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Posts Tagged ‘seo strategies’
Link Building For SEO

As you should know link building for seo is very important. I want to talk about link reputation and link popularity. When we think of links getting fired to your website, there are two factors that we need to take into account, link reputation and link popularity. Link popularity has to do with how many links, or how strong the links are. It’s important to have high link popularity. The other thing that is important is reputation. We can have lots of links pointing to the website, but unless they’re pointing to the website with the right word, they’re not going to be that important.

What is a reputation you ask? Reputation is what people say about you. What the links are saying about you is the link reputation, whereas link popularity has to do with how many links we’re getting. It’s important to have good link popularity and good link reputation.

Let’s take a look at ways on how to get inbound links. We’ll start with what I consider to be the best and easiest way. First there are articles. Articles are fantastic because there are articles directories across the internet and there are websites that collect people’s articles, almost like a repository of articles where people will go and submit articles. For submitting the article, you get to put something in what is known as the resource box. At the bottom of all articles there is a resource box, and usually it is something that points back to the author.

You can point your articles back to your website. You might go off to an article directory, and one of the best ones is EzineArticles.com. You publish your article and the resource box you link back to your website. You would make sure you have your keyword in the resource box and link it through and also you might have the url. It varies depending on the site. Some sites will let you have more links in there, and other sites will let you have fewer links there.

Articles are the best things to do. You can get articles written- there are article services out there. You can go to rentacoder, you can go to needanarticle. You can get articles written for you, keyword optimised already and then you can publish them. An important point is that it is better to have these articles keyword optimised, and here’s why. First, you might be able to get that article to rank itself off the back of ezine articles. You might get it to come up in the search engine and rank for the keyword you are optimizing for. That’s why it’s important to have it optimized.

One other reason builds on the idea of link reputation. A link that comes from a page, if that page is on topic, is important. Let’s say we had two articles, one on dog’s health and one on the best wine. The link about wine is coming from a page about wine, so it is more important. But the real reason is, if you optimize you might get ranked in the search engine and you also might come up higher on the article directory itself. The article directory has its own search features. This can be a key feature of your link building for seo strategy.

Want to find out more about SEO techniques, then visit www.theseomethod.com for your needs.

 
How To Do SEO – Keywords

ONe of the most important things to consider on how to do seo is your keyword research. That is really what drives the search engine. What does a Google screen look like? It’s got the search box and it’s got ‘Go’. Google does that because it has no idea what it is that you are looking for. When you go to other search engines like Yahoo, they’ll have advertising and news and then they’ll have the search box That’s all it has on the website. Why does Google do that? .

What Google does is different. They figure, we know you’re going to be looking for something, we don’t know what you’ll be looking for, so why should I clutter everything up when I don’t even know what you are looking for yet. Google was much smarter and now you just enter what you are looking for and it will return relevant information. It won’t give you the other things that you may not be looking for.

When it comes to selecting the keyword, when you type in a keyword, Google has its own index. The way search engines work, they have search engine spiders. They will crawl different websites to get a picture, a map of the way the website works. Consider a website with its home page and internal pages and various links to other websites. The spider jumps on the links and follows the links around to try and discover what is going on with the web. It will jump from these links from website to website and adds that into the Google catalogue or index.

The index lists down every page on the internet. The spider has to be able to find it obviously. So that is another important thing to remember. Google won’t be able to find that page unless you’ve got some way for it to find that page. If I just create a page and load it up onto the internet and there are no links to it, it is a page all on its own, and I don’t put a link from my blog, or from other websites, Google won’t find that page. The way the search engine works it has its spider and it must follow the links to find the page.

Spiders will go through and create a catalogue of all the different pages on the internet and then it will apply its algorithm to that index to determine what it should serve up depending on what someone types in. Let’s say someone types in soccer drills because they want to improve their soccer drills and they want to see what comes up in their search. They type it in, Google will do an analysis and go through its entire index to serve up what it considers the most relevant pages for the keyword soccer drills.

Let us go back to how it will determine what is most important. How does it determine which page should be served up? We talked a little bit about how popular a website is based on how many people are linking to it. That is known as off page optimization. When we talk about off page and on page, if we look at our website, everything we do on our page, be it our meta descriptions, be it writing our title tags, our keywords, that is called on page optimization. We do all that optimizing on the page itself. On page optimization is crucial in how to do seo.

Want to find out more about SEO techniques, then visit www.theseomethod.com for your needs.

 
Off Page Optimization Strategy

A huge chunk of your seo, eighty percent, comes down to your off page optimization. Google is all about other people saying ‘He’s about wine supplies.’ It’s important to get this right, but you’ll get greater return by spending your time getting off page optimisation.

Now we’ll discuss about off page optimisation. We have a website we are trying to rank for wine supplies. Off page optimisation is all about what people are saying about you. What determines what other people are saying about you is the links and words that other people are using when they link to you. Off page optimisation is all about getting links to your page. You want as many links pointing to your page as possible that contain the keyword that you’re optimising for.

We need to think of different strategies to get those inbound links. Some links have more value than other links. For example, a link from Dan Murphy’s.com, a wine seller in Australia, to our website saying wine supplies, is going to be worth more because they’ll have other people sending links to them. They have more power than other smaller websites with much fewer links. There are different ways to get these links. Let’s go through some of these ways.

But before moving on, we will talk about sending the links. We try to replicate what happens in nature. It is not natural to have every link point to this website saying wine supplies. When we think of Dan Murphy’s, every link pointing to Dan Murphy’s isn’t going to be saying cheap wines online. What is natural is for people to link with a variety of keywords and also to link to the url. That’s where a lot of people go wrong. You want to make sure you send links to this site with your url because that’s how people think naturally when they post links on their blogs. They might link with the fully resolved url (the domain name) and that will be their link.

Anchor text is the text that is used in the link itself. We could have a link on a website that says wine supplies, and it’s selected through the anchor text. Even though it is wine supplies, that will link through to the specific page which might be the full url I was talking about. It’s also important to have links that link the anchor text, being yourdomain name. You would also link some of your secondary keywords. You would probably look at seventy percent as your keyword, so seventy percent as winesupplies. You then want to look at twenty percent to be your url, and then look at ten percent for variations. This forms the basis of your off page optimization strategy.

Learn more about SEO techniques. Visit www.theseomethod.com for your needs.

categories: seo method, seo tips, seo strategies, seo, internet, marketing, computers