its just too small.

So, the point is, not withstanding the Google Page patent or Hilltop patent, since most businesses need to be seen online and will not be employing backlinking strategies, Google and other search engines must find a way to determine how uniquely relevant content should be shown to users.

Vote popularity – the Page Patent

In the past, they have generally let other users vote by counting the number of backlinks to a document or site. However, this gets abused by specialists who do nothing but vote correctly and with absolute surgical precision again and again for their commercial clients.

So, think about it, how then does Google know what to show ?

When you come up with an answer, pass it on to us and we will pass it thru to our Google representative who will probably scratch her head in puzzlement. The truth is, this problem is a major conundrum for Google.

Here, let me re-phrase the problem  again.

The small town seo problem

How does Google show results for the hairdresser down the street, if that hair dresser puts up her site but focuses on being the best hairdresser and does no backlinking. Over a 6 month period perhaps 4 clients may make reference to that hairdresser’s website but certainly not using the keywords that the hairdresser would like.

And yet, this is one of the best hairdressers in town and is generally very well liked by a town that generally doesn’t even use the internet well – btw, that’s my town of 200,000 people.

And the 3 auto mechanics, 4 pizza shops, 5 chiropractors, 6 dentist offices and so forth and so forth …  how exactly do they all get seen in the search results if they have few or no backlinks?

Google local business renamed to Google Places is an option, but other than this registration process, how really were these fine businesses going to be found.

Google simply has to go back to basics and hope for a well formed, well written unique piece of work that Google can then compare for category, uniqueness, regional locality amongst other factors in order to represent that business or individual in the search results.

seo without backlinks

Voting for your own site ?

Who gets to vote

So, what am I saying here?

… certainly not that backlinks are not important but simply that in tens of millions of cases, in order to rank Google simply hpoes  to work with  well formed unique pages/websites that they know could be important and have no backlinks.

Further, we are saying that the Google algorithm must therefore somehow be able to fairly reflect this non-voting anomaly even when some competitors have tens of thousands of backlinks or votes.

Other than sheer conjecture, do I have one shred of evidence to prove this?

Yesss, I do. A halloween website specialist did a live online event last year where thousands of people sat in and listened and watched as he discussed micro-sites and how his halloween sites ranked in the top 3 on google for their terms with little or no backlinks. Yes, I still have the video and no I am not putting that 90 minute monster  up. You can ask the wonderful gentleman who runs microniche finder for it, but that’s as much of a hint as I am giving away.

Anthony over at NicheATM and dozens and dozens of his cohorts are putting up thousands of one page websites that have a highly strategic balance of content and they are ranking on the first page of google for their domain names which are in fact search terms. In Anthony’s video, he showed us other webmasters who had caught the trick and who were also doing the same thing.

And just so you know, they are not putting up websites for terms like “peanutbutterjellystripeddonuts” which no one is competing for but for terms in the extremely competitive insurance industry which in case you didn’t know has massive competition and adword costs in excess of 10 dollars per click.

And no, we are not advertising Anthony and his service. To the best of my knowledge nicheAtm is now closed to the public.

The point being, only that, using this particular Google loophole ( Gosh, I hate cliches ) that Google must allow in order to show mom and pop website content, tens of thousands of sites with no backlinks are sitting right up there with the big boys who have massive teams working on building networks of backlinks.

At this point, you must be asking, “Hey big shot, long winded, shiny head, forked tongue writer – have you personally done this no backlink show up in top 10 thingy yet ?”

For a quarter of a beat between heartbeats, I realized that I was dreading this question. But the answer is …

Ranking – seo without backlinks

Yes. I have 3 websites that I totally forgot to *vote* for, and 2 more left intentionally adrift. They all rank in the top 10 for their primary search terms which are their domain names.

  • Two of them, related to Ardyss, are in the top 4 for terms with searches of about 2-3,000 monthly.
  • Two related to auto service ( brakes, service ) are both number 1 in their region
  • One related to pearl earrings is number 2 or 3 on many google datacenters

In another case,slightly different case, a minor real estate site, fly condo toronto ( no backlinks ), pushed one internal link to my primary realestate site torontocondos-forsale.com which caused the latter to rank in the top 3 for fly condo toronto. This latter is an instance of the micro-sites methodology which for the most part really doesn’t represent typical link building either. But it does illustrate the “Power of One”. Ok, that just sounded classic, so i threw it in there, but truthfully 1 backlink is not backlinking.

I know those are not howls of protest that I am hearing from my seo peers !

Update – seo without backlinks – exactly 1 week later

This article entitled Rockstars Seo without backlinks ranked in the top 5 on 5 major search engines sometimes within the first 3 hours. After 72 hours, Google started ranking the excerpt of this article which is on the front page of the site over the actual article itself. The effect of that is that the front blog page of the site does not use “seo without backlinks” as its title and the article slid from position 3 and 4 and 8 on the 5 search engines to page 2 on google and page 2 on bing.

