To become indexed into the top ten search engines throughout the Internet, a company could engage in several different marketing techniques once they have created a unique website to draw in customers and the search engines. Similar to a listing in a phone book, the search engines will list all the businesses under the same category, however, it is in the amount of keywords and a special formula that determines the businesses place on the index.
Most people who use search engines will put the keyword in the search box and then when the search engine brings back the list of that item, will only look at the first five listings. For example, if someone were looking for a dog school to train their dog, they would put the keywords dog school in the search box and the search engine would bring back thousands of dog schools. To narrow their search, the individual may put their city and state along with the keywords. Once they have a list from the search engine, they typically only call the first few from the list. No one wants to hunt through pages of dog school listings.
In order for a pharmacy to get to the front of the search engine listing, they would need to create their website with the correct keywords to attract the major search engines ‘feelers’ or spiders. The technique known as search engine optimization or SEO is when a website places several keywords and keyword phrases on their website, usually in the form of informative articles, and the major search engines find them and rank them according to their special formula.
When a company takes the same keywords that their customers would use in order to find them on the search engines and places them in blog posts or news type articles on their website, then they enhance their chances of being seen or picked up by the search engine’s spiders.
‘Feelers’ or the spiders that the major search engines send out are charged with locating the keywords on a businesses website and then bringing the website back for a calculation in the special formula. The search engine is trying to determine which business in a certain category has the right amount of keywords and should be listed first, second and so on.
If a pharmacy website would want to be ranked or indexed high on the search engine pages, they could use the keywords pharmacy or a variation on this in order to attract customers looking for their business. They would also be wise to vary their name in order to appear on several different categories on different search engines.
Using blog entries or articles will help a website and business with their sales as well as with their indexing on the major search engines. People like to read about what they are planning on purchasing or about a company they are buying from.
The most popular of the top ten search engines is where a business wants there website to be listed and in order to get it there, they need to use the same keywords that their customers are going to use to find them. In addition, a business must not overload their website with keywords because search engines will also flag a website as ‘spam’ if the keywords are simply sprinkled about without making any sense and in the end, a website that does this will be force to the end of the search engine list or sometimes taken off the list all together.
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