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Posts Tagged ‘google’
A Few Legal Internet Search Engine Optimization Methods Lawyers Should Staw Away From
Written by Ken Childs
Wednesday, 01 September 2010 11:51
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Along with very little time as well as intense competition, messing around with worthless online marketing techniques is unacceptable. Having experience and trial and error, I supply to you a few on-line marketing approaches for attorneys that you should keep away from..

1. Flash websites – Search engines like Google can’t crawl Flash well. This suggests your gorgeous, flash website won’t show up in search engine results if individuals are looking for your practice. That is just too large a market to block yourself from. Including selected flash elements on certain sections of your website could be okay (I would recommend getting a professional Seo to check over the implementation of the Flash to be sure), but do not construct the whole site in flash.

2. Comment Spamming on Blogs – Leaving spam comments requires linking back to your website by leaving useless comments on different websites, blogs, and content. From a technical viewpoint, this is a waste. Almost all or your comments will be moderated by the website owner and never displayed. Those junk comments that do get posted will in all likelihood be “nofollowed” meaning the search engines would not offer you credit for the hyperlinks. If you leave a worthless, general comment, it isn’t very likely people will make an effort to head back to your website rendering your efforts a waste of time.

3. Not Watching Your Law Firm’s Identify – With the advent of Twitter, Facebook, and real-time information sharing, failing to keep an eye on your law firm’s identify on the net is a huge mistake. I do not have to tell you that your reputation is one of, if not the most, essential assets you have as a lawyer. It’s vital that you create notifications to ensure you recognize when your firm is published and can reply competently. Using a free program such as Google Alerts enables you to create automatic emails that will be provided anytime content is circulated on the web concerning you or your law firm.

4. Failure To Understand Your State Bar Marketing & Advertising Policies – I do not need to let you know that law firms are kept to a different standard regarding ethical advertising. Considering every state bar determines it’s own ethics regulations, it is essential that you take the time to find out what is allowable and what is not. Don’t pass on this crucial task to a marketing and advertising company, it isn’t their bar license at risk if something goes awry.

5. Not Utilizing Analytics – If you are not gauging the effectiveness of your firm’s website with a free, powerful analytics program such as Google Analytics, than you aren’t going to be in a position to hang with the big boys. As a way to develop, mature, and make needed changes to your strategy you will need to fully grasp what has happened, what exactly has worked, and what has not. You just can’t do this without an analytics program. There is no defense not to use one considering one of the finest ones out there, Google Analytics, is 100 % free. Get this setup today and take twenty minutes to understand how to work with it.

Learn how to build your professional reputation online with our free law firm internet marketing tools. Find out advanced law firm internet marketing techniques and strategies.

 
Use Google Webmaster Tools To Shed Light On Your Site
Written by Shane Scully
Friday, 27 August 2010 10:10
No Comments

If you are dipping your toes into the SEO waters for the first time then setting up your website on Google Webmaster Tools should be part of your set-up plan. My top 5 reasons for using GWT:

1. Site Troubleshooting – Every website owner should ensure that the coded in their website is not hindering its crawling and ranking. GWT allows you to gain valuable feedback from Google. They will inform you of any issues it has with your site and they will even make HTML suggestions. This is very important information and should be accessed by all.

2. Indexing- Google treats every page of your site individually; therefore it is highly important that all the pages of your website are indexed. Only when your pages are indexed will they start appearing on Google search results. If you decided to target a new service and created a new landing page for this targeting keywords related to that service, then you want to make sure that Google will find your page.

3. Link Analysis – Inbound links are possibly the most important ranking factor. Gaining any information on the links pointing to your site is highly important. As Google is the most popular search engine, finding out what link records they have is very important. GWT can provide information on both your inbound links and your inner links.

4. Geographic Target – If your website is solely targeting Ireland and you have a .com TLD then your website is at a disadvantage on local search engines. Most people search through local search engines like Google.ie so it is important that you level the playing field. Ideally your website should have a .ie TLD but for many reasons this option is not always available to businesses. To fix this you can set a geographic target in GWT. Google will then associate your .com website with being from Ireland.

5. Indexing – If your web page is not indexed then that page cannot appear in the search results for the key phrases that it is targeting. It is in your interest to ensure that all your pages get indexed. This is especially important for very large sites. The best way to ensure this is through submitting XML sitemaps through GWT.

The search engine optimisation experts at JumpStart Marketing can help your site to be an online success story. Contact our SEO Agency today.

 
How To Start Your SEO And Internet Marketing In Seven Steps
Written by Adrianna Noton
Thursday, 19 August 2010 09:34
No Comments

SEO and internet marketing process look very complicated for a novice. Many business owners choose to hire an expert to do it. However, if you do not have the budget for that, you can optimize your website and market your products and services online yourself. To make this process easier, you can break it down into seven steps. This will help you plan and execute this process.

First step is to set up your own website. It is very important to do so as this website will act as your frontline for online marketing process. It is important to buy your own domain and rent a hosting space instead of using free services. Independent domain will make your business looks more professional and you also gain a SEO advantage. You can hire a webmaster to set up your website or set it up by yourself.

Start simple. Use website template and design that is easy to install and navigate. Although fancy websites look interesting, many readers actually prefer simple but informative website. Put in the most basic information about your products and company. Write your shop or service policy as clearly as possible. It is best if you add a Frequently Asked Question section on your website. Do not forget to put in your contact info so that readers can reach you. It is preferable to put in your phone number aside from email address. Some people prefer to speak directly to someone rather than using email.

People like pictures. Pictures can be the selling point of your products, especially since your customers cannot touch or see the items directly. Your photos need to look professional and interesting. If you cannot do it yourself, you may need to hire a photographer. Upload these pictures to your website and insert them between content.

Next step is optimizing the website you have built via SEO. To ensure that search engines will crawl your website as soon as possible, you may need to manually submit your website address to them. After that, include important keywords on title, header, and content. These keywords must be relevant to your items or content. Do not use excessive keywords or search engines will penalize you, so only use trustworthy Internet marketing practices.

Social networking sites are more important than ever. It is recommended that you have at least Facebook and Twitter account. On Facebook, you need to create a separate page from your personal account that acts like a fan page for your business. Similar with setting up your website, ensure that relevant information is filled and make the page look attractive to visitors. Add buttons that link to your social networking sites on your website.

The purpose of social networking sites is to build network and interact with people. When you first start, share your page with your immediate friends, friends on your friend list. These people may be your family, friends, or coworkers. You may also ask them to help them tell their friends about your website or business. You need to keep updating your page with relevant info. Posting sale and special offer is a great idea to keep your readers interested.

You might want to consider setting up advertisement as part of your SEO and internet marketing process. Your advertising strategy may include placing ads directly on high traffic websites or using popular advertising services such as Google Adwords and Facebook ads.

Consult the top search and social media marketing firm in Canada for more advice on Montreal SEO as well as other web-based processes. Our panel of experts have diverse expertise in a wide array of SEO Toronto strategies.