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Posts Tagged ‘SMB’
The Five Essentials of the Most Powerful Web Design Strategies

There are so many challenges to designing a great website, with technology constantly changing and expectations rising so quickly. Any time you browse the internet, you are evaluating the effectiveness of every website, whether you are aware of it or not.

There are many different reasons for deciding to launch a website, but the goals will basically always be the same. Visitors should be impressed upon first sight, feel like they want to stay and feel comfortable doing so once they test different links. If your site tests the patience of visitors at any time, chances are they will be leaving without seeing all it has to offer.

Any premature exit from your site will defeat its purpose and keep and cause you to weigh the viability of features you once considered essential to your presentation. The only way to avoid this catastrophe is to start with a sound plan and see it through to the end. If you find an area that needs tweaking, it can be handled much easier if the rest of the site is in great shape. Here are the five must-do points for any well-designed website.

1. Navigation is easy. Your website must be easily traveled for it to be successful. Topping the list of consumer complaints is always this topic. Try to make it simple to get to different pages and, then, simple to return to from where they came. Cutting down on the amount of links on the home page is always well-advised, as more will undoubtedly pop up in the future. Use drop-down menus instead. Also, don’t be shy about adding highlight links to key features, even if they already have a standard link constructed.

2. Keep the layout clean. Websites are a combination of content and pictures, so the visual aspect can never be downplayed. Even the most serious and respected websites can cause visitors to leave because of bad layouts. Make sure there is an adequate amount of white space on each page and run tests on a variety of different operating systems to make sure your font styles translate across the board.

3. Different screen resolutions don’t pose a threat. Certain websites will naturally have long pages of content, whether it’s a news-based site, a blog or any other text-heavy portal. Remember that screen resolutions are different and that your site should be able to stretch in order to keep scrolling to a minimum.

4. Pages load without any significant delays. Flashy graphics can be thrilling for visitors to see, but if you see a “page loading” sign for over 30 seconds, the thrill most certainly will be gone. Try to manage these graphics wisely. Also, don’t let your site become bogged down with unused codes and other clutter which will cause visitors to get bored and leave.

5. The future is written into the plan. Since the materials you have used will definitely changing in the coming years – as will the internet itself – web design must include a glance into the crystal ball. Scale your codes so they hopefully need fewer changes in the coming time period. A review of the recent past will be helpful.

Damian Papworth realizes business owners struggle with Small Business website structural. This is why so many have basic structural mistakes. To assist he wrote the book Small Business Websites, guiding business owners on the internet in a style that is ieasy to understand.

categories: website design,web development,internet marketing,online marketing,SEO,Search Engine Optimization,small business,SMB,internet,business,marketing

 
The Five Challenges Facing Any Small Business

A many people had predicted, the internet’s rise did a lot for the entrepreneurial spirit around the business world, making startups more common than ever before. All of those good ideas which were lying in wait found a crutch to stand on while applying the timeless principles of good business. Nonetheless, the normal challenges facing small businesses did not go away.

It’s a surprising fact to many, but small businesses are actually in the large majority, while the biggest corporations make up only a tiny percentage of businesses in operation. The services provided by small businesses keep local communities functioning, while the opportunity exists for an expanded client base when the internet traffic is handled wisely. However, the list of challenges staring any small business in the face cannot be ignored. Here are the five most common challenges and how to confront them.

1. Keeping a dependable staff. Definitely one of the biggest challenges for small businesses is staffing. Can you keep your best employees once they have mastered the business? Because large corporations can swoop in and offer higher salaries, this challenge must be faced early on. It is in a company’s best interest to offer long-term security and greater independence to its top employees, as replacement workers almost never perform at the same level, at least not in the beginning.

2. Maintaining credit lines. The crisis which began in late 2008 was directly related to the credit markets, and thus the credit pinch began to affect small businesses in an unprecedented way. It is essential to keep a company’s credit rating high, making the choice easier for banks when it comes to loan approvals. Credit cards are fine temporarily, but the interest rates continue to rise.

3. Dealing with economic fluctuations. Another challenge which has moved up the list concerns the economic climate at large. A conservative approach is necessary, spending carefully even in the most robust times. If the company makes a great sale, try to re-invest as much as possible while the cash is on hand, or pay down debt so the next wave of investment will be that much easier.

4. Solving technical issues. Websites and office software must be constantly updated so the business can stay competitive, both in the public’s eye and in office productivity. If there is no room in the budget to have a full-time tech specialist, keep a dependable freelancer on call for any major issues the company faces.

5. Observing regulations. Small businesses normally handle the local regulations imposed by government agencies early on in the startup process, but it can slip off into the background once the real activities commence. To keep the operation from running into unnecessary problems, owners should delegate the regular license renewals to trusted management.

The good news for small businesses is there will not be too many departments involved when an issue has to be addressed. If the key members on staff stay focused, there is no obstacle which can’t be sidestepped.

Damian Papworth is a specialist in small business website marketing. He tries to help small business owners by helping them understand internet jargon and small business web design

categories: website design,web development,internet marketing,online marketing,SEO,Search Engine Optimization,small business,SMB,internet,business,marketing