Affiliate internet marketing

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Copywriting is a great career. It is one of those jobs that can weather a recession pretty well. Since businesses need to advertise their products, despite the condition of the economy, they will always need copywriters to do it effectively. A good businessman knows that cutting the advertising budget only means weaker sales, so there is always a demand for good copywriters.

Furthermore, freelance copywriting combines the security of copywriting and the benefits of freelancing into one great career. Freelance copywriters get to dictate their own work schedules, workloads, and they can work from anywhere that has an Internet connection. You can also make more money freelancing than as a regularly employed copywriter. As a freelancer you can take on more projects if you wish to bring in more money and you don’t have to split your profits with an advertising agency or parent company.

Freelance copywriters work on a project-per-project basis. They apply for a project, the client examines their bid, and then hires the copywriter. The project usually has a deadline, but other than that you can work whenever you want. Just make sure that you manage your time well because missing deadlines will hurt your career. When you’re just starting out you will need some help finding work, so here are some starter ideas on how to find work as a freelance copywriter:

Go Online

Freelance copywriting has found its success on the Internet. The World Wide Web has now opened many doors previously closed. The easiest way to find work is through an online freelance marketplace like www.elance.com. These sites help copywriters and clients find each other. You can build a profile, post examples of your work, and bid on projects. These sites can also automatically alert you to jobs that you may be interested in.

You should construct a website. A website can host some of your work and act as a shop front window to potential clients. Your site needs to be easily read, neat, and professional looking. A sloppy site won’t get you any clients.

Build Your Network

It is very important to network with other copywriters in order to get your name out into the industry. If no one knows who you are then you won’t get any clients, despite how good you may be. You should go to seminars with other freelance copywriters and start letting people know you exist. You can also try to team up with other copywriters on big projects. Do some work for free in order to build a client base and generate some testimonials. These things will help get your name into the industry.

Educate Yourself

No matter how skilled you currently are, you should always work to educate yourself and improve the quality of your copy. Since your writing is the foundation to your business, you should work extra hard to keep yourself competitive. There are plenty of online tutorials that help teach freelancing strategies. There are also different coaching course options by successful copywriters. These allow you to learn from the best copywriters out there and incorporate their success into your business. Check out some books by Dan Kennedy as well, he is a foremost expert in the field and his books can help you greatly.

You should also write everyday. Stephen King once said that writing was like working-out at the gym. You only get stronger if you go often. The same is true for writing, the more you write the better you will get. Therefore you should write some everyday and try to mimic those great writers before you. This will help improve your copy immensely.

Hopefully you found this article helpful. Freelance copywriting is a great career with a lot of freedom and benefits. If you think freelance copywriting sounds good, then you should do some more research to see if it is right for you.

By Trevor Weir

The term Niche marketing is bandied about by online marketers like it’s the cure for all ills. You can’t turn around in one of those heavily trafficked internet seminars where thousands meet to “find the cure” without running into half a dozen splinter groups discussing the merits/demerits ( but mostly merits ) of tightly focused Niche marketing.

So, for the newbies amongst us, what is niche marketing?

Perhaps its best explained by first discussing what it’s not. Niche marketing is not marketing to a mysterious marketing segment called niche, nor is there a product called niche that a huge underground swell of people are clamoring over insurmountable walls to get. Nor, is there usually a department within any major corporation that has a position open in their niche marketing department. So don’t call Human Resources at your local City Council and ask for a position in their niche marketing department. Sorry, just had to get that one out of the way, lol.

Niche marketing example

I am going to make up a definition on the fly here. Niche marketing is marketing that is directed very specifically at a very narrow vertical market segment. So, let’s try this one.

Marketing to those that
- buy running shoes. Niche or not? Not
- buy Nike running shoes. Niche or not. Not (What did that surprise you?)
- buy marathon capable Nike runners. Niche or not. Uhmm you’re getting warmer.
- buy high arched marathon capable Nike runners. Niche or not. Yes absolutely!

This last example sounds like a niche for sure. It has a narrow focus and we have eliminated several wider approaches to our target audience. So, should we run out and stock up on these specialty running shoes in anticipation of the demand?

Not by a long shot. If you are reading this now, thinking that I am holding back, stop, don’t do it. Our research hasn’t even begun yet.

