1. A real web presence
Whether you are doing affiliate marketing, putting up pictures of the kids or starting your own business, your own domain name makes you an identical on the Internet. It is the first necessary step to building credibility. Of course, you ought to have a decent site for people to land on, too.
2. Gives you a promotional focus
When you devise a good domain name, that puts you into business immediately. You can use that domain name as a motivator, something to “pull yourself” into doing business. If you haven’t developed other promotional materials or compelling “value propositions” then start promoting your domain name itself until you do.
3. Professionalism
Be honest, now, which link are you more likely to click on: http://www.spamway.com/distribs/clone44 http://tinyurl.com/sli34cc http://www.sooperPCdeals.com The first one is just like thousands of others and gives no sign of being done by a professional business. The second one screams, “I’m an affiliate marketer!” The last one exhibits at least a bit of thinking and personality. For this example, hundreds of thousands of people have clicked on a Power Mall website. It is likely that people will click on the last one because it has clues to what you’ll see there and isn’t a “cybercipher.” You need to present yourself as a real, live business.
4. Flexibility for the future
If you are serious about doing commerce on the Internet, your own domain name is a first sensible step. You will also be capable to spin off ‘subdomains,’ sort of like divisions of a company, by adding a directory like this: repairs.sooperPCdeals.com. You can maneuver a bit with your own domain name, and not at all with abbreviated URLs.
5. Dead easy (and inexpensive, too)
You can have your own domain name for under $10 per year, sometimes way under. Hosting can also cost you about that much. For $15-20 a year, doesn’t it make economic (and every other kind of) sense to put these tools to work for you?
6. Your own, unique e-mail address
Once again, this goes to both credibility and personality. It is far more comforting to a potential customer to see salesmanager@sooperPCdeals.com than some undecipherable abbreviation or an address that promotes AOL.
7. Freedom to expand
With your own domain and website, you can promote and sell whatever you like. Some ISPs’ free hosting does not allow shopping carts, and then you will be redirecting people all over cyberspace trying to get a payment. Take people to your own website and forget about all the busy work and jumping through virtual hoops.
8. Capturing information
ISP hosting is limited in numerous cases, thus using your really own auto-responder to gather contact data may not be possible. With your own domain, you have no such limitations.
9. Independence
With your own URL and website, you can change your content at any time, add and remove pages and functionality, add new links or and maintain a single presence through it all.
10. Memory and usability
Look back up at those website names in #3. Which is easiest to recall? Which will look best on a banner or business card? You know the answer. The benefits of having your own domain name cannot be overstated. Your domain name is the cornerstone of your Internet enterprise and is your foundation for building a successful online enterprise. Be yourself, take charge-and think up a good one!
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