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Posts Tagged ‘marketing tools’
The Four Essential Elements Of An Email Marketing Strategy
Written by Bob Cavanaugh
Thursday, 26 August 2010 11:41
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Today, an email marketing strategy is essential to a strong marketing program. Everybody uses email. Even social networks and blogs rely on it. But you cannot just write an email and blast it out to everyone you have ever met. That is called spam or “spray-n-pray” and it can really make people angry. It is also illegal.

Email marketing is flexible, free and traceable. A good email marketing strategy can be the most beneficial marketing tactic available to you. It can be used to build your brand, to alert customers and prospects of new product or service offerings, to follow up after people buy from you or subscribe to your newsletter and to build a relationship with your customers and prospects. According to a 2009 study by Unilever, email marketing doubles buying intention during a new product launch.

Components of an Email Marketing Strategy

Your marketing strategy should answer all of the questions you and your customers or prospects would ask about why you are sending out emails.

– Goals. What do you expect to accomplish by sending out emails? Your email marketing strategy should be very clear about the reasons for every email you send.

– How Often. Email frequency to your customers and prospects is a vital element of your email marketing strategy. How often does your strategy indicate you should contact your various list segments?

– List Segment. Because the goal of the strategy is to make each email sent relevant to the receiver, you will need to be very specific about who will receive each email. In fact, you will probably want to send several versions of an email to different segments of your mailing list.

– Message. What do you want to say? A good strategy will indicate a clear purpose for each email. Will you send company updates? How often? Will you send information and links to new content? Will you announce special events? Will you offer information about new ways you can help your customers?

An email marketing strategy often is intended to sell products and services, provide information that moves readers toward a purchasing decision, and follow up after the sale is made. A good email marketing strategy will reflect the recent trends moving email from the mass marketing approach of the past to personalization of the message, the offer, and the interaction. Your email marketing strategy should also include analysis. You will want to measure the rate of response and refine messages for better response. You will also learn more about how your customers want to communicate with you.

Finally, your email marketing strategy must respect each person you email. Keep in mind that 70% of our decision to buy, according to John McKean (of the Center for Information Based Competition), is determined by “how we are treated as people.

If you own a small business or professional and want to learn more about lead generation, view the free video, “How Article Promotion Can Send 25,000 Visitors to Your Site Each Month – For Free.”

 
How To Use Social Bookmarking Software For Backlinks & Traffic
Written by Caroline Middlebrook
Tuesday, 01 June 2010 15:24
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Social bookmarking software allows you to place a bookmark on many social bookmarking sites in the same time that it would take you to create a single bookmark manually. It allows you to do so much more than you could feasibly do manually due to time constraints.

Social bookmarking is an excellent method of website promotion because it can help you get both backlinks and traffic to the pages you bookmark. Although you can use this strategy without using any software, it can be a time consuming process and the work is also somewhat boring! Instead you can use automated software that will perform the submissions for you automatically thus allowing you to use social bookmarking as a promotional strategy for just minutes per day!

Every bookmark you place at a social bookmarking site gives you one backlink to the page you are bookmarking. Therefore it follows that the more sites you can bookmark at, the more backlinks you get for each piece of content. This is the primary reason why social bookmarking software it so useful because it simply multiplies your efforts for the same amount of time invested.

Something to keep an eye on is the way in which the software makes its bookmark submissions. Some of the tools available will create all the bookmarks in one hit which is less than ideal because search engines such as Google, give more credit to backlinks when they trickle in steadily over time. Choose software such as IMAutomator that will spread out these bookmarks over time to eliminate this potential problem.

The second way in which social bookmarking can help with website promotion is traffic. The reason these bookmarks are ‘social’ is because they are shared by the community of the bookmarking site. The way in which most of these sites work is that they allow members to post links that may be of interest to other members but the members also have the ability to vote for particular bookmarks that they like. Popular bookmarks usually get special attention such as appearing on the home page of the site.