That was merely an example of what a niche market might look like, but for any number of reasons, I would never enter that marketplace - and I don’t much care if 4 of my marathon running friends ask me for those specific shoes next week.

So was that a poor example of a Niche Market ?

It wasn’t necessarily a poor example, but the truth is - far more research is required. To start off with, are those actually the keywords that people use to search for this product?

Since 60-70% of your expected traffic may be coming off of one of the 3 big search engines, you must truly know exactly what terms they are using and how many potential buyers are using that term and lastly how much competition is actively attempting to get that same traffic.

And after traffic evaluations, then would this be a good idea …?

This is where a wiser head, who has hopefully made this mistake already, can potentially save you some months in wasted effort.

You have now accurately found 4 phrases that the public is using to search for this product.

You may for example have also determined that there may be less than 200 other websites vying for the 1500 customers inquiring monthly.

As Yoda might say, “Ready are we to raid the College funds for some seed money”

A wise head must say, at this point, don’t spend a dime,nickel, peso or whatever. Drop shipping services will send the product to your customer without you spending one centavo

An even wiser head might say, hold on a bit. Is there any upsell possibility here? You might pause and say, sure research has shown that runners wear these marathon shoes out every 3-400 miles - so the recurring revenue possibilities are astounding.

Can’t argue with that, right? But will the shopper come back to your page to buy that second set of running shoes or will they go direct to walmart, nike or whoever you used for your drop shipping. Or now that you have educated them about how wonderful this shoe type is, won’t they simply go across town to a
specialty shoe sports outfit and try on a few pairs there?

Let’s just ponder this question - When is a niche market not a niche?

By now you know how wonderful it can be to work from home, but do you understand how many home based business tax compensations are available? Many people operate home based businesses in the United States just to take advantage of the many tax deductions.

Claiming the use of your home in your business can give you some hefty deductions on your tax return. As with anything tax-related, you must meet certain requirements determined by the Internal Revenue Service. The IRS has pamphlets or downloadable information for this specific area.

The use one room or a portion of a room specifically for your business and you are eligible to get significant home based business tax deductions. This includes home improvements to this room as well as a portion of your utility bills specifically related to this area of your home.

Your phone and other office services can also provide you with a substantial home based business tax deduction. If you maintain a separate fixed phone line or cell phone specifically for your business, then all costs related to those phone lines can be tax deductible.

Using telephone equipment or services for both personal and business, makes it more difficult to determine a tax deduction. Requirements and good records are necessary to do so.

Another excellent business tax deduction can be the use of your car in your home based business. In order to deduct mileage and car-related expenses that you acquire while conducting business very good records must be kept. Incidental costs may happen with your business.

You can also take deductions for purchases of items such as office supplies, postage, advertising materials and expenses. You can potentially deduct even more by hiring your children or spouse to work as employees for you. This enables you to deduct health insurance premiums and other typical employee-related expenses.

In order to find out about the many home based business tax deductions available to you, consult an experienced tax advisor or an accountant. With proper advice and good record keeping, your home based business can become even more successful. The tax savings will increase your profit and confidence in your home craft business.

Writing articles is an important aspect of promoting your website, authoring a blog or even if you want to become a professional writer.

Keep in mind that content is always king. The better your ideas are organized, the more publicity your article will get. There are two basic things to keep in mind when writing an article:

1. Keep the language as simple as possible You want your writing to reach the largest possible number of readers, so you want to write it in the simplest language you can while still getting your points across. Writers for magazines and newspapers often write to a fourth grade reading level.

In other words, they’re using language that could be understood by a fourth grade reader.

This does not mean that they don’t possess the capabilities to write in hi-fi language, they just wish that the news should reach to more and more people. But surely, using simple language is not possible for all types of publications. Many of the magazines related to technical issues, social commentary or politics will use such complex language to put the audience away from the actual facts. But for such kind of writing, appropriate level of complexity is needed. Apart from such magazines, it’s always preferred to use simplest and straightforward writing style.

