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Posts Tagged ‘direct response marketing’
Can You Guess The Leading Direct Response Advertising Tag Line?
Written by Bob Cavanaugh
Thursday, 26 August 2010 11:58
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If you have not listed your phone number with the do not call registry, I can almost guarantee that you get at least one call per week, usually during the dinner hour, telling you about some once-in-a-lifetime opportunity that you simply cannot afford to miss. There will probably be a recorded message asking you to press one on your telephone keypad to speak to a sales associate and arrange shipment of some new product or service. It will normally end with the leading direct response advertising tag line, “Don’t miss this opportunity!”

This is direct response advertising at its best. There are many more ways to advertise for direct response including mailing back a post card or calling a toll free number or even clicking on an Internet link or image to place your order.

By definition, direct response advertising refers to a method of advertising or promoting a product or service in which you, the targeted customer, are asked to respond directly to the marketer. The best explanation is probably an example.

Because you are a member of several handyman and home improvement clubs, you frequently receive information about new products, books, etc. You receive a brochure promoting a big annual sale on a specific brand of power tools. The brochure encourages you to visit your local home improvement or hardware store to take advantage of the sale. This is not direct response advertising.

Later the same day, you log on to your e-mail account and find an email from the manufacturer of the power tools. The same sale is announced in stores nationwide. But you are given the opportunity to click on a link or call a toll free number and learn about a special offer only available to premier customers. This is direct response advertising.

The second example includes all four of the basic elements of direct response advertising:

1. There is an offer (advance copy of the film).

2. Sufficient product and sale information to allow you to make a decision about responding.

3. You are asked to do something specific to take advantage of the offer.

4. Multiple ways to take the requested action.

Direct response advertising is popular with sales and marketing people because it has a built in measurement mechanism. The number of responses and purchases tell the marketer how effective the advertising campaign was.

If you own a small business or professional and want more information about lead generation, view the short video, “How Article Promotion Can Drive 25,000 – 50,000 New Prospects to Your Web Site Each Month – For Free.”

 
Name Recognition And Image Advertising Do Not Make Telephones Ring!
Written by Sven Makowal
Wednesday, 13 January 2010 14:45
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We have all grown up with certain brands and images that evoke, in some cases, nostalgia. We can all imagine dreamy summer days reaching for a cold drink from our COKE Cooler – it was red and had a white bottle cap on it. Tony the Tiger was our breakfast cereal, and Hertz was guiding our parents into the drivers seat of a brand new rental car. These were big companies with big advertising budgets. We knew their names, recognized their images and we responded accordingly. But not every business is able to make it on Image Advertising.

Today an interesting phenomenon occurs with many business people when they are questioned about the success of their advertising. Over and over a similar response can be heard. “Im not sure – most of my business comes from referrals. If in fact most of their business is from referrals that demonstrates that once they have secured a client they treat them well. But it leaves a huge hole in their Marketing Program that must be addressed if they are to continue to grow at rates that referral business will never match.

There is a definite gap between how the larger companies compete in their market and how most businesses must address theirs. It is vitally important therefore to understand this delta and be able to accommodate and address it. Given the fact that not every individual contemplating self employment can benefit from a University or College degree in marketing, how do successful operations find their way to the ways that are successful. If you don’t have the money to afford to advertise like a Coke, Pepsi or Home Depot how to you attract that new client?

The best way is to make your advertising dollar accountable to you. By this I really mean, regardless of whatever method you choose to use, every dollar spent must have a measurable return so you can validate its success. The best way for small to medium sized businesses to accomplish this is through a technique known as Direct Response Marketing. One business has actually incorporated Direct Response Marketing as a fundamental underpinning of a marketing program that they provide. What this means as a user is that, regardless of your experience or inexperience with this form of advertising, you have a mentor extremely well versed in how it operates and how best to manage it. Automated Marketing Solutions is this company.

AMS provides a full selection of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tried, tested and proven methods. Their twelve years of experience in Direct Response Marketing ensures that even the beginner can quickly integrate and take advantage of the benefits of this technique. It doesn’t stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction.

The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about losing customers who misinterpreted your lack of contact. If you would like to hear more about Direct Response Marketing and how it can benefit your business visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.

Before you buy On-Line, become marketing savvy and learn more about multiple income streams using Automated Marketing Solutions.

 
Automated Lead Generation, Multi-Step Marketing, and Your Business
Written by Sven Makowal
Saturday, 19 September 2009 15:56
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When we discuss marketing we are in fact talking about relationships. We know that the favorable relationships are based on regular contact using a variety of different methods. We call our friends; send cards and flowers to our wives, and employ many other ways of demonstrating our love and affection to the people who we care about. When setting out to develop a successful Marketing Campaign we need to follow this same line of thought.

Selling today is a multi-step process. It has been demonstrated that up to 95% of the people you may touch with your advertising are not yet be in a purchasing mode, making it essential to maintain contact with anyone who responds to your marketing efforts. Build a relationship and condition them to the fact that you can be trusted and are knowledgeable about your product or service. This way when they are prepared to purchase, your company will be the one that they associate a solution to their need with.

Although the solution to our marketing challenges sounds simple, when we condense it into a few brief paragraphs, the reality is quite different. The following scenario is an example of what I mean. Imagine you attract 20 new prospects every month through your marketing and you touch base with each prospect 3 times every month. (Incidentally, contacting a prospect 3 times in a month is not excessive). Over a period of 6 months, following this same pattern, you would have to manage 1,260 contacts. If you are doing it properly you are also doing this via different forms of media. Imagine the time constraints managing this type of activity would put on your day. The unfortunate reality is that you cant afford not to do this – statistics show that you will close 75% more prospects when you DO stay in touch with them over the course of a year.

Recently I came across a company that has spent the last 12 years developing a systematic and fully media featured marketing program that has automated a multi-step marketing capability. That company is Automated Marketing Solutions or “AMS”. AMS provides a full suite of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tested and proven methods. But the most significant aspect of their development is that the entire process can be automated. They refer to it as putting your marketing on Auto-Pilot. Here’s how it works. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction. It captures leads that respond to marketing and places them into the appropriate program for follow up by the LMS itself. Very little, if any, human interaction is required. The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages.

Additional benefits of using their LMS include the retention capabilities of the system. After all, once you have sourced and converted a prospect, your next most important task is to hold onto them. Using AMS LMS means that businesses never need worry about losing customers who misinterpreted their lack of contact for apathy. Because of AMS years of experience in building multi-media marketing programs they are able to assist and teach users regarding the best methods to use as they build their own campaigns.

If you would like to learn more about Lead Management Systems and how it can benefit your business, visit Automated Marketing Solutions today. Discover how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.

If you would like to hear more about Lead Management Systems and how it can benefit your business, visit Automated Marketing Solutions immediately.