The reason that this happened is that the front page of most websites carry an enormous amount of domain trust and usually have the best page rank of the site since most linking structures on the site point back to *Home* which is the front page.

The answer to this would be to either take the Excerpt of the seo without backlinks article off of the front page ( which for purely idiotic testing reasons I am not about to do ) or use backlinks to prop up the status of the desired page.

I am not about to use backlinks from other sites on an article that claims boldly to be about ranking without backlinks ( as that would defeat the purpose right ? ) however, as I mentioned above the ultimate seo plugin does allow backlinks from within your OWN site. It can take a few days for the search engines to see that but it does work. So, “Rockstars seo without backlinks” has dropped to page two, but I will update this in 72 hours and let you know what happens when internal links start kicking in.

Warm Regards

Trevor Weir – Article RockStar, seo without backlinks

Tags, seo, search engine optimization,backlinking,seo without backlinks,seo strategies,search engine optimization no backlinks

 
Writing Quality Website Content

Writing is a form of expression which has extensive and fascinating past. It was the way of documentation in the earlier period and continues in the current days as well. Though computers, type writers have taken the place of the pen as the recent and faster modes of documentation, the significance of writing itself has not lessen a crumb.

Writing articles not only requires good lingo proficiency, but you should also have fine locale awareness of the topic. While writing content for websites, research your topic scrupulously so that it’s easier to write and the information in your article is spot on. Plus, strong honest sentences make up a stronger write-up. It is better not to make use of repeated words. They make write-ups look old and might turn off the readers.

With the aim of grabbing the readers’ interest from the first line, come up with a good starting paragraph to your write-up which explicates the topic. Always remember that ‘well begun is half done!’

One more thing that should always be kept in mind is to use simple words. Not only does it make writing easier, it also makes it easy to be read. Websites get hundreds and thousands of visitors everyday. The write-up should be simple and understandable for all. Also, avoid using acronyms, or words from specific region or language.

Always remember to stay precise. While writing content for website, try to stick to the given topic. Don’t put in unnecessary details or explanations. Try to capture the reader’s attention from the first line and keep it that way till the end.

Lengthy write-ups require more absorption to read. Also, longer articles aren’t read as much as shorter and particular articles. So try to keep on to the point while writing and do not insert in pointless details. It’s important to write in shorter paragraphs, as longer paragraphs can cause misunderstanding.

Learning to type is a great help in writing. It lessens the chances of making mistakes. The quicker you are at typing the more you can write. Also, faster typing means finishing work more quickly. To avoid repetition, do not use the copy and paste technique.

Books and websites are a good source of information but write in your own words as that will make your content more creative. You should try to put in different words, proper punctuation and interesting facts to make it more appealing. If you put in information from other sources, it’s always better to cite the source.

Before writing, make up a sketch of your thoughts. This assists in keeping sentences in their place. It also works as brainstorming, and helps to think of more points. Fiction writing is diverse from non-fiction. Facts and dates in non-fiction need to be checked and accurate. While writing fiction, think of a plot first and then start with your story. A story with an argument is more attention-grabbing. Always remember to revise your writing at the end to reduce the chances of oversight.

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Hiring Freelance Website Content Writers

There are several advantages of hiring freelance website content writers. The major advantage is that you get quality work. The articles are designed and written to make your website attractive.

When web surfers visit your web site and see worthy content written on it they are going to pass the word around and more people are going to visit your web site and it is going to produce more business for you. Freelance writers are good in writing quality articles and looking for a good web content writer is easy. Plus, it’s economical.

A good quality web content writer will create a top quality web content page and will place important words in such a way that you will robotically get more and more hits on your web site. The other benefit is that you get to pay after you have seen the work produced or the web content writer shows you some of his/her model job.

You know your work and the web content writers know their profession and you need web page architect to make web page for you, similarly you desire web content writer to write the web content for the site. You may not be a good writer, but you know what factors of your work are of prime importance and you want them to get highlighted. Plus you may not be having the time to write the web content. So you tell the web content writer about you web site and what the highlights are that you want to put stress on.

After that you reach an agreement on the payment and the deadline by which you need the web content. You can also get multiple web content writers to write your web content for you and then you can select which one you think suits your requirements. You can also consult with colleagues or friends over which web content suits and then go with it.

Many companies and institutions hire web content writers to write for their web sites. Everyone wishes to make a web surfer visit at your web page and get impressed by the contents and further get convinced to do business if possible. This is an art and demands skills and this skill is rare.

Web content writers have this talent set and are keen to sell their skills. Don’t think finding an excellent web content writer is going to be an impossible task. All you need to do is to hunt on the internet and you will find quite a lot of web content writers.

You can also read their sample work before contacting them. Their charges are reasonable and the choice is tremendous. If it’s a company that offers web content writing, going with them is better than going with a free lancer.

As web content companies pay editors who verify a web content article before giving it to the customer. They employ a group of web content writers and select the individual who will suitably meet your needs. So what you will get will be of top quality, well written and free of any grammatical errors.

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