(2) Represent your ideas in an interesting manner Your ideas should be represented in such a way that they are useful to the audience. The better you frame your ideas, more readers will be attracted towards your article. Organize your ideas in such a manner that it entertains the readers. Make sure that don’t write whole descriptive stuff so that the readers feel bored. Most of the articles written for the internet or for magazines are in classic style known as “five paragraph essay”, which is an ideal format for writing articles in brief. If this style is followed then you can express your ideas in a very beautiful way with the good and interesting start and end.

Step-by-Step Guide to the Five Paragraph Essay

1. First paragraph - A brief introduction to the topic of the article and related ideas.

2. Second, third and fourth paragraphs - Support and expand on the introduction, giving more information about the topic.

3. Fifth paragraph - Conclude and summarize the topic of the article, leaving the reader with the purpose of the article.

If you can use the 5 paragraph essay format effectively, you can write for the internet or magazines. Use the simplest language you can, organize your ideas effectively and you’ll be a successful writer before you know it!

Hey wanta hear something odd?

I went to a car auction today. While walking past the auctioneer, he made this funny joke about wouldn’t wanna make the big guy angry at me or anything. My head spun around looking for the big guy that the auctioneer was discussing publicly on his mic.

I blushed as I realized, gosh its me!

About an hour later, a 2004 Chev Impala came down the line of cars and I heard from across the large auction area that it was going for 1600. I quickly shouldered my way thru 2 lanes of cars and people to see it.

By the time I got there, a horde of people had descended on it and the bid started moving quickly upward from 1800.

I walked quickly around it and by the time I had done that, the price was 2000.

I looked in the window at the odometer and the price went to 2100

I paused 2 seconds to make a quick decision and the price went to 2200.
I started putting up my hand and the darn price went to 2300.

The auctioneer noticed my hand up, set the price at 2350, everyone looked at me and the bidding simply stopped.

The funny auctioneer tried for the next 30 seconds but no one would place another bid on the car. Finally, he made some joke about big arms frightening off the competition and stopped the bid.

So, I got this medium mileage 2004 Impala, worth about 7,000 for a mere 2350.

Wow, sometimes size does matter. lol

So, what’s the point of this?

I told a friend of mine this story and he said that would not have happened if the auction took place online. And he was right. As an online marketer, seller or buyer, you can do everything in your pajamas, without your makeup, hair piece or eye shadow. You can’t be intimidated by someone else’s physical presence, their perfume, suggestive clothing, aggressive stance or any of those other human aspects.

You have the freedom of choice and that choice is yours. To succeed or not is entirely up to you. Picking up a niche market that you believe in, doing some research on it, getting a domain name and using a cms like joomla or wordpress to quickly put up a site ( No html skills required ) then actively marketing that in similar discussion boards and other blogs is — in one runaway sentence **all you need to do**

Running an online business from home is like a dream job. Demanding, sometimes frustrating but definitely worth the reward for the 5% who figure out how to make it work.

With an online business, to get out of bed or not is entirely your choice. You can work with your computer on your lap, snuggled up nice and warm under your blankets while others are fighting snow drifts trying to get to work…

Or, and this is my favorite - Get yourself out on a beach somewhere warm, bring your laptop and try not to let your annoying Attention Deficit Syndrome get the better of you as the scantily clad bodies get between you and your view of the blue, blue water, ahhh I mean your computer screen.

Adwords or Overture which is better? The result may surprise you.

Overture is Yahoo’s equivalent AD display and back end management system.
In truth, Overture was a search engine in of itself at one time. Some users may still remember it as go.com

Amongst online marketers ad agencies and others, there is this oft repeated question, “which is better ?…”
Google’s Adword or Yahoo’s Overture ad management system.

Well there is no doubt that at the moment, Google’s management system is significantly better despite Yahoo having had just as much time to get their system up and sparkling.

Significantly better… but what does this mean and if i said, significantly better, I would expect a few of you out there to say, significantly better for what and for whom.

Ahh, now we are getting down to the crux of the matter.

For straight up analysis and backend reporting, I doubt that i will get flamed ( much…) for repeating what many technical adcopy and ad agencies already know. The Google backend system is tops. In the sincerest form of flattery, it is the de facto standard and everyone and their brother who runs a search engine and is selling traffic is either attempting to emulate, reverse engineer it or using it as their benchmark in terms of the feature set and analytical tools.

So, does this mean its very, very good - this backend management system?

