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Posts Tagged ‘Business Development’
Why Has The Evolution Of Marketing Been Important To Business Development?
Written by Sharon Denise Talbot
Thursday, 29 April 2010 16:53
No Comments

Marketing, by definition, is simply a process that businesses use to help determine which of their products or services customers are interested in. It also is used to determine a strategy for sales and communications and business development. Marketing integrates all of these functions to create value and build stronger customer relationships. By understanding this definition it enables us to determine why marketing is important to business development.

When you have set up your marketing process in an efficient manner, you will be able to identify, satisfy and keep your customers. Customer centered marketing is the key to this process. If you are going to properly manage your business then managing your marketing process is a must. This is a change from past years when the focus of business management was production focused. It would be helpful to look at the evolution of orientation of companies from a marketing context over time.

Marketing methods had a production based focus in its infancy. This approach was most popular until the 1950′s. This meant that businesses would concentrate on the making of a given product or service. In other words the plan was that they were going to base profit on the use of economies of scale. This approach is most useful when there is a high demand for a product or service. To continue to be effective with this plan, it is also important that there is a high probability that customer demand or desire for the product or service continue to be the same.

Then in the 1960′s the focus changed from production to product orientation. This meant that companies were focused on the quality of their product or service. They would look for innovations to improve quality. The thought was that if the quality standards were kept high then people would naturally buy and use your product or service.

This is a lead in to the next step in the evolution of the direction of businesses. The sales line of attack was used in both the 1950s and 60s. Selling became the means for a business to cultivate its business model. In this tactic, the emphasis is not on determining what the customer desires. Instead the focus is put on advancing an existing product or service. The purpose is to realize the highest maximum sales. This is usually extremely successful in instances where a company has supplies of product that is no longer being sold at a rate that is acceptable to said company. This is also used in cases very like the production orientation. That is when there is increasing demand for inventory and a small chance of an adjustment in customer need for the product.

The next part of the process is to use research and development to perfect products to meet a customer’s desires. Firms will use research to help reveal customer desires. The marketing approach is the most commonly used and most effective orientation in today’s environment. This is when a company establishes its marketing plans on delivering the products or services around consumer tastes or desires. The final step is to use promotions to make sure that the consumer is aware the product is available. The effectiveness of this approach is why it is the most used in marketing.

Business Development Marketing is an important part of a business plan. Business Development Marketing has been used by Business owners for years as a valuable resource for their Business Development Marketing needs.

 
Small Business Search Engine Optimization
Written by Laura Parker
Tuesday, 09 February 2010 15:26
2 Comments

New small business have a lot on their plate when they initially launch a website and then attempt to learn all of the ins and outs about online marketing – including the illusive search engine optimization. All of this buzz in the industry cannot be wrong though and startup websites have an obligation to themselves to understand some of the finer points about SEO and the potential benefits

An essential first point to understand is the fact that small business hoping to make money through their sites can benefit from search engine optimization. It’s that simple. SEO is not one of the steps to online marketing that small business should leave out. Optimizing small businesses is incredibly valid because of the search engine traffic and potential clients that sites like Google and Bing bring to a site.

Small businesses and monetized blogs have a lot of potential to benefit from niche and targeted traffic from the major search engines. The real key though, and something not understood by all new companies launching into online marketing efforts, is that only targeted search traffic is actually beneficial. SEO is intended to allow your site to place in the search engine for valid keyword for which a potential client would likely search for your product or service.

Ideal search engine optimization on the other hand is intended to bring organic search traffic into your website with specific keywords that your target market is likely going to be using to find your business. SEO efforts, as a part of a total online marketing campaign, are intended to boost a site’s natural and organic placement in the search engine.

Small businesses have a lot to gain from SEO because the entire purpose of optimization is to bring in more highly targeted potential customers. In that way, both newly launching and existing companies can really focus their online marketing efforts through an effective search engine optimization campaign that focuses only on bringing in niche and targeted search traffic that is most likely looking for the products and services offered on your site.

The central point to all of this is that SEO has a lot of value for all small (and large) business operating on the Web today. There are both ethical and unethical ways to use search engine optimization, but the unethical tactics equate to spam. Ethical SEO efforts though are essentially one of the most important parts of launching a new online business. The main goal of SEO is to enhance the web presence of an company and better place that site in the search engines for a specific and niche keyword that is highly relevant to the optimized site.

Check out the affordable line of DIY SEO products for small businesses that are designed to better position your new site and maximize your online marketing efforts, particularly within the travel industry.

 
What You Should Do if Your Application to be an Affiliate is Rejected? How to Get Approved for the Programs You Want to Promote on Your Website
Written by Ben Moskel
Wednesday, 02 December 2009 08:55
No Comments

Not all affiliate companies are eager to accept new affiliate marketers. There are so many ways merchant partners drop the ball and unintentionally sabotage a potentially profitable relationship. Dan Kennedy refers to this type of thing as the “Sales Prevention Department.”

Many affiliates with a quality website, decent or above average traffic, experience bewilderment when they are rejected by relevant affiliate partners.

Unfortunately advertisers are not always eager to get new affiliates on board and fail to see the potential in developing affiliate relationships. To understand this, first let me explain the nature of the affiliate relationships.

First, an advertiser – also known as the “merchant” decides they want to have affiliates promote their products. Because running an affiliate program is a full-time job, the advertiser will then look for an affiliate network to operate their affiliate program.

For example, let’s assume that an advertiser decided to hire one of the big companies with a well-known brand to handle their affiliate program. The large network then takes care of all the day-to-day managing activities of the program, such as tracking sales, issuing commission checks, managing content, links, etc.

In return for this work the affiliate network takes a cut of all the sales generated by its affiliates. For example, if you are getting paid $10 for a sale, the network may be taking $3.

It is difficult to cut out the ‘middle man.’ Affiliate networks are a necessary evil. You will discover that other than issuing your commission check, big networks often do nothing to deserve the high fees they charge their clients.

That is why I prefer to work with the small mom and pop type networks. The big networks provide zero support and often fail to recognize when good affiliates apply to join a program. In any event, here are some suggestions on what to do if your application is denied:

1. Consider exploring an in house relationship. You can usually find some contact information right on the company’s website. Explain to them that you have an affiliate site, how you plan on promoting their products, etc.

2. Consider joining other affiliate networks outside of the large well-known networks. There are hundreds of smaller, and possibly more intimate networks. In Chapter 4 of The Online Entrepreneur – available at Barnes and Noble and Amazon – you will find a large list of other networks. Often these networks have the same program or comparable programs.

3. Contact the merchant via your network account. You can usually contact the advertiser via the network. Just look for the merchant’s contact information in your affiliate account. This is probably a last resort type of thing because it may take up to a week for them to route your email onto the advertiser – if they bother to do so at all.

Remember, don’t get too caught up on a specific program. There are likely similar offers available who are ready, willing, and eager to have you as their affiliate!

Ben Moskel is an Online marketer, consultant, trainer, and author. Find affiliate strategies and advice from marketers with more than a decade of online experience at Six Figure Program. Or, learn about news, events, and training tutorials from Ben Moskel.

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