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Posts Tagged ‘internet marketing tools’
Eight Internet Marketing Plan Essentials
Written by Bob Cavanaugh
Saturday, 28 August 2010 09:44
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If you are trying to sell something and you do not have an internet marketing plan, your business is toast. It is that simple. According to a recent study, 98% of people interviewed said they would research a purchase online before buying. If you are not attending to the internet marketing plan essentials, there is a very good chance that your ideal customers don’t even know you exist.

You might have a traditional marketing plan. Do not think for one minute this is enough. Without a comprehensive internet marketing plan you might not have a business in a year.

Elements In Your Internet Marketing Plan

Search Engine Marketing – research the best keywords and optimize your website and other content for those keywords to have your site on the first page of search results. This simply cannot be overlooked in your plan.

Content Development and Marketing – Content is king. People want the information you can provide to the public that will answer their questions, meet their immediate needs, and show them that you can provide additional help through your products and services.

Lead Generation and Management – Next in your internet marketing plan must be actions to engage them enough to get permission to contact them again and help them move from sales lead to customer. Then you need to keep them as customers.

Public Relations/Media Plan – Optimized press releases can boost the visibility of your company as much as anything else you do.

Blogging and Social Networking – Absolutely critical, this will help you demonstrate the relevance of your insights and your information, as well as your products and services.

Advertising – It is just as important to have your ads in the right internet publications and on the most important websites as on local billboards and in the local paper.

Website Development – Your website must be more than a brochure. It must be a sales tool and a marketing tool for your business. This vital part of your internet marketing plan is accomplished through both site structure and content.

Email Marketing – Nobody can afford to overlook the most effective method of communicating with prospects and customers.

These are the elements of a good internet marketing plan. Each of these elements will need to be given equal attention and frequent updates. If you give adequate attention to each of these elements of your internet marketing plan, you can expect to see significant increases in the growth of your sales and of your long-term customer base.

If you are a small business owner or professional and want more information about lead generation, see the free video, “How Article Promotion Can Drive 25,000 New Prospects to Your Site Every Month – For Free.”

 
The Top Ten Internet Marketing Promotion Methods
Written by Bob Cavanaugh
Saturday, 28 August 2010 09:43
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There are countless ways to promote your small business or professional firm. Internet marketing promotion is the category of promotions that are somehow most difficult for many people.

I’d like to clear up some of the confusion by listing the ten tactics that are necessary for successful internet marketing promotion.

1. Company website. It should be organized to move visitors to buy from you and it should be written to give them the information they need to make a buying decision.

2. High quality keyword research. Each page of your web site must be optimized for a single keyword.

3. Google Adwords. You need at least one or two campaigns. How much you do depends on how much money you can spend. You can set a limit on the amount you will spend each day. It will help to get traffic to your site.

4. Search Engine Optimization (SEO). Keywords people are using change. So do search engine ranking formulas. The point of internet marketing promotion is to help people find you and your web site.

5. Email Marketing. This is the most affordable way to stay in touch with your customers and prospects. Use it for company news, special offers, follow-up, new product or service information, gathering information from customers, and more. Even a monthly newsletter is an important internet marketing promotion.

6. Free Stuff on your Website. Depending upon the kind of business you operate, this could be a free gift, a loss leader, or information (fact sheets, articles, special reports, e-books).

7. Media Relations Program. Regularly publish press releases.

8. Social Networking, social bookmarking, blogging and other Web 2.0 tactics, including commenting on other sites, blogs, etc. This is the newest approach to internet marketing promotion, and the most effective.

9. Article Marketing. This is a very important way to build recognition and to create more links coming to your web site.

10. Paid Advertising. In addition to using free classified ads, you will almost certainly want to supplement your other internet marketing promotion by placing a few paid banner or other ads on key sites that are relevant to your business.

If you pay attention to each of these kinds of internet marketing promotions, you stand a greater chance of being successful.

If you are a small business owner or professional and want to learn more about lead generation, view the short video, “How Article Promotion Can Drive 25,000 New Prospects to Your Site Each Month – For Free.”

 
Internet Marketing System Selection Cautions
Written by Bob Cavanaugh
Saturday, 28 August 2010 08:54
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Before you can decide if you need an internet marketing system, you must understand that there are at least two meanings of “internet marketing system.” Here are definitions of each.

By one definition, an Internet marketing system is “guaranteed success” business in a box. It offers pre-written ads and a list of places to put the ads and a ready-to-upload website. It also comes with the sure-fire sales pitch you need to sell the products for the business.

If you believe the marketing materials, the person offering this system is phenomenally successful. You are told that you can also get rich. But be sure to read the fine print that advises that these results cannot always be duplicated. In short, somebody claims to have become rich with these products. He is now earning more money by selling his “system”.

Ask yourself two questions, please: “If this business is so successful, why is he sharing the customers and the sales with thousands of other people?” and “How many total possible sales can be made before there is nothing left?” How many people will be trying to make the same sale to the same person?

An Internet marketing system, by the second definition is “an internet marketing plan that presents a specific business to the world using known marketing practices.” This Internet marketing plan uses the many common marketing tactics in ways that are specific and appropriate for both your business and your customer.

Your Internet marketing plan is informed by your customer knowledge, your innovation, and your insight into how the product meets customer need and desire.

Your research will produce insights into customer needs and desires, the competitive landscape, and your competitive advantages over the competition. It will speak the language of your ideal potential customers and it will focus on effectively moving those people to an informed buying decision.

The two are clearly not the same. Effective internet marketing systems are business and product based as much as they are audience based. The question is whether you trust your business and your product or service or you want to invest your future in a business-in-a-box internet marketing system that will compete with other mirror images of the same business.

If you are a small business owner or professional and want to learn more about lead generation, see the short video, “How Article Promotion Can Send 25,000 Visitors to Your Site Each Month – For Free.”