Well that’s an opinion and not easy to answer definitively. Google’s adwords management has benefited from an incredible amount of usage and finetuning. Google’s internal usability testing also appears to be significantly better than that of most other fortune 50 web companies. So the ad management backend has become the system to beat as a benchmark and has stayed that way for quite some time.

Many long time users who are pay per click specialists could give you a quarter dozen very valid ways of improving the Google Adword system, so it’s not perfect by any stretch of the imagination. However, it is well thought out and quite the formidable 600 pound gorilla in this arena

I digress here, but if your company sells an instant gratification product and you knew for a fact, that you rarely if ever received sales between 3pm and 7:30pm on the third Wednesday of every month, perhaps you might turn off your advertising during that time or at the least tune it down significantly. Why, then is it that Google only recently allowed you to see this, and why is it that you still need to do a highly customized report to even easily see this type of trend.

Ahhh, well, some might say, its because the search engines really did not want you to know this level of detail …

All this “shadow confusion” did, was to give room to 3rd party groups like Atlas to build a better mousetrap, ha ha.

But, does the fact, that the google adword system in general have the upper hand over Yahoo’s overture system mean that Acme’s widgets should use this in preference to Yahoo?

Most Pay per click specialists would wisely tell you as a customer.

Test them both, because experience has shown us that its a different set of customers ( demographically ) who use google vs. yahoo.

I have visited this topic once before in this blog and my results then showed that some decision makers appear to inhabit the Overture spectrum and thus several of my customers who were B2B ( Business to business ) had conversion rates on Yahoo that were more than 250% better than Google.

In contrast, a particular customer who ran limousine services seem to do so well from google that there was no persuading this guy to spend one single penny on Yahoo.

In truth, unbeknown to this customer, I tried just to see what might happen and it flopped. Overture would not convert well for this type of business.

So, the answer to this question, is still not black and white.

So, today, you’re about to say, hey buddy since you haven’t given us any really new information why bother waste our time.

Well, I am here to tell you that from November 2007 thru to June 2008, many of my Overture Results have outgunned, outrun, outmanned, outmaneuvered my google adwords by a factor of 1-300%.

After scratching my head for a while and digging around in my campaigns to find out what had gone ( wrong ) or right, i came to the conclusion that a significant number of advertisers bidding on the overture terms had simply gone away, leaving bidding at an all-time low for many of these terms.

So, where had my bidding buddies gone? Well, over to Google of course - i think, hey well i didnt go over there and really check… but what i know is that they are simply NOT in overture!

Check out the Google vs. Yahoo financials over the last quarter and see if that doesn’t bear out my theory.

Google has done such a fine job of branding that every Tom, Dick & Harry ( Apologies to Tom and Dick and Harry ) thinks that they absolutely have to be on Google.

Well, my boss says we have to be on those google ad thingies to get the first position so that’s why i am gonna do…

Well, it could also be that too many of us are tired of using the rather anemic yahoo ad management interface… and it could also be that if any of you were running ads last year this time, you would know that ads promoting retail products did extremely well while b2b business offers going into the XMas season did quite pathetically for many of us.

It could be all of these reasons, a combination or perhaps none at all, but if you are currently running overture ads and google ads, go and check your own results. Depending on the industry that you are in, you may be in for a pleasant surprise.

As of February 2008, I would certainly review moving a significant portion of my B2B advertising back to Overture simply because it appears as if the sheep have done the opposite.

And for the uninitiated, you never want to get into a bidding war with the sheep. So, the less bidders ( sheep or otherwise ) the better the chance of getting a reasonable or outright low bid for your very valuable keywords.

Btw, sheep always think that they need to be in the number position. Or sometimes its the sheep’s BOSS who thinks so, but in any case, you never want to get into a bidding war with the sheep, it just too rarely ever pays.

So, Overture/Yahoo has finally put a better management system into place and things are hopefully… looking a little better for both Yahoo and their ad customers.

As an update it appears that after Yahoo and Microsoft fell out of love, Yahoo has made a deal with Google that will give Yahoo another 450Million annually in advertising Revenue and hands Google 80% of the ad market online.

Since the users of both systems will not necessarily migrate from one system to the other, what I wrote above still holds true.

Adios.