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Posts Tagged ‘EBusiness’
Making SEO Work For Most Organizations
Written by Matthew Stone
Sunday, 21 February 2010 21:02
No Comments

Competing for business using the search engines can be the tool or process your organization needs to attract more sales. Large organizations invest a great deal of money in Search Engine processes to ensure that their product pages appear frequently on search engine results. Small companies too can compete for local business by using their unique understanding of local buying characteristics.

What types of organizations or companies can effectively use Search Engine Optimization and Marketing processes? Simply put, any organization can use the technologies and techniques of SEO to attract visits and customers. There are differences among organizations though, that should be considered when crafting an SEO strategy.

Several considerations face those wishing to use Search Engine Optimization. The answers to these questions can help determine a rough SEO strategy. So before you start researching its use, examine your business and ask “is the organization:”

Small or Large? Local or National? Product or Service Oriented (or both)?

How one answers these questions impacts the way an effective SEO plan would be implemented.

Small or Large? SEO programs can be expensive for large firms. These companies compete for every customer possible using a wide product/service offering, pricing strategies and delivery options. The high volume of detail requires a great deal of human effort to handle and manage. Accordingly, optimization of the company’s website would mean careful analysis of the products being offered so that these features may be effectively presented on the web page.

Localized companies or those organizations that have a few distribution points generally don’t have the budget to invest in such major SEO programs. However, competing for business on the internet can be highly profitable if the optimization effort focuses on issues relevant to local purchasers. People purchase products from others they are likely to trust and that are located in their cities or towns. Smaller organizations can provide information on local service availability, local ownership commitment to providing customer service and support, and a variety of other locally relevant considerations. Exploiting these in the SEO program can be a very significant advantage smaller companies have over larger competitors.

Local or National Company? Large companies usually have the benefit of a central web site with lots of established traffic and link value. These companies can afford to utilize keywords that attract a lot of search traffic and competition. A well optimized internal page focused on these keywords can frequently return a great deal of traffic by itself. Large companies can also invest in ‘product pages’ or pages dedicated to a certain product type and focus on keywords relevant to that product’s use.

Organizations that do not have existing high-traffic websites require a different strategy. Link building in particular needs to the central focus of the SEO plan in the early stages to get the website recognized and indexed on the search engines. Further link-building then establishes the page as significantly relevant. Link building differs from large SEO projects in that they should include a location parameter or value for the local business. Searches for “refrigerators” will return links to websites owned by major manufacturers. Searches for “SEO Consultants in Denver” will return pages for local SEO consultants in the Denver area. Larger firms typically do not compete effectively on a local level, so this could be a significant advantage in drawing relevant traffic.

Product or Service? The web page message strategy should certainly include the value provided by the organization through its product or services. Product web pages can offer a wide variety of product feature detail, functional specifications and other pertinent product facts. Many organizations offer product pages specifically for certain product families. These pages can be uniquely optimized individually to attract the attention of people looking to purchase the products. This applies to all sizes of organizations. Product and support features are very important to present to prospective customers.

Service providers must rely on creating a value statement to characterize and quantify the value of the service provided to customers and clients. Saving money or time with the service is a good economic argument to present, but in the end, service companies have to state and restate the value of what they provide in terms customers can grasp. Service web pages an often focus on key phrases that customers would commonly use in asking questions.

Search engines are the primary method cnsumers use to research product and servic einformation. These engines are so highly used by prospective customers that any company can make use of SEO to attract new sales. However, each organization requires a specialized strategy to make it all work effectively. Developing and implementing an efficient SEO program requires a differentiated message strategy and roll out of a unique SEO plan for that company.

SEO Consultants in Denver assists businesses attract new clients via the search engines. Learn more about Low Cost SEO in Denver!

categories: Search Engine Optimization,SEO,Search Engine Marketing,Link Building,eCommerce,eBusiness,B2B,Business,Sales,Marketing,Selling,Revenue,New Business,Customers

 
Starting your SEO Strategy? Plan for the Long Haul
Written by Matthew Stone
Saturday, 13 February 2010 10:18
No Comments

Initiating a Search Engine Optimization strategy can pay off for business organizations of all types and sizes. Major corporations pay handsomely to optimize their pages to attract traffic and entice customers. Your company can compete for these same customers, though, by using a careful and patient approach to managing your web presence using simple SEO strategies. Unfortunately, this is not a quick process.