The home page of most websites tends to have a higher page rank than internal pages so having your bookmark on the home page is valuable for that reason but the biggest advantage is that so many more people will see it! The more popular a bookmark is, the longer it stays on the home page which gives even more people the chance to see it and vote for it and so it continues.

Some social bookmarking sites are now so popular that they get literally millions of visitors every day. Digg, for example, is one such site. Getting your bookmark onto the front page of Digg is most definitely something to aim for as it will drive thousands of visitors to your site! Not only that… but there are now aggregator websites such as PopUrls which trawls all the big bookmarking sites for their popular links of the day and re-posts them – this means that you’re now getting extra backlinks and extra traffic!

If possible, bookmark your content on a regular basis, as soon as you publish it of you can. You can do this manually but you’ll be far more effective in far less time if you use social bookmarking software to do the work for you! Just a few minutes work per day can ensure that you site brings in a steady stream of backlinks and traffic.

IMAutomator is a free tool that automates the task of creating backlinks to your website. It is social bookmarking software that submits your bookmark to many sites on auto-pilot and also allows you to spread your submissions over a number of days which seach engines prefer.

 
Using Social Bookmarking Submission For Backlinks
Written by Caroline Middlebrook
Wednesday, 26 May 2010 16:23
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Building links is essential to getting good rankings in the search engines and social bookmarking submission is one of the easiest ways to gain a steady stream of backlinks to just about all content that you create because you have total control over the bookmarks that you build.

What Should You Bookmark?

Generally speaking you can bookmark just about any significant content that you like. For example, if you have a blog you could bookmark most of the blog posts and if you had a static page you could bookmark the individual pages though there’s a few exceptions. You want to make sure that you are proving value in some way with the content you bookmark – this makes them viable to be shared. Therefore don’t bookmark pages like your about page, privacy policy etc.

How To Bookmark For SEO

By using social bookmarking submission in our link building campaign we can create many backlinks to each page that we promote but to make them effective, we need to take care over the bookmark creation itself. You’ll generally need to enter a title, description and some tags for each one and you can type what you like here so use that to your advantage.

The anchor text for the backlink is simply the title in most cases so this is your most important field. You should have a keyword phrase in mind that you wish to rank for and then include that keyword in every field possible – the title, description and as one of your tags. Note that if your content has a title, it doesn’t have to be the same as the title you use for the bookmark. Including your keywords prominently makes the bookmark more relevant and thus gives it more weight in the search engines.

How Often to Bookmark

The search engines are concerned not only with the content of your backlinks but also the frequency that they are created. Google in particular prefers to see a steady flow of links being created over time from a variety of sites rather than a large influx in a short time period. Therefore if you wish to promote a site with a lot of content pages, don’t bookmark them all at once – submit perhaps one per day.

Another point to consider is the number of backlinks that get created for every bookmark. There are literally thousands of social bookmarking sites and when you bookmark a page you can do so at any number of these sites – as many as you have time to do! In fact time is the biggest limiting factor so it’s much better to use an automatic social bookmarking submission tool that can create all of the bookmarks for you on auto-pilot. However some of these tools will create a ton of backlinks all at once which is not ideal. Some tools, such as IMAutomator, will spread out your submissions over a number of days, just how Google likes it!

Where to Submit Your Bookmarks

Finding sites to submit to is relatively easy as there are so many. Try googling the search term ‘dofollow social bookmarking sites’ and you’ll be sure to find several large lists of them. However not all bookmarking sites are equal. Those that are ‘dofollow’ are preferable to those that are ‘nofollow’ and the higher the page rank the better. Of course if you’re using a social bookmarking submission tool such as IMAutomator, that has many sites built right into it so you don’t need to go to the effort of finding them.

IMAutomator is a free tool that automates the task of building backlinks to your website. It is a social bookmarking submission tool that submits your bookmark to many sites totally on auto-pilot and also allows you to spread your submissions over a period of days which looks better to the search engines.