Now you will hear this saying often in the world of Internet Marketing….”the money is in the list”. Some people do not know exactly what a list is and how it can make you money online, well here is a simple explanation:
A list is a collection of people’s details (normally email addresses) who are interested in your product/niche. These people have opted in to become part of your list because you can provide them with useful products/information. A list of 100,000 people whom you know nothing about is not likely to be as profitable to you as a list of 5-10,000 people whom you know are interested in your product/niche.
Straight away let people who visit your site know exactly what type of product/business you are involved with. This is crucial because otherwise your list will become full of untargeted people, this is a poor form of list building. You want to make it clear to viewers what you are selling/promoting by having keywords in your domain name. For example I am an Internet Marketing Mentor so I have the keywords “Marketing” and “Mentor” in my domain name.
After you have made it clear what product you are promoting/selling with a keword loaded domain name make sure you give detail on exactly what niche within your industry you are involved with. This is done by creating a squeeze page; this is where you give the viewer an offer to receive something beneficial relating to your niche (eg free internet marketing report) in return for their details (email address and first name are the best; anymore and the viewer might be reluctant to part with that information).
Bullet point out the offer to make it stand out to the viewer; people don’t want to have to read a long chunk of text to find out what the offers/benefits are so make it clear for them. Also I recommend shooting a video where you explain the benefits; this is good for two reasons. Reason 1 is because you come across as a leader and people will look up to you; reason 2 is people will relate to you and know you’re not a spamming robot; it’s the next best thing to being face to face with the viewer.
Now you have a good squeeze page and domain name you need to drive targeted traffic to your squeeze page. There are many marketing methods on how to do this, for this article I am going to briefly talk about free marketing techniques as they are of most benefit to Internet Marketing newbies for the obvious reason they are free 
.
You want to in my opinion to use social networking for starters, so set up accounts with the most popular; I highly recommend Facebook and Twitter as they are the two I have had the most success with. Once you have an account you want to target specific people you think will be interested in your product/business opportunity.
I’m involved within the Internet Marketing, industry this is commonly popular with people who leave their corporate job to become an Internet Marketer or people who want to better their lifestyle; recently I have started adding people in real estate jobs as the economic recession has hit that Industry hard and more people are looking for an alternative way to make money.
To find these people I simply type “Real Estate” on Facebook and Twitter and it bringe me a list of people that have that word appear on their profile so they most likely work in Real Estate. Add them and when they accept introduce yourself, briefly let them know who you are and what product/home business your are involved with. Then ask to hear more from that person; list building is all about building relationships. This means pay attention to that person and connect with them rather than trying to just sell your product.
Now you should get the picture on how List Building works; let people know exactly what niche you’re involved with to filter out the people who will be interested in your product and get rid of the people that will not. Then get their details (through a squeeze page) and market to them whilst building a relationship. Building relationships with people will result in profitable list building.
This article came from the latop of Jonathan Pitts. Now THE Top Online Marketing coachs in the UK he uses his expert knowledge in Online Marketing to coach others and allow them to reach financial freedom and better their lisfestyle. Jonathan has produced a Truth Report giving the real FACTS on Online Marketing and how to make money from it. Get your Truth Report Here.