What goes on behind the Google Wall of Secrecy is anyone’s guess. Suffice it to say that Google in particular doesn’t promote a web site to high positions on its rankings within a short time frame. Of course there are exception to this, but it would appear that Google imposes a bit of a waiting period for some sites where other search engines do not. Google will confirm through examination of the page title, title tags, keywords and content, that the site is relevant to the subject area you have presented. This process takes time, so new site owners should be prepared to wait at least for a while to appear on the Google search results – especially for highly competitive search phrases or terms.

Don’t be impatient with the process – especially on Google. Site operators also need to be aware that many internet programs promising quick results or top Google placement are usually scams. Nothing takes the place of hard work, patience and persistence.

Here is a quick outline of what Denver SEO has been successfully used to bring client websites and blogs into the Google rankings.

First Week – Begin and execute the ‘on page’ processes of keyword selection, content modification, title tag creation

Second Week – Set and begin the blogging plan (find well-ranked sites and blogs to comment on)

Third Week – Search for additional relevant sites and blogs – continue blogging outreach

Fourth Week – Begin Article Marketing by writing and submitting unique pieces to submission sites and other blogs

Week Five on – balance article and blog work to build links. Update site content weekly and blog content at least weekly

This simple strategy is easy enough to execute. Unfortunately it requires a great deal of time and effort. Additionally, some literary skill is helpful in composing compelling and meaningful articles. So to use the internet to attract traffic, one will need to commit to achieving these milestones as well as find the time to do it.

Page Optimization can probably be executed in a couple of days. If a proprietor has the time to read up on the techniques of keyword selection and carefully compose the initial text and content using these keywords, a good foundation can be put in place. Keep in mind though that you’ll have to modify this content regularly anyway though, so don’t get particularly attached to a given set of text.

The Blog Plan involves building a weekly plan to not only compose relevant and useful content, but to enact an outreach plan. The content piece establishes the blog as a useful tool within a given niche while the outreach plan draws readers to your site and sets back links.

Identifying other sites in your niche in the third week expands your list of sites where comments are accepted. At this point, the search engines should identify those links on other sites that are pointed back towards your page. The more of these links, the more readily the search engines can recognize and index your content.

Article Marketing is a very time-consuming task. Including back links within the body of a useful article is hugely valuable. If you can then place your articles on relevant distribution sites, those that pick up and republish your articles will be placing highly valuable links upon their sites that point back to yours. These back links are very powerful – especially if those that republish your pieces have high page rank and are within your niche.

Achieving these milestones isn’t the end of the effort. It is important to continue to update your content regularly and to continue reaching others via blogging. Continued outreach is rewarded over time by each of the internet search engines – especially Google.

Need more sales? Author Matthew Stone and SEO Consultants in Denver can help!

Editor’s Note: Denver Seo has listed writing articles as their fourth week project however the truth is that it can take a few days to write an article, and a few days to get it approved and a few more hours/days to get it syndicated, therefore writing articles should start in the first week for implementation in the second week. Multitasking and doing it this way, will certainly get some results flowing by week 4 vs. just starting the process in week 4.

Another point to note. The primary task of creating backlinks or credibility should never rest on two weeks of work that involve blogging. Blogs come and go. For example, back in Dec 2008, we had set a number of internal writers the task of blogging respectably on about 500 blogs. These were 5-7 paragraph researched comments that were legitimately on-topic with the blog itself. In December 2009 when we went back to check to see how many had been accepted and or were still visible to google, the number was less than 10%. So, this sounds like a good strategy, but the truth is, it must be done very carefully and with the understanding that less than 1 legitimate blog comment in 10 will survive even a 1 year continuity test.

Buyer beware …

 
How E-commerce Sustains Hope In A Bad Economy
Written by Michael Kowalski
Tuesday, 19 January 2010 08:54
No Comments

In a very short period of time we have seen some interesting changes associated with the internet. When it comes to attracting adult attention the internet sits solidly in the number 2 place behind television. Another demographic change is that adults 55 years of age and over now makeup almost one third of all internet users. This means that today, more then ever before, there is more buying power and prospects available to people wanting to buy and sell over the internet with the different e-commerce or shopping cart solutions now available. Other external factors driving on-line shopping include things such as the recent gas price increases and the move to more environmentally conscious green solutions. One more buying shift will be the change from higher income level families being more likely to purchase over the internet. Because of ease of access, a green consciousness and the cost of getting around more and more people from lower income levels will turn to the internet as well.

In 2008 over $133 B US was spent over the internet in the U.S. alone and this figure is estimated to increase to over $203 B by 2013. In Canada, by the end of 2007, $13.8 B Canadian of on-line consumer transactions had taken place with this number forecasted to grow to $22.8B by 2012. (eMarketer Feb. 2009) Considering such numbers it is safe to say that any business that has the ability to sell On-line and does not is making a strategic mistake. The good news with these growth numbers is that it is certainly not too late to take advantage of on-line shopping and buying and selling over the Internet.

With all of the unpleasant economic news recently its difficult to not be adversely affected. Rather than fall victim to the negativity the various news media seem to prey on consider the possibilities that are presented to all of us through the internet. How many of us today would like to derive another income, a secondary one that allows us to provide a few extras for our family or for ourselves? The truth is there are always options for those who know where to look. Multiple income streams are a strategy that can help safeguard us while this downturn sorts itself out. Two things make it easy for anyone with a product or an idea to attract and sell to prospects. The internet’s global reach and the ability to perform e-commerce transactions with shopping cart solutions means you have a global audience for your product or service. Depending on your creativity these technologies make a second or even third income stream possible with minimal overhead. And don’t forget about the advantages of working from home. Even for those who don’t have a product or service ready to sell right now there are a number of Affiliate Programs available where all the work has been done for you. All the individual need do is source one or two that may align themselves with their pending product or service and start sooner than later. This method allows the newcomer to understand how on-line shopping and its associated marketing strategies all link together.

The internet has spawned a number of other social advertising formats such as Face Book, U-Tube, Twitter and more. This has caused a shift away from traditional and more expensive advertising media such as papers and yellow books. So, in addition to their reach advantages these new social media are providing cost containment for today’s financially stretched businesses. And this is accelerating the migration away from paper based solutions. Their reach is also a plus. Although everyone agrees that the economy is more challenging it is not bad everywhere. As in any down market there are always people and places that continue to thrive. The internet’s reach means that you have access to these markets and all the emerging and improving markets as conditions change and previously depressed areas being their economic recovery. Your presence on the internet combined with your shopping cart solution means that you are they when they are ready.

Regardless of any economy there are always people wanting to buy today and people looking to gather information to purchase later. If your product and website are convincing enough and your e-commerce solution easy to use then you will get the now buyer. But the shoppers need to be convinced. Therefore, any good shopping cart will have a capability to stay in touch with the shopper. The wise internet seller can source other technologies that can work with their shopping cart and e-commerce programs to deliver on-going campaigns keeping your prospects up to date and interested in your products and services. This means they don’t have to constantly surf your site to see when a sale or other special is on. For an example of a company with an excellent marketing campaign technology check out www.AutomatedMarketingSolutions.com. The social networks such as Face Book, U-tube and Twitter are also excellent ways to build rapport and credibility with future buyers so that when it does come time to buy, your name and product are at the top of their mind. These media provide excellent ways of measuring the reception of your products and services and gauging the readiness of the public for an idea you may have. Therefore, don’t limit yourself in how you reach out to your current and future prospects and customers.

The last two years have not been kind to large companies and some of their outdated practices have given rise to significant animosity. Ill mention AIG and let it go at that. However, we can still learn from them. For example, a February 2009 report suggests that CMOs or Chief Marketing Officers, in their list of Top 10 Priorities for 2009, list the integration of their traditional media and marketing programs with internet services as number 2. There are obvious advantages of doing this and they include reduced costs and overhead in the marketing departments. For the entrepreneur and the small to medium business these same benefits accrue. An on-line enterprise combined with an e-commerce capability, if properly thought out and marketed, can be the key to a second income and additional peace of mind. It could be a stepping stone to a whole new business. As with everything else in the world however, how effective we are in using these tools to attract, convert and retain will differentiate us and our success.

Invest in yourself by implementing your E Commerce Internet Shopping Technology today! A E CommerceProfessional EBusiness solution can be simply and quickly implemented

categories: ECommerce,EBusiness,Shopping Cart,On-Line Purchasing,Electronic Purchasing,On-Line BUsiness,affiliate programs,Marketing,Advertising,sales,business